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Executive Summary

The executive summary template below is from William Bygrave and Andrew Zacharakis from their book, Entrepreneurship, 2nd edition, published by Wiley.

This template is a suggested format for the B.E.T.A. Challenge submission. Please consult with your faculty sponsor or the Blank Center team if you have any questions. Additional samples are available at the Blank Center.

  • Description of Opportunity
  • Business Concept
  • Industry Overview
  • Target Market
  • Competitive Advantage
  • Business Model and Economics
  • Team and Offering
  • Financial Snapshot

© 2011 Bygrave and Zacharakis