Exploring and mining the intersection of Customers, strategy and analytics, Ken Demma has been an innovative and recognized leader working to transform businesses in adopting digital business strategies, improving the Customer Experience, increasing growth, gaining loyalty and improving the effectiveness of marketing activities. He has held executive roles at AWS, SAP, American Express, Fidelity Investments, US West, Affinity Group, iXL and leadership roles in several specialized consulting firms - experiences that bring in-practice application and energy to his courses.
Ken currently teaches MBA and Blended Learning students in both the Marketing and Operations & Information Management divisions - Consumer Behavior, Analytic Managers & Organizations and Competing on Analytics courses. Additionally, he has developed and taught Strategic Marketing Planning, Marketing Analytics and Strategic Customer Management. He has served as advisor on 4 JMCFE projects, leading students in Marketing and Sales strategies for clients in Italy and Switzerland; proudly working with teams that have had a big impact for their clients. Further academically, he has developed courses for Babson Global and other institutions, and was co-sponsor and curriculum contributor to an analytic program for high school seniors in Boston, offered at a local Community College.
Beyond his teaching, Ken has shared his expertise in programs and advisement targeted to entrepreneurs, small businesses and government entities. He has authored numerous articles and often speaks and writes on the topics where there is a focus on Customers or a confluence of marketing art and analytic science, and has been a contributor to related research. His work in analytic innovation has been recognized through receiving a Genius Award at the ANA.
Ken holds an MBA from New York University Stern School of Business, a BA in Economics from New York University, a certificate in Leadership in Professional Services Firms from Harvard Business School and a certificate in Direct Marketing from NYU. He has been on the faculty of the International Institute for Analytics, a Jury Member for I-COM, and has been an active member of various professional associations, and is an advisor to numerous small businesses.
