Communications

Babson’s brand positioning aims to celebrate our entrepreneurial legacy and underscore our increasing relevance in today’s ever-evolving workplace by expanding focus to educate, create, and advance entrepreneurial leaders.

We define entrepreneurial leaders as individuals, businesses, and communities who see opportunities for change and seek inclusive, adaptive, and values-driven approaches to solve problems to create lasting value for themselves, their businesses and their communities.

In conjunction with the development of our strategic vision which called for this expanded brand position, the College Marketing team worked with community stakeholders to evolve Babson’s brand positioning and develop a comprehensive branded house messaging strategy. Our messaging strategy includes Vision, Purpose, Mission statements that align Babson College, the Arthur M. Blank School for Entrepreneurial Leadership and the Herring Family Entrepreneurial Leadership Village and key audience messaging frameworks.

Here you will find the most current language to position the College and deliver the Babson brand.

Last updated Tuesday, August 12, 2025