The Blank School engages Babson community members and leads research to create entrepreneurial leaders.
Ken Freitas brings a unique combination of marketing strategy, corporate responsibility, and communications expertise to business, non-profit, and education organizations. As a senior executive for leading brands and as an entrepreneur, he has over 25 years of experience in integrating strategy, brand building, communications, and corporate responsibility for premier brands including Timberland, City Year, Time Warner Cable, FIRST, Fidelity Investments, L’OREAL USA, Cartoon Network, Action for Healthy Kids, Communities in Schools, Citizen Schools, Citrix Systems, and Disney.
As Vice President of Marketing for Timberland, Ken led the development of the global brand position and creative platform to drive growth in new product categories and geographies. As Vice President of Social Enterprise, he led Timberland’s effort to establish a new initiative to make corporate responsibility a central part of the company’s brand. Ken’s role included directing Timberland’s innovative partnership with City Year.
As Vice President Corporate Responsibility and Cause Branding at Cone Communications, Ken led the team that developed Time Warner Cable’s strategic philanthropic initiative, “Connect A Million Minds”. He was also Director of Marketing & Communications for FIRST, the non-profit organization founded by inventor Dean Kamen to inspire people’s interest in science and technology.
As a faculty member at the Boston College Center for Corporate Citizenship, he developed and delivered executive education, custom programs, and on-line education in corporate responsibility strategy, nonprofit partnerships, strategic philanthropy, employee volunteerism, and sustainability reporting.
He has served as a board member of the Dunkin Donuts/Baskin Robbins Community Foundation, a member of the Advisory Board of the Boston College Center for Corporate Citizenship, Babson College School for Executive Education Advisory Council, and the New Hampshire Commission for National and Community Service.
Ken was selected as a “Top 100 Marketer” by Ad Age and “Best Client” by Adweek. He has been a guest lecturer at Babson College, Harvard University’s Social Enterprise program, Boston College, Boston University, and the University of New Hampshire.
Ken holds an MBA from Babson College and a Bachelor of Science in Business Administration from Northeastern University.