Scott Wendrych, FYZICAL Chief Development Officer

“The better and more diverse backgrounds of the people in your system, the better your brand’s going to be.”

A must-listen for current ‘zees, ‘zees of tomorrow, and anyone else contemplating a startup business venture. As the guy with the final say on who gets a FYZICAL Therapy & Balance franchise, Scott Wendrych is an undisputed authority on what makes a successful franchisee. (Spoiler: It’s not necessarily the same for established and emerging brands.)

Scott joins Ab and Vini to share why FYZICAL attracts franchisee interest, and how it chooses the best of them. The most underrated (yet most important) aspect of being a successful franchisee. Where “maverick” ‘zees have a place in franchise models, and where they’re better off blazing their own entrepreneurial trails. The probing questions he asks prospective ‘zees that no one else asks. And the thing that franchisors do WORST.