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Richard Wang

  • Associate Professor
Academic Division: Management
Richard Wang is an Associate Professor at Babson College where he teaches business strategy courses at the undergraduate and MBA levels.

Richard's research specializes in competitive strategy, innovation management, and the interaction between business and government policy. Examples of his current research projects include competition in the Chinese satellite TV industry, digital book publishing on Amazon Kindle, and the impact of recreational marijuana laws on local businesses in Washington State. Richard also conducted field research in Beijing and Shanghai to develop case studies on Chinese technology and media companies. His article “Tournaments for Ideas” won the Accenture Award for best article in the California Management Review, and his paper “Competition-Driven Repositioning” won the best proposal award at the Strategic Management Society China Conference.

Richard earned his Ph.D. in Business & Public Policy from the University of California Berkeley, his S.M. in Engineering from MIT, his MBA from the Chinese University of Hong Kong, and his B.S. in Aeronautics from the University of Washington in Seattle. Before joining Babson, Richard was on the faculty of the University of Minnesota in Minneapolis where he taught entrepreneurship, industry analysis, and competitive strategy to undergraduates and evening MBA students.

Prior to entering academia, Richard began his career as an engineering and quality management consultant in Hong Kong and China. He served clients in a broad range of industries spanning from commercial aircraft maintenance to luxury goods manufacturing. After his MBA, Richard co-founded in Shenzhen China a software outsourcing house which was later acquired by a California-based IT company. Richard also spent a year volunteering full-time with an international non-profit organization to implement community development projects in Tianjin, Hebei, and Inner Mongolia regions of China.

Academic Degrees

  • Ph D, University of California, Berkeley
  • MBA, Chinese University of Hong Kong
  • MS, Massachusetts Institute of Technology
  • BS, University of Washington

Academic Interest / Expertise

Management of Innovation; Competitive Strategy

Courses

  • Degree Courses 2025

    • STR 7800 STRATEGY
    • STR 3000 STRATEGIC PROBLEM SOLVING

  • Degree Courses 2024

    • STR 7800 STRATEGY
    • STR 3000 STRATEGIC PROBLEM SOLVING

Publications

Journal Articles

  • Miller, C.D., Wang, R.D. (2024). Product Digitization and Differentiation Strategy Change: Evidence from the Book Publishing Industry. Strategic Management Journal. link
  • Cummings, M.E., Eggers, J.P., Wang, R.D. (2022). Monitoring the Monitor: Enabling Strategic Change When the Former CEO Stays on the Board. Long Range Planning. Vol: 55, Issue: 3. link
  • Wang, R.D., Miller, C.D. (2020). How Third-Party Sellers Can Make Amazon Work for Them. Harvard Business Review (Digital Edition). link
  • Wang, R.D., Miller, C.D. (2020). Complementors' Engagement in an Ecosystem: A Study of Publishers' e-Book Offerings on Amazon Kindle. Strategic Management Journal. Vol: 41, Issue: 1, Page: 3-26. link
  • Bhardwaj, G., Crocker, A., Sims, J.P., Wang, R.D. (2018). Alleviating the Plunging-In Bias, Elevating Strategic Problem-Solving. Academy of Management Learning & Education. Vol: 17, Issue: 3, Page: 279-301. Academy of Management. link
  • Wang, R.D., Shaver, J.M. (2016). The Multifaceted Nature of Competitive Response: Repositioning and New Product Launch as Joint Response to Competition. Strategy Science. Vol: 1, Issue: 3, Page: 148–162. link
  • Wang, R.D., Shaver, J.M. (2014). Competition-Driven Repositioning. Strategic Management Journal. Vol: 35, Issue: 11, Page: 1585-1604. link
  • Morgan, J., Wang, R.D. (2010). Tournaments for Ideas. California Management Review. Vol: 52, Issue: 2, Page: 77-97. link

Reports

  • Miller, C.D., Wang, R.D. (2022). A New Economic Lens For Exploring the Negative Effects of Digital Platform Antitrust Legislation on American Small Businesses: A New Economic Lens For Exploring the Negative Effects of Digital Platform Antitrust Legislation on American Small Businesses.

Conference Proceedings

  • Wang, R.D. (2018). Entry Order, Geographical Repositioning, and Performance Among Recreational Marijuana Retailers. Vol: 2018, Issue: 1, Page: 18558. Academy of Management Proceedings.

Articles - Circular or newsletter (e.g., Babson Insight)

  • Wang, R.D. (2016). Managing Substitute Threats: Lessons from the Beverage Industry. link
  • Wang, R.D., Shaver, J.M. (2015). Competition-Driven Repositioning in China's TV Broadcasting Market. link

Presentations

  • Product Digitization and Differentiation Strategy Change: Evidence from the Book Publishing Industry Miller, C. Wang, R. Faculty Research Discussion, Babson College (2023)
  • Digital Technology and Product Strategy: Book Publishers in the Amazon Kindle Ecosystem Miller, C. Wang, R. Industry Studies Association 2021 Virtual Annual Conference, Virtual (2021)
  • Digital Technology-Enabled Product Proliferation Strategy Miller, C. Wang, R. Strategic Management Society Annual Conference, Virtual (2020)
  • Digital Technology-Enabled Product Proliferation Strategy Miller, C. Wang, R. Academy of Management Annual Conference, Virtual (2020)
  • Digital Technology and Product Proliferation Wang, R. Institution and Innovation Conference, Harvard Business School (2019)
  • Complementors’ Engagement in an Ecosystem Wang, R. BFRF Research Chat, Babson College (2019)
  • Entry Order, Geographical Repositioning, and Performance Among Recreational Marijuana Retailers Wang, R. Academy of Management Annual Conference, Chicago (2018)
  • Empirical Studies on Recreational Marijuana Retailers in Washington State Wang, R. Presentation to the Director of Research at Mass Cannabis Control Commission, Boston MA (2018)
  • Competition-Driven Repositioning: An Empirical Study of the Recreational Marijuana Retail Industry Wang, R. Competitive Dynamics Conference, Kingston Ontario (2018)
  • Entry Order, Geographical Repositioning, and Performance Wang, R. Industry Studies Association Annual Conference, Seattle (2018)
  • Entry Order, Geographical Repositioning, and Performance: An Empirical Study on Recreational Marijuana Retailers Wang, R. Babson Research Day, Babson College (2018)
  • Entry Order and Spatial Repositioning Wang, R. Institution and Innovation Conference, Harvard Business School (2017)
  • Product Decisions by Sellers on a Platform: Publishers’ e-Book Offerings on Amazon Kindle Wang, R. Academy of Management Annual Conference, Atlanta GA (2017)
  • Entry Order and Spatial Competition Wang, R. Tuck Junior Strategy Research Summer Camp, Hanover NH (2017)
  • Bridging ideas, frameworks, and current business challenges using Issue-Based Problem Solving Sims, J. Wang, R. Organizational Behavior Teaching Conference, Providence, Rhode Island (2017)
  • Product Decisions by Sellers on a Platform: Publishers’ e-Book Offerings on Amazon Kindle Wang, R. Industry Studies Association Annual Conference, Washington DC (2017)
  • Product Decisions by Sellers on a Platform Wang, R. Babson Research Day, Babson College (2017)
  • the Multi-Faceted Nature of Competitive Response Wang, R. BFRF Research Chat, Babson College (2017)
  • Responding to Competition: Repositioning and New Product Launch Wang, R. Academy of Management Annual Meeting, Anaheim CA (2016)
  • Vertical Relationships and Multi-Sided Platforms Wang, R. Tuck Junior Strategy Research Summer Camp, Hanover NH (2016)
  • Responding to Competition: Repositioning and New Product Launch Wang, R. Shaver, J. Industry Studies Association Annual Meeting, Minneapolis MN (2016)
  • Product Decisions by Sellers on a Platform: Publishers’ e-Book Offerings on Amazon Kindle Wang, R. Institution and Innovation Conference, Boston MA (2015)
  • Product Decisions by Sellers on a Platform: Publishers’ e-Book Offerings on Amazon Kindle Wang, R. Miller, C. Strategic Management Society International Conference, Denver CO (2015)
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