Visit our return to campus plan for information on safety protocols and health guidelines, including daily symptom reporting and asymptomatic testing.

BabsonARTS Conversations and Speakers

Conversations and Speakers

BabsonARTS conversations showcase dynamic speakers ranging from prominent arts leaders to literary luminaries. They discuss their work and share their insights, engaging with the audience in an intimate setting.

Purpose: Where Brand Meets Business A Conversation with Katie Burkhart
Arts and Business Conversation
Friday, October 30, 11:00 A.M. EST
Carling-Sorenson Theater
FREE. Reservations required. CLICK HERE TO REGISTER
While we’re experiencing a massive influx of brands attempting to do good, leaders struggle to get everyone on the same page with their vision. Branding has become a revolving door of costume changes, with authenticity often lost in the script. How do we find the critical place where brand engages employees as agents of change, inspires loyalty in customers, and drives business growth? In a word, we must find purpose. We must move past branding as an outside activity and embrace it and our organization as one in the same. Katie Burkhart, founder and lead brand strategist for Matter 7 and CEO of tech company Illumyne, leads a session on what operating as a purposedriven organization looks like and what role brand plays in strategically advancing both the organization and its impact.