Tier 3 Typesets: Centers and Institutes

The Babson College Tier 3 typesets promote Babsons centers and institutes. Consistent and proper use of these assets strengthens the Babson College brand and reinforces One Babson.

The preferred use of the Tier 3 typesets is in conjunction with the Arthur M. Blank School for Entrepreneurial Leadership lockup*. When space or readability is a concern, use either the Arthur M. Blank School for Entrepreneurial Leadership lockup or the Babson College wordmark alone, omitting the Tier 3 typeset. 


The placement of Tier 3 typesets, in conjunction with the Arthur M. Blank School for Entrepreneurial Leadership lockup, can be displayed at the user's discretion. Examples below demonstrate just some of the possibilities for arrangement of these elements.

Tier 3 Typesets Available for download Below:

The Tier 3 Typesets can be reproduced in one color (PMS 3425 green, black, or white) Babson Green is the preferred method to reproduce the Typesets. In cases where economics or design requires, you may use the black or reverse-white wordmark. 

Download All Tier 3 Typesets »


This includes Typesets for:

Arthur M. Blank Center for Entrepreneurship

Bertarelli Institute for Family Entrepreneurship

Butler Institute for Free Enterprise Through Entrepreneurship

C. Dean Metropoulos Institute for Entrepreneurship and Technology

Frank & Eileen™ Center for Women’s Entrepreneurial Leadership

Herring Family Entrepreneurial Leadership Village

Institute for Social Innovation

Kerry Murphy Healey Center for Health Innovation and Entrepreneurship

Stephen D. Cutler Center for Investments and Finance*

Tariq Farid Franchise Institute

Color Swatch of hex 006644

Babson Green

Babson’s official green is PMS 3425 (Pantone Matching System) Babson Green can also be created using the following formulas:
Web use: Hexadecimal (Hex) #006644
4-color printing: C100 / M10 / Y69 / K44
Screen viewing: R0 / G102 / B67

Tier 3 Required Safe Space

A safe or clear space is required around the Tier 3 typeset. Keep the safe space around the Typeset clear of type, visuals, and other competing elements. Do not combine the Typeset with other type or art.

A safe or clear space is also required between the Arthur M. Blank School wordmark and the Tier 3 typest. This ensures that Babson College has maximum visibility and impact wherever used. As illustrated, the safe space bewteen the marks should be equal to or greater than the height of the initial capital letter ‘B’ in the Arthur M. Blank School wordmark. The determined height of the initial capital letter is relative to the size of the wordmark used. 

Did you know Babson College logos are registered trademarks?

The Babson College primary and secondary marks can not be altered or used without permission or licensing agreement.

Arthur M. Blank SChool Size Requirements

The Arthur M. Blank School wordmarks must be displayed at a minimum of .75 inches (72 pixels) wide. If challenged for space or for increased readability, use only the Babson College Primary Wordmark.

*The exception to this rule is for the Stephen D. Cutler Center for Investments and Finance which should be used in conjunction with the Babson College Wordmark.