

Igniting Entrepreneurship & Innovation in the AI-Age
FOCUS QUESTIONS

IMPACTS
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New AI-courses
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Cutting-edge industry research
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Pedagogical innovation
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Groundbreaking scholarly research
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Babson AI capability-building
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Industry partnerships
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Theme leadership at the Babson AI Generator Annual Conference
LEADERS

Erik Noyes
Director and Associate Professor of Entrepreneurship
Michael London ’92 and Stephen H. Kramer ’92 Term Chair in Entrepreneurship
Leader of the The Generator’s AI Entrepreneurship & Business Innovation Specialty Lab
“AI is the single most important technological, societal, ethical, and business innovation issue of our time. Leaders, entrepreneurs, and innovators of all kinds must understand both the opportunities and risks presented by the emerging AI-age.”
AI research interests
- AI for business innovation
- AI for the rapid prototyping of entrepreneurial ideas
- AI & experiential entrepreneurship education
- AI and the future of innovation management
Erik Noyes is an Associate Professor of Entrepreneurship at Babson College. An expert in innovation, growth strategy, and AI, Noyes teaches courses in entrepreneurial thinking, new venture creation, and business innovation. His research examines entrepreneurship, disruptive innovation, and AI in entrepreneurship and innovation. He teaches Entrepreneurial Opportunities in AI at Babson, among other graduate and undergraduate entrepreneurship courses. Prior to joining Babson, Noyes consulted with companies like Nokia, Motorola, BMW, and Hewlett-Packard Healthcare to explore new growth businesses.
Recent publications
“Entrepreneurship Education at the Dawn of Generative Artificial Intelligence.” Entrepreneurship Education & Pedagogy (EE&P).

Ruth Gilleran
Professor of Practice, Operations and Information Management
Co-Director of Foundations of Management & Entrepreneurship (FME)
Co-leader of The Generator’s AI Entrepreneurship & Business Innovation Specialty Lab
“AI has unleashed a digital workforce that can assist entrepreneurs at every stage of their entrepreneurial journey, from ideation to venture growth.”
AI research interests
- Gaining efficiencies using AI
- Managing change amidst the AI digital workforce
- Creating closed AI large language models
- Training AI systems
Ruth Gilleran is a Professor of Practice in the Operations and Information Management division. She teaches courses in digital technologies as well as entrepreneurship and her research interests lie at the intersection of the two, namely tech entrepreneurship. For the past several years, Gilleran served as the co-coordinator of Babson’s core undergraduate technology course, and she now co-leads its year-long flagship entrepreneurship program. Prior to joining Babson, Gilleran served as Assistant Vice President of Computer Associates’ enterprise business and data analytics applications.
Recent publications
“Supervised Machine Learning: An Experiential and Reflective Session.”