Over the past year, we have worked to evolve the Babson brand strategy and certain creative components. The resulting changes position us for the next chapter in our success, helping us both celebrate our entrepreneurial legacy and underscore its increasing relevance in today’s ever-evolving workplace. 

Over the coming months, the Marketing team will be partnering with campus stakeholders to fully articulate a comprehensive branded house messaging strategy—including Vision, Purpose, Mission statements that align Babson College, the Arthur M. Blank School for Entrepreneurial Leadership and the Entrepreneurial Leadership Village—as well as recommended messaging segmented by targeted audience.

Here you will find the most current language to position the College and deliver the Babson brand.


We’d be happy to provide additional guidance to support communications needs, just contact the editorial team