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The Marketing team at Babson College is a dynamic group of professionals who bring a wealth of experience and creativity to the table.
Leadership
Kerry Salerno - Vice President & Chief Marketing Officer
Danielle Perry - Assistant Vice President, Communications & Marketing Strategy
James Regal - Senior Director, Marketing Operations
Cheryl Robock - Director, Creative Services
Sam Woodson - Senior Director, Enrollment Marketing Strategy
Kevin Wong - Director, Executive & Institutional Communications
Kim Mills - Assistant to the VP/CMO & Marketing Administrator
Marketing Enrollment Strategy
Hannah Erb - Senior Email Marketing Specialist
Kathy Goldberg - Associate Director, Digital & Brand Marketing
Christina Tyler - Email Marketing Specialist
Wendy Witt - Associate Director, Undergraduate/BEE Enrollment Marketing
Creative Services
Cathy Cahill - Senior Visual Designer & Art Director, Babson Magazine
Nic Czarnecki - Photographer
Anne Dauchy - Senior Visual Designer
Svetlin Bardarov - Senior Visual Designer
James Kiley - Senior Editor
Marissa Langdon - Visual Designer
Communications Strategy
Eric Beato - Editorial Director
Nikki Blackford - Manager, Arthur M. Blank School Marketing
Hillary Chabot - Senior Journalist
Kate Chaney - Manager, External Communications
Sarah Coppinger - Senior Manager, Graduate Content Marketing
John Crawford - Senior Journalist
Paul DeWolf - Associate Director, Multimedia
Bridget Johnston - Content Specialist
Bryan Lipiner - Senior Manager, Social Media & Content Marketing
Francis Ma - Director, Content Strategy
Katie McClain - Corporate Marketing Specialist
Maggie McGinnis - Multimedia Producer
Vannessa Rodriguez - Manager, Arthur M. Blank School Marketing
Melissa Savignano - Manager, Undergraduate Content Marketing
Marketing Operations
Christopher Brown - Interactive Design Specialist
Kim Dam - Director, Marketing Analytics
Ryan Duff - Senior Manager, Digital Marketing
Kaitlyn Ferraro - Team Agile Lead
Adam Pearlman - Interactive Web Development Specialist
J.Mae Richardson - Marketing Data Analyst
Wendy Schoenfeld - Business Analyst
Composed of agile thinkers, innovative strategists, and seasoned industry veterans, this team excels in crafting compelling narratives and executing impactful campaigns. Their diverse skill set and collaborative spirit enable them to adapt swiftly to market trends and drive the college’s brand forward with ingenuity and precision. Whether it’s through digital marketing, content creation, or strategic planning, the Babson College Marketing team is dedicated to achieving excellence and fostering meaningful connections with their audience.