Positioning

As a brand champion, we encourage all community members to leverage Babson’s approved positioning materials as needed. If you need guidance on how to apply these communication assets, or you need further assistance on messaging please contact us.

Babson College Boilerplate

Babson College prepares and empowers entrepreneurial leaders who create, grow, and steward sustainable economic and social value everywhere. We shape the entrepreneurial leaders our world needs most: those with strong functional knowledge, skills, and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in organizations of all types and sizes. An international leader in entrepreneurship education recognized globally by U.S. News & World Report, our undergraduate, graduate, executive programs, and partnership opportunities are tailored to the needs of our world.

Babson College Mission

Babson College prepares and empowers entrepreneurial leaders who create, grow and steward sustainable economic and social value—everywhere.

Babson College Positioning

Empower learners everywhere to create lasting value for themselves, their communities and the world.

Babson College Strategy Statement

Entrepreneurial Leaders Impacting Communities Everywhere.

Babson College Core Values

Integrity

We do the right thing. Regardless of visibility or with whom we are interacting, we take ownership of our behaviors, hold one another accountable, and practice social and ethical responsibility.

Collaboration

We work and learn across constituencies. We nurture our relationships both inside and outside of Babson to achieve better ideas and outcomes.

Diversity, Equity, and Inclusion

We feel we belong. We have equitable access to opportunities; our voices are considered; and we are welcomed, included, acknowledged, and rewarded for our differences.

Innovation

We resiliently learn through action. We are curious and take initiative to both discover and implement ways to add value.

Excellence

We rise to the challenge. We are lifelong learners who grow intentionally to be the best versions of our holistic selves and achieve our collective best.