The Babson College Tier 4 wordmarks promote Babson College specifically with respect to Departments, Spaces, Administrative Units, and Affiliates.
The Babson College Primary marks are the preferred logos for all outward communication. When identification of Departments, Spaces, Administrative Units, and Affiliates is necessary, the Tier 4 marks can be used independent of the Babson College primary marks. Consistent and proper use of these assets strengthens the Babson College brand and reinforces our unified branded house. Tier 4 marks are available in horizontal format only.
Use when essential to identify specific Babson College Departments, Spaces, Administrative Units, and Affiliates. For outward facing promotion, the Babson College Wordmark is always preferred.
Size: Tier 4 wordmarks must be displayed at a minimum of .75 inches (72 pixels) wide. If challenged for space or for increased readability, use only the primary Babson College Wordmark.
Safe Space: A safe or clear space is required around the Tier 4 wordmark. This ensures that Babson College has maximum visibility and impact wherever used. As illustrated, the safe space on each side of the logo should be equal to or greater than the height of the initial capital letter ‘B’ in the wordmark. The determined height of the initial capital letter is relative to the size of the logo as used. Keep the safe space clear of type, visuals, and other competing elements.
The Babson College primary and secondary marks can not be altered or used without permission or licensing agreement.
Babson College Tier 4 Wordmarks can be reproduced in two color: PMS 3425 green and black, one color: black, or one color: white. Two color is the preferred method to reproduce the Tier 4 wordmarks. In cases where economics or design requires, you may use the black or reverse-white wordmark.
Babson’s official green is PMS 3425 (Pantone Matching System) Babson Green also can be created using the following formulas:
Web use: Hexadecimal (Hex) #006644
4-color printing: C100 / M10 / Y69 / K44
Screen viewing: R0 / G102 / B67