Professor Grewal earns top spot as No. 12 World’s Most Cited Marketing Scholar; Babson Marketing Division ranked No. 39

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The University of Minnesota’s Institute for Research in Marketing has ranked Babson College Professor Dhruv Grewal and the Babson College Marketing Division among the most cited marketing scholars and departments in the world, following data compiled for the year 2013.

Coming in at No. 12, Professor Grewal has been ranked among an impressive list of authored educators, including those from such institutions as MIT, Harvard, and Stanford. Professor Grewal and his Marketing Division peers have also collectively earned the honor of being named No. 39 among the world’s most cited marketing departments ahead of Yale, Boston University, Boston College, London Business School, George Washington, and more.


The resulting data is based on current tenured and tenure-track professors with primary appointments in marketing and was compiled in July 2014. The citations reflect the total number of times a person’s work was cited in 2013 as listed in the Social Sciences Citation Index (SSCI), a database owned by Thomson Reuters covering the world’s leading journals of social sciences across more than 50 disciplines.

Additional Accolades

Professor Grewal was also recently ranked No. 6 for Author Productivity​ in the Premier American Marketing Association’s marketing journals, the Journal of Marketing and Journal of Marketing Research, between 2010-2014, as well as No. 19 for Author Productivity​ in the Association's top-four marketing journals, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Marketing Insights, during this same time period.

About Dhruv Grewal

Babson College Professor Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. He has published over 100 articles in journals such as Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science, as well as other journals. His professional rankings include the 1st in the marketing field in terms of publications in the top-six marketing journals between 1991-1998 and again between 2000-2007, 9th in the field in terms of publications in the top-six marketing journals between 2000-2005, 7th in the marketing field in terms of publications in the top-four marketing journals between 1990-1996, top 2% of researchers who have published in the top-three marketing journals between 1985-1999, top 10% of all consumer researchers and 7th in terms of publications in Journal of Public Policy & Marketing between 1992-2001. He was also ranked 1 st in terms of publications and 3rd in terms of citations for pricing research between 1980-2010. Professor Grewal has also won an array of distinguished awards, including the 2010 Lifetime Achievement Award in Retailing, 2005 Lifetime Achievement in Behavioral Pricing Award and the AMS Cutco/Vector Distinguished Educator Award in May 2010, in addition to many awards for his teaching and research.

About Babson College Marketing

The Marketing Division is made up of an eclectic group of marketing scholars who bring a tradition of global scholarship and action-based learning to the marketing classroom. Babson’s Marketing Professors are known worldwide for their excellence in teaching and research. During any given year, they might be speaking to students, scholars, and/or practitioners in Australia, Austria, France, Portugal, Spain, Sweden, the United Kingdom, and more. This passion for sharing is reflected not only in their worldwide travels, but also in their ever-expanding list of publications in top business journals. The Division’s interdisciplinary marketing curriculum is comprised of courses that capture the foundational elements of the traditional marketing concept while also engaging the student with 21stcentury elements of the digital world and increasing stakeholder involvement. From understanding the consumer decision-making process to utilizing marketing metrics for assessment and continuous improvement, students in marketing are exposed to a wide-range of marketing topics.

About Babson College

Babson College is the educator, convener, and thought leader for Entrepreneurship of All Kinds™. The College is a dynamic living and learning laboratory, where students, faculty, and staff work together to address the real-world problems of business and society—while at the same time evolving our methods and advancing our programs. We shape the leaders our world needs most: those with strong functional knowledge and the skills and vision to navigate change, accommodate ambiguity, surmount complexity, and motivate teams in a common purpose to create economic and social value. As we have for nearly a half-century, Babson continues to advance Entrepreneurial Thought and Action® as the most positive force on the planet for generating sustainable economic and social value. ​​​​​​​​​

By Brianna DiPietro,, (781) 239-4548 | 03/03/2015 03:50