Executive Summary

The executive summary template below is from William Bygrave and Andrew Zacharakis from their book, 
Entrepreneurship, 2nd edition, published by Wiley. 

This template is a suggested format for the B.E.T.A. Challenge submission. Please consult with your faculty sponsor or Antonette Ho if you have any questions. Additional samples are available at the Blank Center.

  • Description of Opportunity
  • Business Concept
  • Industry Overview
  • Target Market
  • Competitive Advantage
  • Business Model and Economics
  • Team and Offering
  • Financial Snapshot

© 2011 Bygrave and Zacharakis