Faculty Profiles
Mike McGuirk
- Lecturer
Academic Division: Marketing
Bio
Academic Degrees
- MBA, Bentley University
- BS, University of Maine
Academic Interest / Expertise
Marketing and customer analytics. Using insights to improve decision-making and to inform marketing strategy and programs.Publications
Book Chapters
- McGuirk, M.J. (2020). 97 Things About Ethics Everyone in Data Science Should Know: 97 Things About Ethics Everyone in Data Science Should Know: Collective Wisdom from the Experts. Issue: First Edition, Page: 222-224, 256-258. O'Reilly Media. link
Other
- McGuirk, M.J. (2020). Salesforce Inc - The Marketing Cloudcast - Moment Makers - A Sharp Eye on ROI: Salesforce Inc - The Marketing Cloudcast - Moment Makers - A Sharp Eye on ROI. Issue: Episode 5. Salesforce. link
- McGuirk, M.J. (2020). CX, meet your Ally -- Behavioral Economics Theory: McGuirk Analytics Blog. link
- McGuirk, M.J. (2019). Ethics and Reflection at the Core of Successful Data Science: McGuirk Analytics Blog. link
- McGuirk, M.J. (2019). Two Must-Do’s When Collecting Voice of the Customer (VOC) Data: McGuirk Analytics Blog. link
- McGuirk, M.J. (2019). Demystifying Big Data - Podcast: Demystifying Big Data. Campus on the Common Podcast. link
- McGuirk, M.J. (2019). The Wide World of Sports Analytics!: McGuirk Analytics Blog. link
- McGuirk, M.J. (2019). Human-Centered Insight: Analytical and Creative Minds Required: McGuirk Analytics Blog. link
- McGuirk, M.J. (2019). Research and Analytics: Time to Unite!: McGuirk Analytics Blog. link
- McGuirk, M.J. (2018). Marketers Get Schooled on Analytics: Marketers Get Schooled on Analytics. The CX Pod - Customer Strategist Journal. link
Presentations
Professional Memberships
- Academy of Marketing Science (2017 - Present)
- Digital Analytics Association (2016 - Present)