Faculty Profiles

profile image for Sandra Bravo

Sandra Bravo

  • Associate Professor of Practice
Academic Division: Marketing

Bio

Sandra Bravo is a Senior Lecturer in the Marketing Division at Babson College. She specializes in marketing management and strategy as well as communications. Prior to joining Babson, she taught at Boston College for two decades in courses such as Principles of Marketing, Marketing Research, Consumer Behavior, and Communication & Promotion at both the graduate and undergraduate levels. In addition, she wrote book reviews for the Journal of the Academy of Marketing Science.

Currently, Sandra is the founder and president of the 440K Project, Inc. (440KProject.org). This non-profit was created with a two fold mission: first, to raise awareness of the humanitarian crisis that is foster care; second, to reimagine foster care with a redesign of the way in which foster care works in the United States. The organization is working with Walton Isaacson, a multicultural advertising agency which is creating the advertising.

Sandra also served as founder and marketing consultant for small-and-medium sized businesses in the New England area. With an entrepreneurial spirit, Bravo Communications provided clients with corporate identity systems, marketing research, positioning strategy, value proposition determination, sales development programs, and copywriting for white papers, websites, and direct mail.

Prior industry experience includes a Marketing Manager position at Handex of New England, a publicly held environmental company. Primary responsibilities included marketing research efforts to determine the feasibility of new locations, sales lead generation, and communications efforts. Additionally, she served as the first Marketing Specialist for Winter, Wyman & Company, New England's leading recruitment firm, and developed advertising campaigns, marketing research, public relations activities, and writing copy for marketing materials.

Sandra earned an M.B.A in Marketing from Babson College and a B.A. in English from the University of Massachusetts Dartmouth.

Academic Degrees

  • MBA, Babson College
  • BA, University of Massachusetts at North Dartmouth

Academic Interest / Expertise

Marketing management and strategy as well as communications.

Publications

Journal Articles

  • Shankaranarayanan, G., Stoddard, D.B., Gilleran, R., Beitelspacher, L.S., Bravo, S.J. (2021). Experiential Learning of Information Systems in Functional Contexts: The Digital Brand Strategy Project. Communications of the Association of Information Systems (CAIS). Vol: 49. Association of Information Systems.

Conference Proceedings

  • Bravo, S.J. (2018). A Twist on Client-Based Learning Projects: Utilize On-Campus Clients. Issue: Fall 2018, Page: 114-115. Marketing Management Association Fall Educators' Conference Proceedings. link
  • Bravo, S.J., Fiene, S., Hudson, B., Kotz, J., Lindgren, L. (2016). From Practice to the Academy: Why It Happens, Lessons, Tips and Leveraging Professional Experience. Page: 200-201. Marketing Management Association. link
  • Bravo, S.J., Beitelspacher, L.S. (2016). Whole Student, Whole Faculty, Whole Classroom: Managing Anxiety to Maximize the Learning Experience. Page: 108-109. Marketing Management Association. link

Presentations

  • A Twist on Client-Based Learning Projects: Utilize On-Campus Clients Bravo, S. Marketing Management Association Fall Educators' Conference, Kansas City, MO (2018)
  • From Practice to Academy: Why it Happens, Lessons, Tips, and Leveraging Professional Service Bravo, S. Fiene, S. Hudson, B. Kotz, J. Lindgren, L. Marketing Management Association Fall Educators' Conference, Providence, RI (2016)
  • Whole Student, Whole Faculty, Whole Classroom: Managing Anxiety for Students and Faculty to Maximize the Learning Experience Bravo, S. Beitelspacher, L. Marketing Management Association Fall Educators' Conference, Providence, RI (2016)
More

Department & College Wide Services

  • Martin Luther King Day Event Committee (Fall 2019 - Present)
  • Teaching Innovation Fund Committee (Fall 2019 - Spring 2022)
  • Coache Survey - results and analysis (Fall 2019)
  • UG Electives Committee for Marketing Division (Fall 2019 - Fall 2019)
  • Community Dinner with Prospective Students and Parents (Spring 2019)
  • Launch Babson Classroom Simulation (Spring 2019)
  • Senior Awards Ceremony - Select and present Canfield Award (Spring 2019)