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Research shows that corporate culture is the key driver of innovation—even more so than labor, capital, government or national culture. But what is an innovative corporate culture? And, if you don’t have an innovative culture, is there a way to build one?

Based on Professors Rao and Weintraub’s new MIT Sloan Management Review article, “How Innovative Is Your Company’s Culture?,” this 30 minute webinar addresses these questions with:

  • A simple model of the six key building blocks of an innovative culture
  • Short case studies of how these elements play out inside leading organization
  • Reasons why the often overlooked “soft stuff,” such as values and behaviors, are critical to innovation success
  • A practical 360-degree assessment tool that managers can use to assess their organization’s culture of innovation

About the Presenters

Professor Jay Rao teaches courses in the MBA program at Babson including "Strategies for Innovation and Growth" and "Innovation in Service Industries." He also teaches extensively in Babson Executive Education programs. Dr. Rao's executive teaching and consulting is in the areas of innovation, implementation of innovation initiatives within firms, corporate entrepreneurship and customer experience innovation. His research has appeared in The Sloan Management ReviewJournal of Innovative Management, The Academy of Management ExecutiveProduction and Operations Management JournalQuality Management in Health Care, and the Cornell Hotel and Restaurant Administration Quarterly.

Joeseph R. Weintraub is an Organizational Psychologist who focuses in the areas of individual and organizational effectiveness. He teaches and consults on leadership development, coaching, team effectiveness, human resources, and performance management. Dr. Weintraub is the Founder and Faculty Director of the Babson Coaching for Leadership and Teamwork Program. His work on coaching has received several awards including the "Management Development Paper of the Year" from the Academy of Management and recognition for innovative practices in business education from the Carnegie Foundation. He is the co-author of the books The Coaching Manager: Developing Top Talent in Business and The Coaching Organization: A Strategy for Developing Leaders.