The Arthur M. Blank Center for Entrepreneurship
Back to All Babson Back to All Babson
Close
Babson CollegeBabson College logo Centers & Institutes
High School Programs

Grid Communicating your Company's Identity

Joel Adams

Joel Adams

Indiana University, USA

Research Translation Paper (pdf) »

Summary: Mission-first ventures bear authenticity risks that other ventures do not, and commonplace strategic changes can be interpreted as betrayal. Communications justifying these changes can repair, but cannot prevent, perceived inauthenticity and the losses that accompany that perception.

Ryan Bailey

Ryan Bailey

University of Oklahoma, USA

Research Translation Paper (pdf) »

Summary: Does a firm’s purpose matter? How does their purpose affect the kinds of value created in strategic alliances? Do their stakeholders care? This study identifies key success factors that fuel performance within strategic alliances and how firms can leverage specific behaviors to improve customer satisfaction, perceived value, and likelihood to secure future firm-level partnerships.