Small business owners have access to unprecedented amounts of data. Whether from Google Analytics, Salesforce, Tableau, or other software, the amount of data available can be daunting and difficult to apply. What are the key indicators of growth? What should you be looking at to make important decisions?

Join us for a 30 minute presentation with Michael Fetters, Professor in the Accounting and Law Division, and Victoria Sassine, Lecturer in the Accounting and Law Division, where they will discuss how to focus on specific metrics that can impact both short and long-term goals for your small business. Whether through the creation of a metrics dashboard, the use of predictive analytics, or the use of organizational systems, focusing in on your organization's most important data can make a huge impact on growth.

About Michael Fetters

Michael L Fetters, Walter Carpenter Distinguished Professor and Professor of Accounting at Babson College, was Babson College’s first Provost and served as chairperson of the Accounting and Law Division. He was on the faculty team that designed and launched the innovative, integrated entrepreneurial MBA program, and on the design and launch team for the integrated undergraduate program. In addition, he designed and directed the MS in Strategic Cost Accounting Program for Lucent Technologies and designed and is teaching in Babson’s distance learning, blended MBA program. Currently Dr. Fetters is Director on Babson’s National Curriculum Design and Launch team for the Goldman Sachs 10,000 Small Businesses initiative as well as on the Curriculum Design and Launch team for the second version of the international, Goldman Sachs 10,000 Women Program..


He has been selected twice by the graduate students as the Thomas Kennedy Professor of the Year. He has also won the college’s prestigious Walter H. Carpenter Award for Exceptional Contributions to Babson College. Dr. Fetters consults in the areas of entrepreneurship ecosystem development, strategic planning and financial data interpretation, pedagogical design and executive education. Currently his clients include many small businesses in a wide variety of industries from restaurants to healthcare delivery. He has published numerous articles and book chapters as well as presented nationally and internationally on the topics: entrepreneurship ecosystems, financial statement analysis, women in professions, curriculum innovation, technology-enhanced learning, and pedagogical research. The Development of University-Based Entrepreneurship Ecosystems: Global Studies with Rice, Greene & Butler was published in September, 2010. The textbook, Financial Statements: Construction, Analysis and Forecasts, 2e with Halsey & Soybel was published in August, 2015.


Currently, Dr. Fetters serves on several advisory boards for new ventures as well as on the Academic Advisory Board of Shanghai Tech University, School of Entrepreneurship and Management, Shanghai, China. Dr. Fetters holds a Ph.D. in Business and an MBA from the University of Wisconsin-Madison. He received his B.S. from Ohio State University and is a CPA.

About Victoria Sassine

Victoria Sassine, adjunt lecturer, has worked in strategic financial and marketing management positions in a variety of industries, including biotechnology (Biogen), consumer products (Phillip Morris, Kraft Foods) and petrochemical (Royal Dutch Shell Oil). She started her career as an auditor for Touche Ross, LLP. Currently, Victoria is an adjunct lecturer in Entrepreneurship at Babson College. Victoria is the National Faculty Director for Goldman Sachs' 10,000 Small Business@Babson. She has taught Entrepreneurship, Marketing and Finance to hundreds of small business owners throughout the world. Launched in 2008, the Goldman Sachs program serves as a vehicle to job creation by providing access to business education and financial capital for growing entrepreneurial firms.


Victoria serves as a Mutual Fund Trustee numerous investment management firms including Panethon, and AMG Funds for the AMG Funds (NYSE: AMG). As a trustee, she provides oversight for 50 mutual fund products, comprising of $100 Billion of Assets under Management (AUM). She also serves as an advisor for several growing med-tech and CPG enterprises.


Victoria serves on the board of several non-profit organizations, including the Center of Women and Enterprise in Boston, one of the largest regional women's business centers in the United States. Her philanthropic interests focus on entrepreneurship and women economic empowerment.


Victoria has a Masters in Business Administration from the University of Chicago, Booth School of Business and a Bachelors of Science in Business Administration in Accounting. She is a Certified Public Accountant.