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AI, Entrepreneurship & Business Innovation Lab

Igniting Entrepreneurship & Innovation in the AI-Age

FOCUS QUESTIONS

Petri

How can AI support entrepreneurs to explore, evaluate, and seize entrepreneurial opportunities?

How can AI technologies accelerate the launch and scaling of tech startups?

What defines and distinguishes entrepreneurial leadership in the AI-age?

IMPACTS

  • New AI-courses

  • Cutting-edge industry research

  • Pedagogical innovation

  • Groundbreaking scholarly research

  • Babson AI capability-building

  • Industry partnerships

  • Theme leadership at the Babson AI Generator Annual Conference

LEADERS

Erik Noyes

Erik Noyes »

Founding Director and Associate Professor of Entrepreneurship
Michael London ’92 and Stephen H. Kramer ’92 Term Chair in Entrepreneurship

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Ruth Gilleran, Professor of Practice, Operations and Information Management Division

Ruth Gilleran »

Professor of Practice, Operations and Information Management
Co-Director of Foundations of Management & Entrepreneurship (FME)

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Vicky Zhu

Vicky Zhu »

Assistant Professor of Quantitative Methods, MAST

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INITIATIVES

Babson's Generator Hosted Second Annual Entrepreneurship & AI Buildathon

The Generator, Babson's interdisciplinary AI lab, hosted its second annual Entrepreneurship & AI Buildathon on April 5, 2025, following its inaugural event in November 2024. The first Buildathon drew over 200 students from Babson, Olin, and Wellesley colleges to the Weissman Foundry, where students competed to identify entrepreneurial opportunities enabled by AI with the winning team receiving $2,500. The second Buildathon attracted over 220 students from twelve universities, including MIT, Harvard, Northeastern, and Stanford, forming more than 40 teams. The event was co-hosted with Microsoft Research and featured three different project tracks. The winning team, Terraflex, developed an AI-powered prosthetic foot attachment that dynamically adapts to uneven terrain, inspired by the zygodactyl feet of roadrunner birds. The team, consisting of four Olin College students and one Stanford undergraduate, won both the first-place prize of $2,500 and the Nature-Inspired Design Prize valued at $60,000.

The AI Entrepreneurship & Business Innovation Lab launches research program to study frontiers of multimodality in entrepreneurship

The AI Entrepreneurship & Business Innovation Lab has launched a groundbreaking research initiative focused on multimodal AI applications in entrepreneurship. This program will investigate how entrepreneurs are leveraging advanced AI technologies that can process and integrate multiple forms of data—including text, images, audio, and video—to create innovative business solutions. The research aims to identify emerging opportunities, challenges, and best practices as multimodal AI reshapes how new ventures are conceived, developed, and scaled. By studying these technological frontiers, the lab seeks to provide valuable insights for entrepreneurs, investors, and policymakers navigating the rapidly evolving landscape of AI-driven business innovation.

The Generator hosts 15+ events exploring intersections of AI and entrepreneurship

Throughout 2024 and into 2025, The Generator hosted a series of over 15 events designed to explore the dynamic intersections between artificial intelligence and entrepreneurship. This comprehensive programming brought together innovators, founders, researchers, and industry leaders to examine how AI is reshaping the entrepreneurial landscape. Through workshops, panels, networking sessions, and interactive demonstrations, participants dive into practical applications of AI in startups, discussing emerging business models, and exploring the challenges and opportunities that arise when cutting-edge technology meets entrepreneurial vision. As the series continues, upcoming events will further foster collaboration, spark new ideas, and equip entrepreneurs with the knowledge and connections needed to successfully integrate AI into their ventures.

Engage with The Generator

 






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