MBA in Marketing
Marketing—the art and science of creating, communicating, and delivering value—is important in all roles and career paths. With an MBA marketing concentration, you will gain a strong foundation in marketing research and strategy to prepare you for a career in marketing.
Where Will a Marketing Masters Concentration Take You?
An MBA marketing concentration will give you the tools and frameworks to create, communicate, and deliver value in a marketing role. Marketing masters degree graduates often go on to careers that involve strategy, analytics, product management, sales, retailing, and communication.
Throughout the concentration, you will learn marketing fundamentals such as how to segment a market, how to establish the right marketing mix of product, price, place, and promotion, how to understand and manage consumer behavior, and more.
Babson's Academic Centers and Institutes
Babson's academic centers and institutes provide students with experiences, mentors, events, resources, and more. Through the Centers, students put the concepts they learn in class into practice in the real world.
Get to Know Babson’s MBA in Marketing Faculty
The marketing concentration faculty teach in all parts of the marketing MBA program. When they’re not in the classroom, they conduct groundbreaking research, consult for companies and startups, and publish in leading media outlets and academic journals.
Let's Get Certified
Assistant Professor Richard Hanna’s marketing classes often include professional online certifications, such as HubSpot, Hootsuite, or Google Academy of Ads. Here's his take on the pros and cons of digital marketing certifications.
Bringing the Boardroom to the Classroom
The President and CEO of Norwegian Cruise Line joined an MBA class to discuss sales, product design, marketing, and how to stay relevant in a constantly changing market.
Go to Market Strategies for Women
Professor Victoria Crittenden’s latest book, a collaboration with nearly 40 scholars from Babson and beyond, offers tips and strategies for women looking to build and grow their ventures.
My favorite class has to be Marketing High Tech Products with Professor Anirudh Dhebar. He made us think in ways I never had before. If I ever need to launch a new product in the future, I’ll have a better idea of what to do.
MBA in Marketing Concentration Curriculum
To help graduate students prepare for careers in marketing, the Marketing Division offers a concentration in General Marketing. To complete a marketing concentration, students will need to complete 9-credits in courses in addition to the core Marketing courses (MKT7800). The 9 credits do not have to be completed in any particular order.
To help guide students in choosing their electives, we have provided course bundles (see below) in specific marketing areas. These courses have been grouped together in order to offer more in depth and knowledge in specific marketing functions.
- MKT 7500 Social Media and Advertising Strategy (3 credits)
- MKT 7506 Marketing Analytics (3 credits)
- MKT7510 Marketing Research & Analysis (3 credits)
- MKT 7540 Retailing Strategy (3 credits)
- MKT 7542 Digital Marketing (3 credits)
- MKT 7550 Consumer Behavior (3 credits)
- MKT 7555 Marketing High Tech Products (3 credits)
- MKT 7560 Global Marketing Strategy (3 credits)
- MKT 7571 Sales in Action (Formally Building & Leading Effective Salesforce) (3 credits)
- MKT 7572 Brand Management (3 credits)
- MKT 9501 Strategy and Tactics of Pricing (3 credits)
- MKT 9502 Pricing in the Information Industries (1.5 credits)
- MBA 7504 System Dynamics in Business, Society, and the Environment
- MBA 7570 Science, Technology, and the Enterprise (3 credits)
- MBA 9502 Customer Acquisition and Persuasion (3 credits)
- MBA 7401 Disruptive Change and Enterprise Transfer (1.5 credits)
- COM 7500 Persuasive Business Presentations (1.5 credits)
- COM 7501 Strategic Writing for Managers (1.5 credits)
- COM 7503 Communication and Collaboration in Virtual Teams (3 credits)
These courses will not count toward the concentration, but will provide valuable perspective and/or complementary skills. Some great choices include:
- ACC7502 Financial Statement Analysis for Managers, 1.5 credits
- LAW7525 Branding Law for Entrepreneurs, 3 credits
- ECN7550 Business Strategy and Game Theory, 3 credits
- ECN7525 Global Trade and Direct Investment: Policy and Strategy, 3 credits
- FIN7502 Capital Markets, 3 credits
- FIN7509 International Finance, 1.5 credits
- MOB7170 Developing International Ventures, 3 credits
- MOB7520 Corporate Strategies, 3 credits
- MOB7552 Managing in Turnaround Companies, 3 credits
- MOB9525 Strategies for Innovation and Growth, 1.5 credits
- OIM7515 Enterprise 2.0: Building Social Networks, 3 credits
- OIM7555 Product Design and Development, 4.5 credits
- QTM7571 Business Intelligence and Data Mining, 3 credits
Additional Information
For more information on the marketing concentration coursework, requirements, or for other questions, please contact Professor Anirudh Dhebar.