Babson College today announced its Mission: Definition campaign has been selected as a finalist in the Educational Institution category for the 17th Annual MITX Interactive Awards.

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Babson College today announced its Mission: Definition campaign has been selected as a finalist in the Educational Institution category for the 17th Annual MITX Interactive Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the Awards recognize excellence in the creation of web innovations designed, produced or developed in New England.

Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country for marketing innovations, celebrating the best creative and technological accomplishments emerging from New England.

 “The submissions for this year’s MITX Awards were fantastic. We selected the finalists from a very impressive pool of work, and the decision was tough,” said MITX President Debi Kleiman. “New England’s creative companies are harnessing the power of digital to create stunning interactive work. The 2012 finalists represent true innovators: they are the best and brightest in our industry, and their passion shines through these projects in a way that will undoubtedly impact our industry as a whole. MITX is proud to celebrate them.”

Babson College, the educator, convener and thought leader for Entrepreneurship of All Kinds,™ is changing the way entrepreneurship is viewed and valued through a new digital hub, This crowdsourcing site provides opportunities for people around the world to participate in redefining entrepreneurship by posting and sharing definitions and accessing information about the entrepreneurial experience. The site, supported by an integrated advertising and marketing campaign, has attracted more than 110,000 people from 155 countries since its launch in November 2011.

“We’re honored to be selected as a finalist for the MITX Interactive Awards” said Sarah Sykora, Chief Marketing Officer at Babson College. “Interactivity and engagement are at the core of our campaign to redefine entrepreneurship, and we greatly appreciate the recognition of this from a leading marketing innovations award program.”

The campaign was conceptualized and executed in partnership with Boston-based advertising agency Connelly Partners. "Babson’s rankings demonstrate its position as a thought leader and this campaign illustrates the organization’s approach and ideologies," said Connelly Partners’ President Steve Connelly.

Babson College will be recognized with the other finalists in the category of Educational Institution at a gala awards ceremony traditionally attended by over 1,000 of the region’s top interactive marketing and technology professionals. Winners will be announced at a ceremony at the Marriott Copley Place on November 20th. Tickets can be purchased at

The 2012 MITX Awards are sponsored by: The Atom Group, Miller Systems, SapientNitro & PwC.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society -- while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value.

About MITX

Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is headquartered in Boston, MA. For more information, visit


Kate Jurras
617-871-2155 ext. 204

Michael Chmura
Babson College

By Barbara Spies Blair , | 10/31/2012 07:00