Gain the in-demand analytical skills that employers are seeking
Babson’s Business Analytics Master program curriculum is built with direct input from employers, ensuring you’ll learn the right skills to stand out in the job market, including R, SQL/no SQL, Tableau, and marketing analytics certifications.
Master cutting-edge big data analytics tools
On your journey to becoming a data scientist, you’ll learn to use advanced analytical techniques to support organizational goals and strategies. You’ll also gain a deep understanding of prescriptive analytics, predictive analytics, cognitive technologies, AI, machine learning, marketing analytics, and information technology. Prescriptive analytics is a core strength of the Babson experience and often rare in other programs.
Develop data storytelling and communication expertise
All graduates of Babson’s MSBA program are skilled at summarizing and communicating insights for different audiences using visual, oral, and verbal methods. You also will learn how to make a logical, clear, and persuasive case for or against the value of using analytics.