Visit the Babson Together website for information about our spring return to campus plan.

Entrepreneurial Mindshift

Being entrepreneurial is a way of thinking and acting that combines the ability to find or create new opportunities with the courage to act on them. This course helps students shift their exisiting mindset to a more entrepreneurial one so that they are better able to navigate uncertainty and ambiguity while also embracing opportunities that arise under such conditions. A mindshift requires practice, so this course encourages action, learning, and building in order to begin developing the courage to act on entrepreneurial opportunities in the future.   

Learning Objectives

  • Differentiate between entrepreneurial and managerial thinking
  • Explore Babson's signature Entrepreneurial Thought & Action® methodology
  • Practice shaping ideas into bold opportunities
  • Develop the confidence and courage to act outside your comfort zone

Who Should Attend

This course is designed for master's and bachelor degree students from all disciplines who want to develop an entrepreneurial mindset, and learn how to create and identify new business opportunities. 

Upon completion of the program, students will receive a certificate of participation from the Babson Academy. 


This interactive online course includes live webinars, independent exercises, simulations and videos. 


Course consists of two, live 90-minute sessions 9 a.m. –10:30 a.m. (EST), and 4 hours per week of independent assigned work through Babson's Canvas platform. 

January 18: 1st Webex Session, 9 a.m.–10:30 a.m. EST, Students watch program overview video in advance
January 18–22: Simulation Play, Video Views, Readings, Independent exercises and Discussion Boards
January 22: 2nd Webex Session, 9 a.m–10:30 a.m. EST


This program is led by Heidi Neck , PhD, the Jeffery A. Timmons Professor of Entrepreneurial Studies and the Babson Academy Academic Director. An award winning educator and author, her textbook, Entrepreneurship: The Practice Mindset (2nd edition, 2020) was awarded the Breakthrough Book of 2017 by Sage Publishing and the 2018 Most Promising New Textbook Award by the Textbook & Academic Authors Association (TAA). Her latest book, The IDEATE Method, provides a proven road map to help students generate new ideas. Additionally, she has published 45+ book chapters, research monographs, and peer-reviewed articles. 


  • Currently enrolled in a program of study at a university
  • Access to high-speed internet and a laptop
  • Ability to converse in English


Registration deadline for course: January 11, 2021*

*Unless program reaches capacity before this date.

How to Generate Ideas That Work