Alisa comes to academia after more than a decade of finance and entrepreneurship experience. Her goal is to help students, entrepreneurs and their ventures understand who they are and how it impacts their decisions and outcomes so that they can develop into and effectively communicate who they want to be. As such, her research centers on venture identity development, traditional and social media impact, communication and discourse analysis, and legitimacy and financing acquisition. Her professional career spans private equity investment, hedge fund trading, real estate financing, and business intelligence systems design and product management. Alisa's entrepreneurial experience ranges from building ventures in the peer-to-peer to business software spaces. As an entrepreneur, Alisa was featured on CNN, TechCrunch, Forbes, etc. Alisa holds a Ph.D. from the Kelley School of Business at Indiana University as well as an M.B.A. and B.S.B.A from Babson College.
Ph D, Indiana University
MBA, Babson College
BS, Babson College
Zacharakis, A.L., Jno-Charles, A.B. (2013). Signaling legitimacy: An analysis of media for successful and failing new ventures. Frontiers of Entrepreneurship Research.
Jno-Charles, A.B. (2019). Adapt or Die? The Effects of Venture Identity Experimentation on Funding and Survival: Proceedings of the Seventy-ninth Annual Meeting of the Academy of Management.
Zacharakis, A.L., Jno-Charles, A.B. (2017). Why Startups Shouldn’t Chase Media Buzz. Harvard Business Review. link
Do parenting styles during adolescence influence subsequent adolescent behaviorRandolph, A. Jno-Charles, A. Gartner, W. Family Entrepreneurship Research (FERC) Online Conference, ONLINE (2021)
Should I stay or should I go? Determinants of family business CEOs’ post-retirement engagementJno-Charles, A. Singaram, R. Gartner, W. Family Entrepreneurship Research (FERC) Online Conference, ONLINE (2021)
Ramping Up Skills to Meet the COVID Challenge: Lessons from an Online Teaching Training ProgramLangowitz, N. Palson, E. Keohane, L. Halsey, R. Jno-Charles, A. OLC Innovate 2021: Education Reimagined, Virtual (2021)
What is Reported Versus How it is Framed: Ways in Which Media Does and Does Not Signal Impending New Venture SuccessJno-Charles, A. Zacharakis, A. European Media Management Association, Jonkoping, Sweden (2020)
Adapt or Die? The Effects of Venture Identity Experimentation on Funding and SurvivalJno-Charles, A. Academy of Management , Boston, MA (2019)
Picking winners: how the media chooses the ventures it coversJno-Charles, A. Zacharakis, A. Babson College Entrepreneurship Research Conference, Babson Park, MA (2019)
Showing Your Cards: Entrepreneurs' Computer Mediated Discourse as Reflection of AttentionJno-Charles, A. Academy of Management, Atlanta (2017)
(Symposium) Novel Perspectives on New Venture Funding: Signals, People, and PredatorsJno-Charles, A. Academy of Management, Anaheim (2016)
Entrepreneurial Communication Behavior & Resource Acquisition: Creation of Identity & CommunityJno-Charles, A. Academy of Management, Vancouver (2015)
The Anatomy of a Successful Crowdfunding Campaign PageJno-Charles, A. Academy of Management, Vancouver (2015)
Does creativity take a village? A model of the effect of community participation on entrepreneurial creativityJno-Charles, A. Academy of Management, Philadelphia (2014)
Not all signals are created equal: The impact of various venture information on the likelihood of securing financingJno-Charles, A. Zacharakis, A. Babson College Entrepreneurship Research Conference, London, Ontario (2014)
Signaling legitimacy: An analysis of media for successful and failing new venturesZacharakis, A. Jno-Charles, A. Babson College Entrepreneurship Research Conference, Lyon (2013)
Non-Financial Warning Signs of Pending Failure: Media AttentionJno-Charles, A. Zacharakis, A. Babson College Entrepreneurship Research Conference, Syracuse (2011)