Curriculum
The Marketing curriculum consists of required cross-functional core courses and elective courses. The electives are listed below. The department also offers Marketing Concentrations to interested students.
Graduate Marketing Concentration Road Map
To help graduate students prepare for careers in marketing, the Marketing Division offers a concentration in General Marketing. To complete a marketing concentration, students will need to complete 9-credits in courses in addition to the core Marketing courses in the Two-Year, One-Year, Evening or Blended Learning MBA program. For 3 of the 9 credits, students are required to choose from either Marketing Research, Marketing Analytics, Consumer Behavior, or Innovation and Experimentation. The remaining 6 credits can be used on any of the available marketing electives. The 9 credits do not have to be completed in any particular order.
To help guide students in choosing their electives, we have provided course bundles (see below) in specific marketing areas. These courses have been grouped together in order to offer more depth and knowledge in specific marketing functions.
* You must choose at least one course from the items marked with an
asterisk.
Strategy, Research, and Value Creation
Research & Analytics
MKT7505 Strategic Market Planning
MKT7506 Marketing Analytics*
MKT7510 Marketing Research & Analysis*
MKT7550 Consumer Behavior*
Policy & Strategy
MKT7505 Strategic Market Planning
MKT7510 Marketing Research & Analysis*
MKT7540 Retailing Strategy
MKT7555 Marketing High-Tech Products
MKT7560 Global Marketing Strategy
MBA7541 Building & Leading a Conscious Business
MBA7570 Science, Technology, and the Enterprise
Pricing & Product Management
MKT7505 Strategic Market Planning
MKT7510 Marketing Research & Analysis*
MKT7537 Product Management
MKT7550 Consumer Behavior*
MKT7555 Marketing High-Tech Products
MBA7570 Science, Technology, and the Enterprise
MKT9502 Pricing in the Information Industries
Value Communication
Digital & Marketing Communication
MKT7500 Marketing Communications Strategy
MKT7505 Strategic Market Planning
MKT7506 Marketing Analytics*
MKT7510 Marketing Research & Analysis*
MKT7542 Digital Marketing
MKT7550 Consumer Behavior*
Brand Management
MKT7500 Marketing Communications Strategy
MKT7505 Strategic Market Planning
MKT7506 Marketing Analytics*
MKT7510 Marketing Research & Analysis*
MKT7550 Consumer Behavior
MKT7572 Brand Management
Value Delivery
Sales
MKT7505 Strategic Market Planning
MKT7510 Marketing Research & Analysis*
MKT7542 Digital Marketing
MKT7550 Consumer Behavior*
MKT7571 Building & Leading Effective Salesforce
MKT9565 Designing and Managing Channels
MBA9502 Selling Ideas, Products, and Services to Executives
Retailing
MKT7505 Strategic Market Planning
MKT7506 Marketing Analytics*
MKT7510 Marketing Research & Analysis*
MKT7540 Retailing Strategy
MKT7550 Consumer Behavior*
Undergraduate Marketing Concentration Road Map
* Required/Should be taken Fall or Spring Senior year as it is
a Marketing Capstone course and not appropriate for Juniors.
** Choose one of these two courses/These courses must be taken
Junior or Senior years.
Create
Research & Analytics
MKT4505 Marketing Mgmt.*
MKT3510 Marketing Research**
MKT4506 Marketing Analytics**
MKT3550 Consumer Behavior
MKT4510 Services Marketing
Policy & Strategy
MKT4505 Marketing Mgmt.*
MKT3510 Marketing Research**
MKT3525 Marketing Law, Ethics, and Social Responsibility
MKT4560 Global Marketing Management
EPS3580 Marketing for Entrepreneurs
Product Management
MKT4505 Marketing Mgmt.*
MKT3510 Marketing Research**
MKT3560 Developing and Marketing New Products
MKT3550 Consumer Behavior
Deliver
Sales
MKT4505 Marketing Mgmt.*
MKT3510 Marketing Research**
MKT4506 Marketing Analytics**
MKT3574 Managing the Sales Process
MKT4520 Sales in Action
Retailing
MKT4505 Marketing Mgmt.*
MKT3510 Marketing Research**
MKT4506 Marketing Analytics**
MKT3540 Retailing Management
MKT3550 Consumer Behavior
MKT4510 Services Marketing
Communicate
Digital & Marketing Communication
MKT4505 Marketing Mgmt.*
MKT3510 Marketing Research**
MKT4506 Marketing Analytics**
MKT3500 Marketing Communications
MKT3515 Digital Marketing
MKT3550 Consumer Behavior
MKT4510 Services Marketing
Brand Management
MKT4505 Marketing Mgmt.*
MKT3510 Marketing Research**
MKT4506 Marketing Analytics**
MKT4515 Brand Management
MKT3550 Consumer Behavior
MKT3575 Sports Marketing
