Outreach surrounding 2014 Diana Project study earns top spot for PR Campaign of the Year

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Babson College was presented with a Silver Stevie® Award in the PR Campaign of the Year category as part of the 13th annual American Business Awards. Babson’s Public Relationsand Diana Project teams were honored for their well-executed communications strategy, and the more than 1,000 related media hits to date since September 2014.

The American Business Awards are the nation’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small.

Nicknamed the Stevies for the Greek word meaning “crowned,” the awards were presented to winners during a gala banquet on Monday, June 22, 2015 at the Fairmont Chicago Millennium Park Hotel. More than 3,300 nominations from organizations of all sizes and in virtually every industry were submitted for consideration in a wide range of categories.

Babson – known for its entrepreneurship education and an array of thought leaders and research, is continually developing fresh ways to publicize new studies and the collaborative convening of Entrepreneurial Thought and Action® on campus. Last year, following the release of The Diana Project’s latest study – Women Entrepreneurs 2014: Bridging the Gender Gap in Venture Capital​, the PR team took to a strategic method of outreach that has resulted in over 1,000 media hits and counting.

“We’re proud to be recognized for our efforts in promoting the Diana Project agenda, and to continue to raise awareness of gender gap issues in the world of entrepreneurism,” said Director of Babson College Public Relations, Michael Chmura. “The Diana Project has presented us with an exclusive angle to thoughtfully provoke widespread media attention around women entrepreneurs, as well as the importance, and advantages, of supporting them.”

About The Stevie Awards

Stevie Awards are conferred in six programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 10,000 entries each year from organizations in more than 60 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.

About The Diana Project

The Diana Project, established in 1999 by Professors Brush, Carter, Gatewood, Greene​ and Hart - in partnership with ESBRI, Stockholm, strives to raise the awareness and expectations of women business owners seeking to grow their ventures. In particular, the research focuses on women’s approaches to acquiring financial and other resources as well as educating resource providers and policy-makers about the importance and advantages of support and investment in women-owned businesses.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds​​​​​​​​​​®. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action​​​​​​​​​​​​​® as the most positive force on the planet for generating sustainable economic and social value.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

By Barbara Spies Blair,, 781-239-4621 | 07/06/2015 03:00