The Babson College Brand makes consistent use of graphic style elements such as, but not limited to: infographics, charts, corner cut boxes, stylized quote and conversation boxes, and stylized lines. Use these elements to complement or highlight information and as visual elements within our brand.
Graphic elements should be clean, crisp, and colorful. They should convey information clearly and simply.
To aid in the consistency of our visuals, Babson staff and faculty are encouraged to utilize brand templates in Babson's Canva account. To request access, email Lisa Keohane.
Students can access Canva Pro at no charge by logging in with their Babson email address using SSO at canva.com.
Babson College icons show the personality of the Babson brand. Clean and crisp icons add scannable visual interest, and can communicate quickly to a user. Use icons to break up information on a layout or page and to assist in visual navigation .
Babson uses a group of graphics that help to identify the personality of our brand. We use cut corner boxes, conversation boxes, and arrows in solid colors or as outlines. Using a variety of our graphics and brand colors keeps our visuals interesting and engaging.
To aid in the consistency of illustrated beavers, the College has developed a suite of beaver graphics. The communications using these graphics are more informal and internal in nature and are often leveraged by student groups for promotion of student-led activities. If you require a custom scenario that isn't available in this suite, please contact Cheryl Robock.
Our suite of Babson-branded templates will support your marketing needs. Consistent use of these templates strengthens the Babson brand and reinforces One Babson. Templates include: PowerPoint presentations, emails, social media graphics, postcards, and event programs.
Babson has created a suite of branded animated GIFs. Use on social media to engage your audiences, and create posts that are highly shareable.
Babson employees are encouraged to create a Babson College email signature in Outlook. Please visit the Email Signature Guidelines page for examples and instructions.
In addition to the official Babson College icons, there are several sites that offer royalty-free icons for use. These icons are aligned with the Babson brand style and can be used to compliment the Babson icon set. Explore these icons using the links below.