Savoring the Fruits of Franchising with Edible Brands founder & CEO Tariq Farid

How did Tariq Farid go from owning a single flower shop, to tech entrepreneur, to launching and scaling a global franchise brand?

It started with lessons from his mother, “the ultimate entrepreneur.” Tariq, the founder and CEO of Edible Brands, the parent company that includes Edible Arrangements, shares his journey and the insights he’s gained about franchising, entrepreneurial leadership, and above all staying focused on the customer.