Listen on:
Three entrepreneurial leaders talk about how authentic storytelling and representation in media an make an impact not only on a company's bottom line, but on the customers they serve.
We speak with a Babson alum who's an advertising Hall of Fame inductee and visionary creative agency leader, Babson's own resident marketing expert, who will help us break down the connections between representation brands and consumers, and an entrepreneur who's bringing inclusive casting practices for photo and video to a whole new level.
Aaron Walton ’83, CEO and Founder Walton / Isaacson, Advertisers Hall of Fame Inductee
Anjali S. Bal, PhD., Associate Professor of Marketing and Presidential Scholar at Babson College
Kristie Raymond, Founder & Chief Casting Strategist, HumanKind Casting
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Sources:
Intro Segment
1. (2024, September 1). See Jane 2024. The Geena Davis Institute. Retrieved
February 21, 2025, from (Geena Davis Institute (2024, September 1). See Jane
2024: How Has On-Screen Representation in Children’s Television Changed
from 2018 to 2023? Https://Geenadavisinstitute.org/. Retrieved February 24,
12025, from
https://geenadavisinstitute.org/research/see-jane-2024-how-has-on-screen-repre
sentation-in-childrens-television-changed-from-2018-to-2023/).
Aaron’s Segment
1. Mckinsey & Company (2020, May 19). Diversity wins: How inclusion matters.
Mckinsey.com. Retrieved April 17, 2025, from
https://www.mckinsey.com/featured-insights/diversity-and-inclusion/diversity-wins
-how-inclusion-matters
2. Gartner (2019, September 20). Diversity and Inclusion Build High-Performance
Teams. Gartner.com. Retrieved April 17, 2025, from
https://www.gartner.com/smarterwithgartner/diversity-and-inclusion-build-high-per
formance-teams
3. World Economic Forum (2019, April 29). The Business Case for Diversity is now
Overwhelming. Weforum.org. Retrieved April 17, 2025, from
https://www.weforum.org/stories/2019/04/business-case-for-diversity-in-the-work
place/
Professor Bal’s Segment
1. 2. NeuroLaunch Editorial Team. (2024, September 15). The psychological power of
using someone's name. NeuroLaunch. Retrieved from
https://neurolaunch.com/psychology-of-calling-someone-by-their-name/
Bond, J. (2021, August 30). The impact of respecting another person's gender.
Psychology Today. Retrieved from
https://www.psychologytoday.com/us/blog/more-diagnosis/202108/the-impact-res
pecting-another-persons-gender
Credits:
Paul DeWolf, Executive Producer
Madeline Poirier, Writer, Producer, and Host
Billy Wirasnik, Audio Recording, Design, and Mix
Epidemic Sound, Music and SFX