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Master in Business Analytics

The influence of big data on business decision making is greater than ever. So is the demand for skilled translators who can convert analytics into practical insights that lead to viable business solutions. As a result, today’s entrepreneurial thinkers are defined by their ability to transform information into innovation. Discover how Babson’s Master’s in Business Analytics can help you become essential in any organization.

At a glance

Duration 16–21 months
Upcoming Application Deadlines Rolling Admissions
Location Wellesley, MA
GMAT/GRE Waiver Available? Yes
Visa-Eligible? No
Average Work Experience 7–8 years

A Business Analytics Degree Built for the Future of Work

Babson’s Master of Science in Business Analytics (MSBA) is the training ground for the data analysts of tomorrow. This program’s integrated approach will help you build a sturdy foundation in analytics techniques while also enriching your knowledge of marketing analytics, economic analytics, and other business disciplines. As you study the latest data analytics tools and methods, you will learn to collaborate and communicate effectively so that your analysis can play an integral role in key business decisions.

Fast Facts

  • Designed for Working Professionals: Complete the majority of your classes and group work online while coming together on campus for face-to-face sessions throughout the semester.
  • Skills Employers Want: We built the MSBA curriculum with input from employers, ensuring you’ll learn the right skills to stand out in the job market.
  • Fast Track: Earn 30 credits in as little as 16 months.
  • Customizable: Nearly half of the program consists of electives, allowing you to tailor your studies to your specific career interests.
  • 6% International Students
  • 31% Women
  • 38% U.S. Diversity
  • 3.08 Average GPA
  • 7–8 years Average Work Experience

Learning Goals

By the time you complete your business analytics degree, you will have gained critical knowledge and tools in the following areas:

Enterprise Strategy

Enterprise Strategy

Understand how advanced analytical techniques can support organizational goals and strategies.

Tools and Methods

Tools and Methods

Integrate appropriate analytics techniques to maximize the value of data. Employ optimal approaches to each organizational challenge.

MSBA ET&A

Entrepreneurial Thinking & Acting

Navigate the complexities of business and social problems, and design innovative solutions based on data analytics.

Communications Skills

Communications Skills

Effectively convey the results of advanced analytical techniques to a variety of audiences; make logical, persuasive cases about the use of analytics.

Teamwork and Collaboration

Teamwork and Collaboration

Contribute to analytics projects as part of a team while valuing diverse perspectives and skills.

Master’s in Business Analytics Curriculum

Learn how to creatively solve big-picture business and social problems with data-driven solutions. The MSBA curriculum consists of 18 required core credits and 12 elective credits, including Babson’s signature action-based learning. With coaching from a faculty member, you and your team will consult for an organization and present your work to company executives at the end of the semester.

  • Data Exploration and Analytics
  • Economic Analytics
  • Information Technology
  • Introduction to Analytics and the Principles of Entrepreneurial Thinking & Acting
  • Marketing Analytics
  • Clouds, Platforms, and Networks
  • Cognitive Technologies and IBM’s Watson
  • Decisions
  • Digital Marketing
  • Economic and Financial Forecasting
  • Enterprises 2.0: Building Social Networks
  • Financial and Macroeconomics Data Analysis 
  • Health Economics
  • Marketing Research and Analysis
  • Private Data Security
  • Strategy & Tactics of Pricing
  • Supply Chain Management
  • Working as part of a business consulting team, you will execute analytical tasks and present your findings to the organization’s senior management.

What Makes Babson’s MSBA Different?

Relevant Tools

Relevant Tools and Technology

Build the skills employers want, including fluency in R, SQL/no SQL, data visualization, and marketing analytics certifications.

Integrated Curriculum

Integrated Curriculum

Expect to learn data modeling and statistics as well as how data analytics can power marketing, economics, and more.

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Put It into Practice Today

Apply what you learn immediately—not just in your capstone business consulting project, but in your day job.

Take the Next Step

Position yourself as an invaluable resource for connecting an organization’s big data and big decisions. Our team can help you get started. From planning a campus visit to getting your admissions questions answered, we are with you every step of the way.

Get in Touch

Want to know more about Babson’s Master of Science in Business Analytics? Let’s talk.















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