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Research and Publications

2019

Peterson, Robert A., Victoria L. Crittenden, and Gerald Albaum (forthcoming). “Self-Efficacy Beliefs and Direct Selling Sales Performance,” International Journal of Applied Decision Sciences.

Crittenden, Victoria L. and Anirudh Dhebar (forthcoming). “A Tribute to Abdul Ali (1957-2018),” Journal of Macromarketing.

Peterson, Robert A. and Victoria L. Crittenden (forthcoming). “Exploring Customer Orientation as a Marketing Strategy of Mexican-American Entrepreneurs,” Journal of Business Research. Available at https://doi.org/10.1016/j.jbusres.2018.12.059

Crittenden, Victoria L. and Robert A. Peterson (2019). “Keeping the Marketing Curriculum Current in an Era of Digital Disruption,” Journal of Marketing Education, 41(2), 75-76.

Hallock, William, Anne Roggeveen, and Victoria Crittenden (2019). “Firm-Level Perspectives on Social Media Engagement: An Exploratory Study,” Qualitative Market Research: An International Journal, 22(2), 217-226.

Peterson, Robert A., Victoria L. Crittenden, and Gerald Albaum (2019). “On the Economic and Social Benefits of Direct Selling,” Business Horizons, 62(3), 373-382.

Crittenden, Victoria L., William F. Crittenden, and Haya Ajjan (2019). “Empowering Women Micro-Entrepreneurs in Emerging Economies: The Role of Information Communications Technology,” Journal of Business Research, 98, 191-203.

Crittenden, Andrew B., Victoria L. Crittenden, and William F. Crittenden (2019). “The Digitalization Triumvirate: How Incumbents Survive,” Business Horizons, 62(2), 259-266.

Crittenden, Victoria L. and Robert A. Peterson (2019). “Digital Disruption: The Transdisciplinary Future of Marketing Education,” Journal of Marketing Education, 41(1), 3-4.

Roy, S., Guha, A., Biswas, A., Grewal, D. (in press). Celebrity endorsements in emerging markets: Align endorsers with brands represented or with consumers targeted? Journal of International Business Studies.

Mende, M., Scott, M.L., Doorn, J.V., Shank, I., Grewal, D. (in press). Service Robots Rising: How Humanoid Robots Influence Service Experiences and Food Consumption. Journal of Marketing Research.

Ordenes, F.V., Grewal, D., Ludwig, S., Ruyter, K.D., Mahr, D., Wetzels, M. (2019). Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages. Journal of Consumer Research.

Herhausen, D., Ludwig, S., Grewal, D., Wulf, J., Schoegel , M. (2019). Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities. Journal of Marketing.

Hanna, R.C., Lemon, K., Smith, G. (2019). Is transparency a good thing? How online price transparency and variability can benefit firms and influence consumer decision making. Business Horizons. Vol: 62, Issue: 2 (March-April 2019), Page: 227-236. Elsevier

Blanch-Hartigan, Danielle, Jennifer Yule, Krista Hill Cummings, Victoria Smith, and Marianne Schmid Mast. "The Academic-Industry Divide in Health Communication: A Call for Increased Partnership." Patient Education and Counseling (2019).

Matsuno, K., Kohlbacher, F. (in press). Proactive Marketing Response to Population Aging: The Roles of Capabilities and Commitment of Firms. Journal of Business Research

Matsuno, K., Kohlbacher, F. (2019). Firms’ (Non)responses: The Role of Ambivalence in the Case of Population Aging in Japan. Long Range Planning. Vol: 52, Issue: 1, Page: 236-254.

Onyemah, Vincent and Martha Rivera-Pesquera (2019), "Cognitive Ambidexterity: Successful Selling by Women Entrepreneurs", Crittenden, V. (Ed.) Go-to-Market Strategies for Women Entrepreneurs, Emerald Publishing Limited, pp. 75-83.

Onyemah, Vincent (2019), “What Doesn’t Kill You Makes You More Committed: The Importance of Supervisory Support When Salespeople Face Organizational Hardship,” Journal of the International Studies of Management & Organization, 49(1), 7-22.

Singh, J., Flaherty, K., Sohi, R.S., Deeter-Schmelz, D., Habel, J., Le Meunier-FitzHugh, K., Malshe, A., Mullins, R., Onyemah, V. (2019), “Sales Profession and Professionals in the Age of Digitization and Artificial Technologies: Concepts, Priorities, and Questions,” Journal of Personal Selling & Sales Management, 39(1), 2-22.

Cacho Elizondo, Silvia and Vincent Onyemah (2019), Mexico: building a country brand. Babson and IPADE Business School case collection. Singh, J., Flaherty, K., Sohi, R.S., Deeter-Schmelz, D., Habel, J., Le Meunier-FitzHugh, K., Malshe, A., Mullins, R., Onyemah, V. (in press). “Sales Profession and Professionals in the Age of Digitization and Artificial Technologies: Concepts, Priorities, and Questions.” Journal of Personal Selling & Sales Management.

Roggeveen, Anne L. and Raj Sethuraman (2019), “From Manuscript Submission to Article Publication: Shedding Light on the Review Process in JR,” Journal of Retailing, 95 (March).

Roggeveen, Anne L. and Lauren Beitelspacher (forthcoming), “Understanding and Implementing CRM Initiatives in International Markets”, International Marketing Review.

Farace, Stefania, Anne L. Roggeveen, Francisco Villarroel, Dhruv Grewal, Ko De Ruyter, and Martin Wetzel (forthcoming), “Patterns in Motion: How Visual Patterns in Ads Affect Product Evaluations” Journal of Advertising.

Schweiger, Elisa, Dhruv Grewal, Anne L. Roggeveen, and Lauren Beitelspacher (forthcoming), “Managing the Luxury Shopping Experience in a Multi-channel World” in Luxury Research Handbook, Eds. Felicitas Morhart and Keith Wilcox.

Martínez-López, Francisco J., Juan Carlos Gázquez-Abad and Anne Roggeveen (2019) “Preface” in Advances in National Brand and Private Label Marketing, Eds. Francisco J. Martínez-López , Juan Carlos Gázquez-Abad, Anne Roggeveen, Springer Publishing, v-vi.

Schweiger, Elisa B., Anne L. Roggeveen, Dhruv Grewal, and Nancy M. Puccinelli (2019) “How In-Store Retail and Service Atmosphere Create Customer Engagement” in Handbook of Research on Customer Engagement, Eds., Linda Desiree Hollebeek and David E. Sprott, Elgar Publishing.

Sarantopoulos, P., Theotokis, A., Pramatari, K., Roggeveen, A.L. (2019). The Impact of a Complement-Based Assortment Organization on Purchases. Journal of Marketing Research.

2018

Grewal, D., Ahlbom, C., Beitelspacher, L.S., Noble, S.M., Nordfalt, J. (2018). In-Store Mobile Phone Use and Customer Shopping Behavior: Evidence from the Field. Journal of Marketing. Vol: 82, Issue: 4, Page: 102-126.

Beitelspacher, L.S., Baker, T.L., Rapp, A., Grewal, D. (2018). Understanding the long-term implications of retailer returns in business-to-business relationships. Journal of the Academy of Marketing Science. Vol: 46, Issue: 2, Page: 252-272.

Beitelspacher, L.S., Rodgers, V.L. (2018). Integrating Corporate Social Responsibility Awareness into a Retail Management Course. Journal of Marketing Education. Vol: 40, Issue: 1, Page: 66-76.

Roggeveen, A.L., Beitelspacher, L.S. (2018). Educating the Retailers of Tomorrow: An Overview of Journal of Marketing Education Special Issue on Retailing. Journal of Marketing Education.

Simmons, J.M., Crittenden, V.L., Schlegelmilch, B. (2018). The Global Reporting Initiative: Do Application Levels Matter? Social Responsibility Journal.

Yule, J., Hill, K.M., Yule, S. (2018). Development and evaluation of a patient-centered measurement tool for surgeons’ non-technical skills. British Journal of Surgery. Vol: 105, Issue: 7, Page: 876-884. John Wiley & Sons Ltd.

Dhebar, A. (2018). E=S(AI2ED), the Formula of Enterprise. Industrial Management. Vol: 60, Issue: 6 (November-December 2018), Page: 25-30. Institute of Industrial & Systems Engineers.

Dhebar, A. (2018). Pushing to New Production Frontiers. Industrial Management. Vol: 60, Issue: 2 (March/April 2018), Page: 16-20. Institute of Industrial & Systems Engineers.

Guha, A., Biswas, A., Grewal, D., Bhowmick, S., Nordfalt, J. (2018). An Empirical Analysis of the Joint Effects of Shoppers' Goals and Attribute Display on Shoppers' Evaluations. Journal of Marketing. Vol: 82, Issue: 3, Page: 142-156.

Schroll, R., Schnurr, B., Grewal, D. (2018). Humanizing Products with Handwritten Typefaces. Journal of Consumer Research. Vol: 45, Issue: 3, Page: 648-672.

Grewal, D., Puccinelli, N., Monroe, K.B. (2018). Meta-analysis: integrating accumulated knowledge. Vol: 46, Issue: 1, Page: 9-30. Journal of the Academy of Marketing Science.

Guha, A., Biswas, A., Grewal, D., Verma, S., Banerjee, S., Nordfalt, J. (2018). Reframing the Discount as a Comparison Against the Sale Price: Does It Make the Discount More Attractive?. Journal of Marketing Research. Vol: 55, Issue: 3, Page: 339-351.

Ailawadi, K.L., Ma, Y., Grewal, D. (2018). The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases. Journal of Marketing Research. Vol: 55, Issue: 2, Page: 193-207.

Aguirre, E., Mahr, D., de Ruyter, Ko, Grewal, D., Pelser, J., Wetzels, M. (2018). The Effect of Review Writing on Learning Engagement in Channel Partner Relationship Management. Journal of Marketing. Vol: 82, Issue: 2, Page: 64-84.

Motyka, S., Grewal, D., Aguirre, E., Mahr, D., de Ruyter, Ko, ., Wetzels, M. (2018). The emotional review-reward effect: how do reviews increase impulsivity?. Vol: 46, Issue: 6, Page: 1032-1051. Journal of the Academy of Marketing Science.

Dominique Rouziès and Vincent Onyemah (2018), “Sales Force Compensation: Trends and Research Opportunities”, Foundations and Trends in Marketing, 11(3), 141–212.

Onyemah, V., Rouzies, D., Iacobucci, D. (2018). Impact of Religiosity and Culture on Salesperson Job Satisfaction and Performance. Vol: 18, Issue: 2, Page: 191-219. International Journal of Cross Cultural Management

Roggeveen, Anne L. and Dhruv Grewal (2018), “In-Store Marketing: Existing and Emerging Elements,” in Handbook of Research on Retailing, Eds., Katrijn Gielens and Els Gijsbrechts, Elgar Publishing, 237-250.

Roggeveen, Anne L. and Raj Sethuraman (2018), “Editorial: Current Articles and Future Initiatives,” Journal of Retailing, 94 (December).

Roggeveen, Anne L. and Raj Sethuraman (2018), “Gratitude, Homage, and Reflections from the Co-editors,” Journal of Retailing, 94 (September), iv–v.

Roggeveen, Anne L. and Raj Sethuraman (2018), “Reflections from the Co-editors,” Journal of Retailing, 94 (June).

Roggeveen, Anne L. and Raj Sethuraman (2018), “Understanding the JR Heritage, Publishing in JR, and the Evolving Retail Field,” Journal of Retailing, 94 (March), 1-4.

Freeman, R.E., Phillips, R., Sisodia, R.S. (2018). Tensions in Stakeholder Theory. Business & Society.

2017

Ali, A., Mancha, R., Pachamanova, D.A. (2017). Correcting Analytics Maturity Mypopia. Business Horizons.

Archer-Brown, C., Kampani, J., Marder, B., Bal, A., Kietzmann, J. (2017). Conditions in Prerelease Movie Trailers for Stimulating Positive Word of Mouth. Journal of Advertising Research.

Crittenden, A., Crittenden, V.L., Crittenden, W. (2017). Industry Transformation via Channel Disruption. Journal of Marketing Channels.

Hill, K.M., Blanch-Hartigan, D. (2017). Gender and Apologies in Clinical Interactions. Patient Education and Counseling.

Dhebar, A. (2017). Skimp on Maintenance Today; Pay the Piper Tomorrow. Industrial Management.

Isenberg, D., Onyemah, V. (2017). Midsize Cities are Entrepreneurships Real Test. Harvard Business Review.

Ottley, G., Hanna, R. (2017). Do Consumers Know Enough to Assess the True Value of Art? A Study of Beliefs and Attitudes Toward the NEA. Journal of Public Affairs.

Grewal, D., Roggeveen A.L., Sisodia, R.S., Nordfait, J. (2017). Enhancing Customer Engagement Through Consciousness. Journal of Retailing.