Named Longenecker Fellows for their passionionate teaching, writing, research, training, and public service in entrepreneurship.

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The United States Association for Small Business and Entrepreneurship® (USASBE), known nationally as the premier association for entrepreneurship educators, has named Babson College Entrepreneurship Professors Patricia G. Greene and Heidi Neck 2014 Justin G. Longenecker Fellows, the highest recognition that USASBE gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of entrepreneurship, small, and medium businesses.

The USASBE Justin G. Longenecker Fellows Awardrecognizes the achievements of those men and women whose passion and burning desire for small business and entrepreneurship is reflected in their teaching, writing, research, training and public service. Since 1986, 66 distinguished educators, researchers, government officials, small business advocates and trade association leaders have been selected as USASBE Fellows. 

Greene and Neck were inducted into the Fellowship at the annual USASBE Conference held January 10, 2014, in Ft. Worth, Texas. 

About Professor Greene

Professor Greene holds the Paul T. Babson Chair in Entrepreneurship at Babson College. Currently, she serves as the National Academic Director for the Goldman Sachs 10,000 Small Businesses initiative, and as an advisor to the 10,000 Women program. Greene's research focuses on the identification, acquisition, and combination of entrepreneurial resources, particularly by women and minority entrepreneurs. She is also a founding member of the Diana Project, a research group focusing on women and the venture capital industry.

About Professor Neck

Professor Neck is the Jeffry A. Timmons Professor of Entrepreneurial Studies at Babson College. As Faculty Director of the Babson Symposia for Entrepreneurship Educators (SEE), she passionately works to improve the pedagogy of entrepreneurship education because she believes that new venture creation is the engine of society. In addition to entrepreneurship education, Neck’s research interests include corporate entrepreneurship, and creativity. Presently, she directs The Babson Entrepreneur Experience Lab, a partnership between Babson College and the Business Innovation Factory, that puts the voice and experience of real world entrepreneurs at the center of an ongoing effort to research and design new ideas for educating and supporting entrepreneurs of all kinds.

Neck and Greene, along with Professor Candida Brush, have authored Teaching Entrepreneurship: A Practice-Based Approach that will be available from Elgar Publishing in June 2014. The book moves entrepreneurship education from the traditional process view to a practice-based approach and advocates teaching entrepreneurship as a method comprised of a portfolio of practices—play, empathy, creation, experimentation, and reflection. More than 40 classroom exercises are included to help educators develop the practices of their students.


The United States Association for Small Business and Entrepreneurship®(USASBE) is the largest independent academic organization in the world dedicated to advancing the discipline of entrepreneurship. As leaders in the emerging discipline of entrepreneurship, USASBE members are making an impact on how we think about, conduct research on, design public policy around, and interact with entrepreneurs and entrepreneurial ventures. USASBE is built around four pillars that guide the ongoing development of the organization. The pillars include: entrepreneurship education, entrepreneurship research, entrepreneurship outreach, and public policy. By fostering advances in each of these areas, we support the development of entrepreneurship educators who will in turn create the next generation of entrepreneurs. With nearly 1,000 members, USASBE represents more than 430 colleges and universities across the United States and around the globe. USASBE is the network advancing the art of entrepreneurship education.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society, while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action®  as the most positive force on the planet for generating sustainable economic and social value. 

By Barbara Spies Blair,, 781-239-4621 | 01/13/2014 06:00