FUBU CREATOR AND SHARK TANK HOST DAYMOND JOHN TO JUDGE ROCKET PITCH COMPETITION AT BABSON

Entrepreneur and Shark Tank Host Daymond John will judge the finalists at Babson's Rocket Pitch on April 13, and will address students about his own entrepreneurial experiences.

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FUBU creator and ABC-TV’s Shark Tank host Daymond John will judge a Rocket Pitch competition among Babson students April 13, 7:00-9:00 p.m., in Knight Auditorium.

Babson undergraduate and graduate students competed for the opportunity to present their business rocket pitches before John. Finalists were selected by a board consisting of students, alumni, faculty, and staff. Origins of Necessary Equality (ONE) is holding the competition.

John also will speak to students about his extensive, varied experiences as an entrepreneur.

Competition Details

The competition is divided into three sections:

  • Social Venture - an undertaking by a firm or organization established by a social entrepreneur that seeks to provide systemic solutions to achieve a sustainable, social objective.
  • For-Profit Venture - a business enterprise or speculation in which something is risked in the hope of profit.
  • Fashion Venture - a venture in the fashion and clothing industry.

Presenting Businesses:

  • My Hairdryer for Cancer - James Hilton: MHFC asks celebrities to donate their personal hairdryers to be sold at an auction-style event.
  • NoBoard - Ben Graziano: Produce a snowboard made of this material that can be pushed up into a travel capable size.
  • Muffinmilk - Gary Jiang: MuffinMilk is a streetwear label from New York that produces apparel ranging from t-shirts to outerwear and accessories.

Three Stage Competition:

  • Round 1 – Competitors submit 1-2 page Opportunity Memo. It includes competitor names, company name, description of the product/service, description of market for product, and description of opportunity for product/service.
  • Round 2 – Selected competitors deliver a more descriptive Opportunity Memo and may deliver a 3-minute rocket pitch to a panel of judges. Panelists will select a finalist in each category.
  • Round 3 – Finalists from Round 2 will give a 5-minute rocket pitch to Daymond John on stage in front of the audience. John will give his feedback to each finalist and declare a winner.

Judges for Rounds 1 and 2 based their decision on the following criteria:

  • Originality - New, creative, inventive; fresh and unusual.
  • Initiative - The ability to begin and follow through with a plan or task; enterprising in achieving goals.
  • Success - The achievement of something attempted, financial or otherwise
  • Persistence - Holding firmly and steadfastly to a purpose despite obstacles.
  • Learning - Gaining knowledge, comprehension or mastery through experience.

Daymond John

Over the last 20 years, Daymond John has evolved from one of the most successful fashion icons of his generation to one of the most sought after branding experts, and business and motivational speakers in the country.

John’s creative vision and strong knowledge of the marketplace helped him create one of the most iconic fashion brands in recent years. FUBU, standing for “For Us By Us,” represented a lifestyle that was neglected by other clothing companies. Realizing this need in the marketplace, John created the untapped urban apparel space and laid the groundwork for other companies to compete in this newly established market.

John has written two books: Display of Power: How FUBU Changed A World Of Fashion, Branding And Lifestyle, which tells the story of his inspiring journey; and The Brand Within: How We Brand Ourselves, From Birth To The Boardroom, about the loyal relationships companies seek to establish with the public by attaching celebrities to their brands. 

In recognition of his contributions to fashion and the face of American business, John has been celebrated with some of the most prestigious awards including: Brandweek Marketer of the Year, the Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, Crain's Business of New York Forty Under Forty Award, and Ernst & Young’s New York Entrepreneur of the Year Award.

Register here (http://www3.babson.edu/Events/studentventuring/onlineregistration.cfm).

Celebrating Student Venturing: http://www3.babson.edu/Events/studentventuring/ 

Sponsored by: The Council for Inclusiveness & Diversity, the Arthur M. Blank Center for Entrepreneurship, the Graduate Dean's Office, the Lewis Institute, the Babson Alumni & Friends Network, the Student Government Association, and Undergraduate Dean Hanno. Shout out to efforts from Babson's Luxury Fashion Association and the Entrepreneurship Tower.

Babson College in Wellesley, Mass., is recognized internationally as a leader in entrepreneurial management education. Babson grants BS degrees through its innovative undergraduate program, and grants MBA and custom MS and MBA degrees through the F.W. Olin Graduate School of Business at Babson College. Babson Executive Education offers executive development programs to experienced managers worldwide. For information, visit www.babson.edu.


By Nancy Sullivan, sullivann@babson.edu, 781-239-4623 | 04/11/2011 06:00