Ross Petty

Ross D. Petty is Emeritus Professor of Marketing Law at Babson College after being a faculty member there for thirty-one years.

Before retirement, he was a Faculty Research Scholar (2011–2019) and previously held the Zwirling Family Term Chair (2008–2011) and Roger A. Enrico Term Chair (1992–1997). While at Babson, Ross served on many committees including the undergraduate and graduate curriculum and twice on the tenure and appointments committees. He taught about 1600 undergraduates and nearly 4000 MBA students.

The Academy of Legal Studies in Business recognized him as a Master Teacher in 2008 and recognized his work for research excellence in 1997. Ross was one of the most prolific authors in the Journal of Public Policy & Marketing, received its best paper award in 2005, and has received one of its Outstanding Reviewer awards six times.

Ross served on the editorial board of four academic journals, has published more than 100 articles, book chapters, and notes, and presented 115 times at various academic conferences and events. Google Scholar indicates his work has been cited more than 1700 times. Ross also is the author of two books: The Impact of Advertising Law on Business and Public Policy (1992), and a legal desk reference for brand managers, Branding Law: A Guide to Legal Issues in Brand Management (2016).

Before joining academia, he practiced advertising and antitrust law with the U.S. Federal Trade Commission for nine years in various positions from staff attorney to assistant regional director.