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Director

Dhruv Grewal
Toyota Chair Professor of Marketing 
Malloy Hall #213
Babson College
Babson Park, MA 02457
781-239-3902

Co-Director

Anne Roggeveen
Professor of Marketing
Malloy Hall #215
Babson College
Babson Park, MA 02457
781-239-4289

Associate Director

Lauren S. Beitelspacher, PhD
Assistant Professor
Malloy Hall #212
Babson College
Babson Park, MA 02457
781-239-6441