Babson College and Delta Air Lines present: Taking Brands to the Next Level
Babson College, in partnership with Delta Airlines, invites you to enjoy an exciting new program series showcasing up-close-and-personal CEO Brand-Building Thought Leadership Conversations.
Larry Gulko, Brand Strategist & Strategic Growth Advisor, will lead our insightful CEO Fireside Chats that will feature iconic brands and the dynamic CEOs that drive their brand performance and growth success.
Larry's guests will share their vision and perspective on brand leadership, entrepreneurial spirit, bold and disruptive innovation, brand voice, building a breakaway brand, staying fresh and relevant, dominating product categories, driving customer loyalty, establishing a purpose-driven culture, competing and propelling growth in today's rapidly evolving business landscapeand that's just for starters!
Join us October 28 when Larry's guest will be Ralph Crowley, CEO ofPolar Beverages. Crowley will share his experience of Polar being recognized as the #1 independent bottler in the country, the challenges that come with enhancing brand visibility, what's it like to compete and capture market share in an amazingly crowded and growing product category, and his 'take' on industry trends and fundamental changes in consumer tastes and buying behavior.
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