Business Analytics

The Business Analytics concentration is designed to provide advanced skills and techniques that can be applied to discipline-specific and more general business problems. This concentration will leverage the importance of data analytics and enhances it with the business and advanced analytical skills that today’s organizations demand for decision making.

Total required credits: 12

Requirement A (Foundation): Choose two courses (one from Data Analytics group and one from Data Management group).

*The total number of credits for Requirement A can be 3, 4.5, or 6, depending on the depth at which students would like to learn each subject area.

Data Analytics:

  • QTM 9515 Introduction to Data Science and Business Analytics (1.5 credits)
  • QTM 7571 Business Intelligence, Analytics, and Visualization (3 credits) or QTM 6300: Data Exploration and Analytics (3 credits). These two courses can be used for credit towards an MS in Business Analytics at Babson.

Data Management:

  • MIS 9530 Competing on Analytics using Technology (1.5 credits)
  • MIS 6300: Information Technology (3 credits). This course can be used for credit towards an MS in Business Analytics at Babson.

Note: QTM9515 and MIS9530 are at an introductory level and are recommended for students with limited background in the corresponding area. Students can choose to mix and match courses with varying levels from the two areas (e.g., QTM9515 with MIS 6300) depending on the students’ background.

Requirement B (Application): 3 credits

Choose one of the following:

  • ECN 7520 Economic and Financial Forecasting (3 credits) or ECN6300 (3 credits)
  • MKT 7506 Marketing Analytics (3 credits) or MKT6300 (3 credits)

Requirement C (Depth): 3, 4.5 or 6 credits

The list of general electives with substantial analytical content that can count toward the remaining credits for the Business Analytics concentration includes:

  • ECN 7510 Financial and Macroeconomic Data Analysis (3 credits)
  • ECN 7520 Economic and Financial Forecasting (3 credits)*
  • ECN 7555 Health Care: Markets, Analytics and Strategies (3 credits)
  • MIS 6300: Information Technology* (3 credits) or IT XXXX: Information Technology* (3 credits). These two courses can be used for credit towards an MS in Business Analytics at Babson.
  • MBA 7509 Decisions (3 credits)
  • MBA 7515 Enterprises 2.0 Building Social Networks (3 credits)
  • MBA 7545 Analytical Managers and Organizations (3 credits)
  • MIS 7557 Clouds, Platforms, and Networks (3 credits)
  • MIS 7565 Blockchain Venture (1.5 credits)
  • MIS9550 Innovating with Wearable Technology (1.5 credits)
  • MKT 7506 Marketing Analytics (3 credits)* or MKT6300 Marketing Analytics (3 credits). These two courses can be used for credit towards an MS in Business Analytics at Babson.
  • MKT 7510 Marketing Research and Analysis (3 credits)
  • MKT 7542 Digital Marketing
  • MKT 9501 Strategy & Tactics of Pricing (3 credits)
  • QTM 6300 Data Exploration and Analytics (3 credits)
  • QTM 7571 Business Intelligence, Analytics, and Visualization* (3 credits) or QTM 6300: Data Exploration and Analytics* (3 credits). These two courses can be used for credit towards an MS in Business Analytics at Babson.
  • QTM 7575 Financial Modeling (3 credits)
  • QTM 9501 Business Forecasting (1.5 credits)
  • QTM 9505 Financial Simulation (1.5 credits)
  • QTM 9510 Optimization (1.5 credits)
  • MFE 7500 MCFE in Business Analytics (3 credits): requires the approval of a Business Analytics Concentration coordinator

*If not chosen as part of Requirement A or B.

Suggested electives that could complement a Business Analytics Concentration

In addition to the courses listed above, we recommend that business analytics concentrators supplement their coursework with relevant courses from other disciplines. These classes will not count toward the concentration but will provide valuable perspective and/or complementary skills. Some great choices include the following:

  • MIS7515 High Tech Entrepreneurship
  • MKT7572 Brand Management
  • MKT9501 Strategy and Tactics of Pricing

Declaration and Review Process

In order to receive the Business Analytics concentration, interested students must submit a completed online concentration declaration form. Deadlines for the submission of this form are as follows:

  • May graduate = March 31st
  • August graduate = July 31st
  • December gradaute = November 30th

An audit will be performed for students pursuing the concentration upon completion of their final semester (generally in the week following grade submission). Students who have submitted the declaration form and successfully completed the concentration requirements will see the concentration noted on their final transcript.

Additional Information

For information on the coursework in the concentration and possible career paths, please contact the concentration coordinator: Professor Dessi Pachamanova