Giving Voice To Values: A New Approach to Ethics and Values-Driven Leadership


Few business leaders would argue with the proposition that their companies need employees at all levels who are responsible, ethical, and who adhere to the organization’s values, policies, and mission statement. And yet, the time and resources invested in this outcome are often tightly constrained, and the impact of, and return on, even this minimal investment are often hotly debated. 
“Giving Voice to Values” (GVV) is a new and innovative approach to values-driven leadership development. It tests many of the key assumptions around ethics education and in so doing can re-energize and revamp organizational and individual managers’ approach to this challenge. 
This short recorded presentation explores GVV and how it is different from traditional approaches to ethics and values-driven leadership: 
  • The 3 “GVV FLIPS” – New answers to: WHAT is being taught? WHO is being taught? And HOW we teach it?
  • What is the “GVV Thought Experiment”? How does GVV use scripting and action-planning to enable values-driven leadership? 
  • How does GVV address the challenges of time, consistency, source, relevance and impact?

​About the Presenter 

Mary C. Gentile, PhD, is the Director of Giving Voice to Values (GVV) and a Senior Research Scholar at Babson College, a Senior Advisor at the Aspen Institute Business & Society Program, and, an independent consultant. Previously, Gentile was a faculty member and manager of case research at Harvard Business School. GVV is a business curriculum launched by the Aspen Institute and Yale SOM, now based and supported at Babson College. GVV is a pioneering approach to values-driven leadership that has been featured in Financial Times, Harvard Business Review, Stanford Social Innovation Review, McKinsey Quarterly, BizEd, etc. and piloted in more than 765 sites on all seven continents. The book, Giving Voice to Values: How to Speak Your Mind When You Know What’s Right, – is out from Yale University Press.