Real words only.
We use words that are specific to our entrepreneurial expertise and spirit, while avoiding buzzwords and underwhelming adjectives like ‘very’ and ‘really’.
Organize communications thoughtfully.
We are mindful about arranging content in a streamlined – and, depending on the type of communication, scannable – way. We make sure that the most important information is clear and easily accessible.
Focus on “firsts”.
We’re trailblazers in entrepreneurship, and our reputation for “firsts” – both in our achievements, and in our rankings – underscores our ingenuity. When possible, we highlight our commitment to creating the next series of “firsts” that will drive Babson – and all our constituents – forward.
We know that a marker of intelligence is being able to convey complex concepts in simple ways. And that’s an ability we pride ourselves on. We offer clear, concise explanations, and give moments of pause to ensure understanding. Above all, we make everyone feel empowered by their own intelligence and experience.
Minding the legacy-to-future ratio.
We know that having a strong legacy doesn’t limit our ability to innovate – it enhances it. Even so, we know the best is yet to come. So we have a bias for talking about our future, while selectively citing achievements from our past.