The Blank School engages Babson community members and leads research to create entrepreneurial leaders.
Typography
Strong typography is integral to the Babson College Brand. Approachable and clear text display is as important as the content. Readability and presence of typefaces makes a point and ensures a consistent impression on a target audience. Babson College has selected two typefaces that convey our brand presence and reinforce One Babson.
Official Brand Fonts
Babson College’s official brand fonts are Trade Gothic Condensed and PMN Caecelia. Brand fonts must be purchased by each department and are available at fonts.com.
Trade Gothic Condensed
Trade Gothic Condensed is a sans serif and can be used for headlines or body copy. The font is utilitarian, strong, modern, clean, approachable, and conveys confidence.
PMN Caecilia
PMN Caecelia is a serif font and can be used for headlines or body copy. Humanist shapes (rather than geometric) make for easy legibility. PMN Caecelia is classic, timeless, and sophisticated.
Alternate Fonts
If the official brand fonts are not available to you, Oswald and Zilla Slab are the recommended replacements for Trade Gothic Condensed and PMN Caecilia respectively. Oswald and Zilla Slab are approved for web and desktop use and are available for download on the web. (Note these fonts are not system fonts and do require a level of familiarity with font management.)
Download Oswald »
Download Zilla Slab »
Arial Narrow is the recommended alternate font if you are unfamiliar with font management or if you will be sharing a document widely. Arial Narrow is widely available within most operating systems..
Type Tips
Type styling and hierarchy can help support clear crisp communication. Keep these in mind when using Babson College type styles.