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Babson WIN Lab Venture Accelerator

The Women Innovating Now (WIN) Lab Venture Accelerator

Created by the Center for Women’s Entrepreneurial Leadership (CWEL) at Babson College, the Women Innovating Now (WIN) Lab® provides women entrepreneurs with an inspiring community and a rigorous, experiential process that catalyzes innovative thinking and enables them to successfully scale their businesses.

New COVID-19 Webinar Series for Founders

CWEL and the WIN Lab have launched a new webinar series to address specific concerns and challenges faced by founders in the midst of the COVID-19 crisis. Join us for these virtual sessions by registering through the links below.

Learn more about additional content and virtual programs by signing up for our CWEL newsletter here

Headshot - WIN Webinar - Maddy AufseeserMay 20: Product Market Fit Research – Golden Data Treasures Abound

Conducting Product Market Fit Interviews can seem a bit daunting, yet they can be much like the goose that laid the golden egg. In this session with Madeline K. Aufseeser, learn how properly constructed product market fit research can lay the seeds for so much more, including; earned-PR, Brand Building, Marketing and even overcoming sales objections.

Madeline K. Aufseeser (Maddy) is a prominent 30-year veteran in the Fintech and Payments Industry and a C-level executive with start-up and Fortune 500 experience including tenure at Aite Group, FIS, First Data (now a FISERV company), Wells Fargo and MasterCard. She has a proven track-record identifying, launching and marketing new companies, businesses, and products. Maddy is a recognized thought leader, volunteer mentor, published author, speaker and press resource, having received multiple industry honors including being named by Payment Source as one of 2018 25 Most Influential Women in Payments and BankInnovation 2016 Innovators to Watch: 44 Executives Shaping the Future of Banking

Time: 3:00 - 4:00 PM EST 

Headshot - WIN Webinar - Robin HaynesMay 27: Goal Setting and Resiliency: Identifying and Overcoming Challenges to Achieve Success

Although life presents challenges, it is up to you to use those challenges as stepping stones to get you to your desired destination. In this session, Robin Haynes will help you understand the importance of goal setting, how to define your goals, and how to pinpoint challenges and identify what steps are needed to overcome those challenges. 

Robin Haynes, Financial Strategist

Time: 3:00 - 4:00 PM EST 

Immigration and Legal Dos and Don'ts for Entrepreneurs
Presented by: Brazen Legal and Bennett Law Center

Babson’s Center for Women’s Entrepreneurial Leadership (CWEL) was joined by three legal experts from Bennett Law Center and Brazen Legal to address specific legal and immigration challenges arising amidst the Covid-19 pandemic.

Personal Leadership and Mental Fortitude
Presented by Suzanne Jewell, Mindful Mornings Miami Podcast Host

Suzanne Jewell, Mindful Mornings Miami podcast host, joined Babson’s Center for Women’s Entrepreneurial Leadership to share best practices on managing a work/school/life balance, while discussing self-care and mental fortitude, techniques for mindfulness, and how to be resilient in such uncertain and trying times.


The Women Innovating Now (WIN) Lab Program

Now in its seventh year, WIN Lab® has been designated as one of the top two specialty programs for Excellence in Entrepreneurship Education by the United States Association for Small Business and Entrepreneurship®; earned BostInno’s designation as one of Boston’s “50 on Fire” innovators and visionaries, and was honored by the prestigious Rosoff Awards for diversity. In 2017, it was also listed as a main contributor to Babson College's ranking as the No. 1 school for women entrepreneurs who want to change the world by College Magazine.

WIN Lab is a different kind of venture accelerator, one that broadens the possibilities for women entrepreneurs capable of making a dynamic economic impact. Throughout the five-month experience, “WINners”—iterate their ideas, design and test prototypes, and grow their ventures. They also get:

  • 5 months of business curriculum, including Babson faculty and world-renowned pedagogy
  • One-on-one coaching for the duration of the program
  • Access to experts in a variety of industries and subject matter
  • To participate in well-attended public events to showcase your company
  • Milestones to hold you accountable to your goals
  • A cohort of women entrepreneurs who are experiencing the entrepreneurial journey with you

The Lab's Secret Sauce

The WIN Lab recognizes that women build businesses differently. Through innovative programming the Lab invests in the development of its residents, enabling them to test, disrupt, innovate, and grow. Once WINners are ready to scale, the Lab provides the road map, expertise, inspiration, and community needed to successfully scale ventures. 

A community of women who's ambitions are as big as yours
Near Peer Role Models: Women who have been there and done that and have survived to tell you about it
Coaching: Customized expertise to help you think big, be strategic, and execute
Celebration: The Lab is where the unexpected happens. We have fun, lauch and celebrate our successes and failures

 Discover More

The WIN Lab offers events and opportunities for the broader entrepreneurial ecosystem in Boston and Miami. Sign up for our monthly newsletter to stay in touch in whichever WIN Lab city you prefer, in addition to our overarching CWEL newsletter, and learn more about events and contents being created for women entrepreneurial leaders.