The Babson College Tier 4 wordmarks promote Babson College specifically with respect to Departments, Spaces, Administrative Units, and Affiliates.
The Babson College Primary marks are the preferred logos for all outward communication. When identification of Departments, Spaces, Administrative Units, and Affiliates is necessary, the Tier 4 marks can be used independent of the Babson College primary marks. Consistent and proper use of these assets strengthens the Babson College brand and reinforces our unified branded house. Tier 4 marks are available in horizontal format only.