More Examples of Sponsored Programs
Santander Bank Cultivates Small Business Initiative
Challenge
Santander Bank was looking to help early-stage entrepreneurs build and sustain businesses in the food industry, with a focus on historically underserved founders in low-to-moderate income communities.
Solution
In partnership with Babson, and other local organizations, Santander’s overarching program provides participants with industry specific training, networks and mentoring, and capital grants.
Babson develops and delivers the customized training curriculum for participants over a three-month period. Our interactive business education curriculum involves virtual classes designed specifically for food-industry entrepreneurs.
Results
The inaugural class of 30 business owners ran in October 2017. By the end of 2024, we have engaged over 700 entrepreneurs with food businesses in processing, technology, manufacturing, and food service. Graduates leave the program with a fully formulated business plan and pitch, a strong grasp on their target market, financials and growth goals and up to $20,000 in grants from Santander.