Communications

Babson’s brand positioning aims to celebrate our entrepreneurial legacy and underscore our increasing relevance in today’s ever-evolving workplace by expanding focus to educate, create, and advance entrepreneurial leaders.

We define entrepreneurial leaders as individuals, businesses, and communities who see opportunities for change and seek inclusive, adaptive, and values-driven approaches to solve problems to create lasting value for themselves, their businesses and their communities.

In conjunction with the development of our strategic vision which called for this expanded brand position, the College Marketing team worked with community stakeholders to evolve Babson’s brand positioning and develop a comprehensive branded house messaging strategy. Our messaging strategy includes Vision, Purpose, Mission statements that align Babson College, the Arthur M. Blank School for Entrepreneurial Leadership and the Herring Family Entrepreneurial Leadership Village and key audience messaging frameworks.

Here you will find the most current language to position the College and deliver the Babson brand.

Babson College Social Media Guidelines: 2024 Election

As a global institution, Babson appreciates that diverse perspectives enrich the learning environment, fostering stronger critical thinking, empathy, and understanding. Freedom of speech, thought, and expression is essential to fostering a campus culture where the open and respectful exchange of ideas can thrive. Meaningful discussion is central to problem-solving and deeper understanding, and we expect all conversations—whether in person or online—to remain civil, even when opinions differ.

Politics and world events often heighten the intensity of discourse. This election season, we encourage open dialogue and reiterate our expectation that all conversations remain civil and respectful. The safety and well-being of all members of our community remain our highest priority.

Social media often becomes a battleground during election periods. To ensure our community’s values are upheld online, the following guidelines apply to all accounts representing Babson or its programs:

Babson will not comment on election-related posts.
Babson will not respond to comments related to the election.
Babson will not delete comments based on differing opinions.
Comments or posts will only be removed if they contain safety threats or inappropriate language.
Decisions regarding content removal will be made by the relevant college leadership, in consultation with College Marketing and Public Safety, as appropriate.

In alignment with Babson’s values, we encourage students, faculty, and staff to consider the following when engaging online:

Be Respectful: Engage thoughtfully, maintaining respect for others, even in disagreement.
Avoid Personal Attacks: Focus on discussing ideas, not individuals. Harassment, discrimination or threats of violence will not be tolerated.
Think Before Posting: Consider how your words reflect your personal and professional reputation and Babson’s values.
Foster Inclusivity: Promote a space where diverse viewpoints are welcome and respected.
Uphold College Standards: Ensure any reference to Babson reflects the institution's values and standards.

We’d be happy to provide additional guidance to support communications needs, just contact the editorial team.

Last updated Monday, October 28, 2024