Executive and entrepreneur with 32 years of marketing experience building goal-driven business-to-business and business-to-consumer marketing and sales functions for fast growth companies, resulting in 5 successful exits (4 acquisitions, 1 IPO). Seven-time marketing leader and four-time sales executive. Demonstrated excellence in all marketing disciplines from product vision, positioning, and strategic planning to scaling teams, budgeting, and campaign execution. Marketing and sales expertise augmented by partnering and product management leadership positions. Entrepreneur founding 3 companies: Plannuh, Sports Loyalty Systems, and Imagination Factory. Adjunct marketing professor at the University of Massachusetts, Lowell and Boston teaching marketing to undergraduate and MBA students. Author of the book The Next CMO: A Guide to Operational Marketing Excellence (first and second editions) with over 40,000 copies in circulation. BBA earned from the Isenberg School of Management, University of Massachusetts, Amherst and MBA from the University of Massachusetts, Lowell.
