Research and Publications


Ali, A., Mancha, R., Pachamanova, D.A. (2017). Correcting Analytics Maturity Mypopia. Business Horizons.

Archer-Brown, C., Kampani, J., Marder, B., Bal, A., Kietzmann, J. (2017). Conditions in Prerelease Movie Trailers for Stimulating Positive Word of Mouth. Journal of Advertising Research.

Crittenden, A., Crittenden, V.L., Crittenden, W. (2017). Industry Transformation via Channel Disruption. Journal of Marketing Channels

Hill, K.M., Blanch-Hartigan, D. (2017). Gender and Apologies in Clinical Interactions.  Patient Education and Counseling.

Dhebar, A. (2017). Skimp on Maintenance Today; Pay the Piper Tomorrow. Industrial Management.

Isenberg, D., Onyemah, V. (2017). Midsize Cities are Entrepreneurships Real Test.  Harvard Business Review.

Ottley, G., Hanna, R. (2017). Do Consumers Know Enough to Assess the True Value of Art?  A Study of Beliefs and Attitudes Toward the NEA.  Journal of Public Affairs.

Grewal, D., Roggeveen A.L., Sisodia, R.S., Nordfait, J. (2017). Enhancing Customer Engagement Through Consciousness. Journal of Retailing.


Ali, Abdul and Matsuno, Ken, (2016). “Mediating Roles of Capabilities between R&D-Marketing Integration and Business Performance,” Journal of Asian Business Studies.

Archer-Brown, Chris, Julie Kampani, Ben Marder, Anjali Bal, and Jan Keitzman. “Trailer Science: an Exploratory Study into the Role of Movie Trailers in Generating Word Of Mouth”. Journal of Advertising Research. (conditional acceptance)

Bal, Anjali, Kelly Weidner, Chris Leeds, and Brian Raaka (2016). "Getting Real About Suicide Prevention in the Classroom and Beyond: Social Marketing Communications for at Risk Individuals." Journal of Marketing Education. (forthcoming)

Weidner, Kelly, Anjali Bal, Samantha Rains, and Chris Leeds (2016). “Tattooing and Brand Sponsorship: How Far is Too Far?” Journal of Product and Brand Management. (Forthcoming)

Bigi, Alessandro, Emily Treen, and Anjali Bal (2016). “Following or Shaping? Do Political Brands Serve or Create Voters?” Journal of Product and Brand Management. (forthcoming)

Freybote, Julia, Lauren Simon, Lauren Skinner Beitelspacher, (forthcoming). “Understanding the Contribution of Curb Appeal to Retail Real Estate Values,” Journal of Property Research.

Crittenden, Andrew B., Victoria L. Crittenden, and William F. Crittenden (forthcoming). “Know Your Business’s Value – Before you Walk Away,” Industrial Management.

Ross, Casey J., William F. Crittenden, and Victoria L. Crittenden (forthcoming). “3D Printing: Big Potential, Little Adoption,” Industrial Management.

Crittenden, Victoria and William F. Crittenden (forthcoming). “Teaching and Learning Disrupted: Isomorphic Change,” Journal of Research in Interactive Marketing.

Beninger, Stefanie, Haya Ajjan, Rania Mostafa, and Victoria L. Crittenden (2016).  “A Road to Empowerment: Social Media use by Women Entrepreneurs in Egypt,” International Journal of Entrepreneurship and Small Business, 27(2/3), pp. 308-332.

Roggeveen, Anne L., Jens Nordfält and Dhruv Grewal (2016), “Do Digital Displays Enhance Sales? Role of Retail Format and Message Content, Journal of Retailing, 92 (March), 122-131. 

Compeau, Larry D., Kent B. Monroe, Dhruv Grewal and Kristy Reynolds (2016), “Expressing and Defining Self and Relationships through Everyday Shopping Experiences,” Journal of Business Research, 69 (March), 1035-1042. (Invited and reviewed).

Grewal, Dhruv, Yakov Bart, Martin Spann and Peter Pal Zubcsek (2016), “Mobile Advertising: A Framework and Research Agenda,” Journal of Interactive Marketing, (conditional acceptance). 

Motyka, Scott, Rajneesh Suri, Dhruv Grewal and Chiranjeev Kohli  (forthcoming 2016), “Disfluent vs. Fluent Price Offers: Paradoxical Role of Processing Disfluency,” Journal of the Academy of Marketing Science.

Zhu, Zhen and Ken Matsuno, “Entrepreneurial Proclivity: Its Environmental Conditions and Growth Consequences” Journal of Strategic Marketing, Vol. 24, (1), pp. 20-33. 2016.

Ken Matsuno, “The Effects of Environmental Uncertainty and Entrepreneurial Proclivity on Market Orientation Process and Growth Momentum” Kindai Management Review, Vol. 3, pp. 36-48. 2015.

Isenberg, Daniel and Vincent Onyemah (forthcoming), “Fostering Scale Up Ecosystems for Regional Economic Growth,” Innovations (MIT)

Onyemah, Vincent and Simon O. Akpa (2016), “Open Air Markets: Uniquenesses about African Marketing Channels,” International Marketing Review, Vol. 33 (1), 112-136.

Alexander, Andrew, Christoph Teller, and Anne L. Roggeveen (2016), “The Boundary Spanning of Managers within Service Delivery Networks,” Journal of Business Research

Roggeveen, Anne L. and Dhruv Grewal (2016), “Engaging Customers: The Wheel of Social Media Engagement,” Journal of Consumer Marketing, 33 (March). 

Grewal, Dhruv, Anne L. Roggeveen, Rodney C. Runyan, Jens Nordfält, and Maria Elena Vazquez Lira (2016), “Retailing in Today’s World: Multiple Channels and Other Strategic Decisions Affecting Firm Performance,” Journal of Retailing and Consumer Services

Aguirre, Elizabeth, Anne L. Roggeveen, Dhruv Grewal and Martin Wetzels (2016), “The Personalization-Privacy Paradox: Implications for New Media,” Journal of Consumer Marketing, 33 (March). 

Grewal, Dhruv, Anne L. Roggeveen, and Jens Nordfält (2016), “Roles of Retailer Tactics and Customer-Specific Factors in Shopper Marketing: Substantive, Methodological, and Conceptual Issues” Journal of Business Research, 69 (March), 1009-1013. 

González, Eva M., Eduardo Esteva Armida, Anne L. Roggeveen, and Dhruv Grewal (2016), “Amount off versus percentage off: When does it matter?” Journal of Business Research, 69 (March), 1022-1027. 

Lindström, Annika, Hanna Berg, Jens Nordfält, Anne L. Roggeveen, and Dhruv Grewal (2016), “Does the Presence of a Mannequin Head Change Shopping Behavior?” Journal of Business Research, 69 (February), 517-524.



Mullins, Ryan, Daniel Bachrach, Adam Rapp, Dhruv Grewal, and Lauren Skinner Beitelspacher (2015), “You Don’t Always Get What You Want, and You Don’t Always Want What You Get: An Examination of Control–Desire for Control Congruence in Transactional Relationships,” Journal of Applied Psychology, 100 (July), 1073-1088.

Rapp, Adam, Thomas L. Baker, Daniel G. Bachrach, Jessica Ogilvie, and Lauren Skinner Beitelspacher (2015), "Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance,"Journal of Retailing, 91 (2), 358-369.

Crittenden, Victoria L., and  Lauren Skinner Beitelspacher (2015), "Creating a Culture of Confidence: An interview with Sheryl Adkins-Greene, CMO of Marketing Mary Kay Inc," Business Horizons, 58, 371-376.

Crittenden, Victoria L., William F. Crittenden, Kimberly A. Eddleston, Franz W. Kellermanns, and Steven W. Floyd (2015). “Family Business: When you can’t choose your Partners,” Industrial Management, September/October, pp. 12-17. 

Crittenden, Victoria L. and William F. Crittenden (2015). “Digital and Social Media Marketing in Business Education: Implications for Student Engagement,” Journal of Marketing Education, 37(3), pp. 131-132. 

Crittenden, William F., Victoria L. Crittenden, and Allison Pierpont (2015). “Trade Secrets: Managerial Guidance for Competitive Advantage,” Business Horizons, 58, pp. 607-613. 

Crittenden, Victoria L. and William F. Crittenden (2015). “Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum,” Journal of Marketing Education, 37(2), pp. 71-75. 

Crittenden, Victoria L. (2015). “Sexism and Gendered Marketing: Exploring Critical Issues in the Marketing Classroom,” in Evolving Entrepreneurial Education:  Innovation in the Babson Classroom, Eds., Victoria L. Crittenden, Kathy Esper, Nathanial Karst, and Rosa Slegers, Emerald Group Publishing, pp. 411-424. 

Crittenden, Victoria L. (2015). “Consistently Diverse,” Business & Management Research Focus, Emerald Group Publishing, pp. 55-57. 

Crittenden, Victoria L. and Gerald Albaum (2015). “The Misplaced Controversy about Internal Consumption: Not just a Direct Selling Phenomenon,” Business Horizons, 58(4), pp. 421-429. 

Crittenden, Victoria L. and Carolyn Hotchkiss (2015).  “Academic Scholarship:  A Stakeholder Analysis,” in Evolving Entrepreneurial Education:  Innovation in the Babson Classroom, Eds., Victoria L. Crittenden, Kathy Esper, Nathanial Karst, and Rosa Slegers, Emerald Group Publishing, pp. 3-14. 

Giglio, Joseph, William F. Crittenden, and Victoria L. Crittenden (2015). “Procurement Strategy: Iron Fist or Velvet Glove?” Industrial Management, January/February, pp. 16-21.

Puccinelli, Nancy, Keith L. Wilcox and Dhruv Grewal (2015), “Consumers’ Response to Commercials: When the Energy Level in the Commercial Conflicts with the Media Context,” Journal of Marketing, 79 (March), 1-18. (Lead Article).

Pelser, Pelser, Ko de Ruyter, Martin Wetzels, Dhruv Grewal, David Cox and Jacqueline van Beuningen (2015), “B2B channel partner programs: Disentangling gratitude and indebtedness,” Journal of Retailing, 91 (December), 660-678.

Aguirre, Elizabeth M., Dominik Mahr, Dhruv Grewal, Ko de Ruyter and Martin Wetzels (2015), “Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness,” Journal of Retailing, 91 (1), 34-49.

Hanna, Richard C., Scott D. Swain, and Jason Smith  (2015), Email Marketing in a Digital World: The Basics & Beyond,Business Expert Press: New York, NY, ISBN: 978-1-6064999-2-4

Bailey, Jennifer and Richard C. Hanna (2015). “Quickfire! Entrepreneurial thought in action: increasing engagement and overcoming anxiety of complex problems,” in Evolving Entrepreneurial Education:  Innovation in the Babson Classroom, Eds., Victoria L. Crittenden, Kathy Esper, Nathanial Karst, and Rosa Slegers, Emerald Group Publishing.

Hanna, Richard C. and Charles Winrich (2015). “What’s so wrong with student subjects? A brief guide to the ins and outs of using student subjects in research” in Evolving Entrepreneurial Education:  Innovation in the Babson Classroom, Eds., Victoria L. Crittenden, Kathy Esper, Nathanial Karst, and Rosa Slegers, Emerald Group Publishing.

Iacobucci, Dawn and Vincent Onyemah (2015), “JBBM at 21: Variety of Theories, Methods, and Countries While Giving Further Voice to Emerging Markets Within Africa,” Journal of Business to Business Marketing. 22: 1-2, 73-85.

Onyemah, Vincent and Martha Rivera Pesquera (2015), “Cognitive Ambidexterity in Entrepreneurial Leadership: a Four Country Exploratory Study of Women Entrepreneurs’ Early Customer Acquisition Strategies,” Organizations and Markets in Emerging Economies, Vol. 6, No. 1(11), 10-28.

Roggeveen, Anne L., Dhruv Grewal, Claudia Townsend, and Ram Krishnan (2015), “The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services,” Journal of Marketing, 79 (November), 34-49.