Lindsey McFadden, CMO of Stretch Zone 

"Our business is about helping people feel better — whether that’s in body, in mindset, or through entrepreneurship." 

Lindsey McFadden didn’t just join the wellness franchising movement — she’s helping shape the future of it. As Chief Marketing Officer at Stretch Zone, Lindsey brings her sharp eye for strategy and a people-first approach to one of the fastest-growing brands in the health and wellness space. Under her leadership, Stretch Zone has opened 250+ units in just three years — with a perfect record of zero studio closures. 

In this energizing episode, Lindsey joins Ab and Vini to share how the brand is scaling responsibly, marketing a category-defining service, and empowering franchisees through community-driven leadership. 

🎧 In this episode, Lindsey discusses: 
🌿 Why she left the consultant world to lead from within 
📈 The strategy behind Stretch Zone’s hyper-growth 
📍 The challenge of educating consumers in a new wellness category 
📣 How storytelling and visuals are driving awareness and demand 
🤝 What great franchisor-franchisee communication really looks like 
👩‍💼 Why 43% of their franchisees are women — and how she sees that number growing 

PLUS: Stretch Zone’s next frontier — international expansion, a custom app, and how they’re making national membership access seamless for customers across the U.S. 

This one is a masterclass in leading with clarity, collaboration, and impact. Don’t miss it.