
BOLD BAR is a caffeinated, honey-sweetened protein bar company

Sean Jagermann '22
Founder
I started BOLD because I’ve always been an avid cook and baker. Growing up, I loved experimenting in the kitchen, crafting creative recipes for my family, and developing a real passion for food. I’m also a lifelong athlete – sports were a huge part of my upbringing, and to this day, I’m in the gym multiple times a week and love to run. I’ve always enjoyed pushing boundaries. When I was in my early 20s, I also struggled with my relationship to food. Like a lot of people, I had fears around calories and often second-guessed what I ate, even though I was active and loved to work out. In 2023, I also experienced aggressive symptoms of an intestinal illness, which forced me to start paying close attention to the foods I ate. That combination really shifted my perspective. I started focusing on nourishment, and on food that could help me feel strong, energized, well, and happy. BOLD is for people who hustle, train hard, work late, chase goals, and never settle. No matter what you're doing or where you're going, BOLD BAR is there to help you crush your goals. It's not low-calorie junk or a bar filled with artificial stuff. It’s made with real ingredients because I believe real, good-for-you food should be great-tasting. You shouldn’t have to sacrifice taste for health. I’m incredibly grateful for everyone who’s supported this journey. What started as a solo passion project has grown into something real, something BOLD.