
Lauri Union »
Nulsen Family Executive Director
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Lauri Union is the founding executive director of Babson College’s Bertarelli Institute for Family Entrepreneurship. She came to Babson with extensive experience both in family business leadership and entrepreneurship through organizational transformation. At the age of 27, Lauri became president and CEO of her family business, Union Corrugating Company, a deeply troubled manufacturer of building products. Union grew the company significantly and led it to become an industry leader, remaining on the board after a private equity sale. Her work at Union Corrugating is featured in two Harvard Business School cases. She also led the turnaround of a large family business in the food industry from severe distress to stability and profitability in just 12 months.
Union is a recognized global thought leader, featured in numerous articles, interviews, and case studies. She joins a select group of five colleagues worldwide in being thrice named a leading global academic in family enterprise by Family Capital Publishing. Her most recent articles have been featured in Business Insider, Entrepreneur magazine, and Family Business Magazine. Her published cases include “Diunsa: An Entrepreneurial Family’s Digital Response to COVID-19,” published in the journal Entrepreneurship Education and Pedagogy, “Next Gen Transformation at Rotoplas,” published in the Harvard Business School case library, and “Waterston,” an approach to family entrepreneurship teaching featured in Teaching Entrepreneurship Volume Two (Elgar, 2021).
Union began her career as a management consultant at Bain and Company. She earned her BA in economics Magna Cum Laude from Princeton University as well her MBA from Harvard University. More recently, Lauri has completed certificate programs in Marriage and Family Therapy, Family Business Advising (CFBA), and Family Business and Wealth Advising (CFWA). Union is currently a doctoral candidate at the Johns Hopkins School of Education, where she studies neuroscience of learning and focuses her research on family entrepreneurship education.