Babson College will be open this fall. Details available in Babson Together, our return to campus plan

Entrepreneurial Mindshift

Being entrepreneurial is a way of thinking and acting that combines the ability to find or create new opportunities with the courage to act on them. This course helps students shift their exisiting mindset to a more entrepreneurial one so that they are better able to navigate uncertainty and ambiguity while also embracing opportunities that arise under such conditions. A mindshift requires practice, so this course encourages action, learning, and building in order to begin developing the courage to act on entrepreneurial opportunities in the future.   

Learning Objectives

  • Differentiate between entrepreneurial and managerial thinking
  • Explore Babson's signature Entrepreneurial Thought & Action® methodology
  • Practice the IDEATE method to help better create and shape ideas into bold opportunities
  • Develop the confidence and courage to act outside your comfort zone

Who Should Attend

This course is designed for master's and bachelor degree students from all disciplines who want to develop an entrepreneurial mindset, and learn how to create and identify new business opportunities. 

Upon completion of the program, students will receive a certificate of participation from the Babson Academy. 


This interactive online course includes live webinars, independent exercises, simulations and videos. 


Course consists of two, live 60-minute sessions 9 a.m. –10 a.m. (EDT), and 4 hours per week of independent assigned work through Babson's Canvas platform. 

July 13: 1st Webex Session, 9 a.m.–10 a.m. EDT, Students watch program overview video in advance
July 13–19: Simulation Play, Video Views, Readings and Discussion Boards
July 20: 2nd Webex Session, 9 a.m–10 a.m. EDT
July 20–24: IDEATE Method, Independent Exercises and Discussion Boards
July 24: Wrap up video 


This program is led by Heidi Neck, PhD, the Jeffery A. Timmons Professor of Entrepreneurial Studies and the Babson Academy Academic Director. An award winning educator and author, her textbook, Entrepreneurship: The Practice Mindset (2nd edition, 2020) was awarded the Breakthrough Book of 2017 by Sage Publishing and the 2018 Most Promising New Textbook Award by the Textbook & Academic Authors Association (TAA). Her latest book, The IDEATE Method, provides a proven road map to help students generate new ideas. Additionally, she has published 45+ book chapters, research monographs, and peer-reviewed articles. 


  • Currently enrolled in a program of study at a university
  • Access to high-speed internet
  • Ability to converse in English


Registration deadline for course: July 6, 2020

How to Generate Ideas That Work