EYECARE FOR BOSTON: BABSON STUDENT ENTREPRENEURS SELLING ‘BOSTON STRONG’ SUNGLASSES
A small group of students from Babson College have founded EyeCare for Boston, an entrepreneurial venture that sells “Boston Strong” sunglasses to support the victims of the Boston Marathon bombings. The sunglasses are black wayfarers with “Boston Strong” printed on one side and the city skyline displayed on the other.
“I just received my pair this week and I love them!” said one happy customer.
EyeCare for Boston is selling their product throughout the summer season in local towns and beaches throughout Massachusetts. The company will continue to update its selling locations via its social media accounts on Facebookand Twitter. Online sales through their website are also available.
“We are excited about expanding our sales outside of the Boston area,” says co-CEO Hanson Grant, “Boston Strong sunglasses support a strong message and create a positive impact by reinforcing Boston pride. This is the takeaway we want for our customers.”
The Babson undergraduate students founded EyeCare during their Foundations of Management and Entrepreneurship (FME) course, a yearlong immersion in the business world, where students actually invent, develop, launch, and manage a business during their freshman year at Babson, the No. 1 ranked business school for entrepreneurship education.