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MBA in Marketing

Marketing—the art and science of creating, communicating, and delivering value—is important in all roles and career paths. With an MBA marketing concentration, you will gain a strong foundation in marketing research and strategy to prepare you for a career in marketing.

Where Will a Marketing Masters Concentration Take You? 

An MBA marketing concentration will give you the tools and frameworks to create, communicate, and deliver value in a marketing role. Marketing masters degree graduates often go on to careers that involve strategy, analytics, product management, sales, retailing, and communication. 

Throughout the concentration, you will learn marketing fundamentals such as how to segment a market, how to establish the right marketing mix of product, price, place, and promotion, how to understand and manage consumer behavior, and more.

Babson's Academic Centers and Institutes

Babson's academic centers and institutes provide students with experiences, mentors, events, resources, and more. Through the Centers, students put the concepts they learn in class into practice in the real world. 


Get to Know Babson’s MBA in Marketing Faculty 

The marketing concentration faculty teach in all parts of the marketing MBA program. When they’re not in the classroom, they conduct groundbreaking research, consult for companies and startups, and publish in leading media outlets and academic journals.

Let's Get Certified

Assistant Professor Richard Hanna’s marketing classes often include professional online certifications, such as HubSpot, Hootsuite, or Google Academy of Ads. Here's his take on the pros and cons of digital marketing certifications.

My favorite class has to be Marketing High Tech Products with Professor Anirudh Dhebar. He made us think in ways I never had before. If I ever need to launch a new product in the future, I’ll have a better idea of what to do.
Aamir Ahmed Saiyed, MBA ‘20
Marketing Concentration

MBA in Marketing Concentration Curriculum

The marketing concentration is a nine credit commitment, though classes do not need to be completed in any particular order. Three of your credits must come from Marketing Analytics, Marketing Research, or Consumer Behavior. The other six credits can be taken from a wide array of marketing courses. Class offerings change and all courses may not be listed here. MCFEs may count toward the marketing concentration with advance approval from the Graduate Office for Experiential Learning.  

Choose at least one from the following:*

  • MKT7506 Marketing Analytics, 3 credits
  • MKT7510 Marketing Research and Analysis, 3 credits
  • MKT7550 Consumer Behavior, 3 credits 


*In addition to taking at least one of the above, you may also take one or both of the others to fulfill part or all of the remainder of the 9 credits required for the concentration.

  • MBA7541 Building & Leading a Conscious Business, 3 credits
  • MBA7570 Science, Technology, and the Enterprise, 3 credits
  • MKT7500 Social Media and Advertising Strategy, 3 credits
  • MKT7505 Strategic Market Planning, 3 credits
  • MKT7537 Product Management, 3 credits
  • MKT7540 Retailing Strategy, 3 credits
  • MKT7542 Digital Marketing, 3 credits
  • MKT7555 Marketing High-Tech Products, 3 credits
  • MKT7560 Global Marketing Strategy, 3 credits
  • MKT7571 Sales In Action, 3 credits
  • MKT7572 Brand Management, 3 credits
  • MKT9501 Strategy and Tactics of Pricing, 3 credits
  • MKT9502 Pricing in the Information Industries, 1.5 credits

These courses will not count toward the concentration, but will provide valuable perspective and/or complementary skills. Some great choices include: 

  • ACC7502 Financial Statement Analysis for Managers, 1.5 credits
  • LAW7525 Branding Law for Entrepreneurs, 3 credits
  • ECN7550 Business Strategy and Game Theory, 3 credits
  • ECN7525 Global Trade and Direct Investment: Policy and Strategy, 3 credits
  • FIN7502 Capital Markets, 3 credits
  • FIN7509 International Finance, 1.5 credits
  • MOB7170 Developing International Ventures, 3 credits
  • MOB7520 Corporate Strategies, 3 credits
  • MOB7552 Managing in Turnaround Companies, 3 credits
  • MOB9525 Strategies for Innovation and Growth, 1.5 credits
  • OIM7515 Enterprise 2.0: Building Social Networks, 3 credits
  • OIM7555 Product Design and Development, 4.5 credits
  • QTM7571 Business Intelligence and Data Mining, 3 credits

Additional Information

For more information on the marketing concentration coursework, requirements, or for other questions, please contact Professor Anirudh Dhebar.