Anirudh Dhebar

  • Professor

Anirudh Dhebar is Professor of Marketing at Babson College. Prior to joining the faculty at Babson College, Anirudh was on the faculty at the Harvard Business School (1983 – 1995) and the Sloan School of Management at the Massachusetts Institute of Technology (1995 – 1997). He has served on the Board of Directors and the Board's Audit and Technology Committees of Molex Incorporated (2009-2013).

Anirudh is an inveterate student of the dynamic interplay between science- and technology-intensive enterprises, the enterprises' customers, the ecosystems in which the enterprise play, and the overall social milieu in which the dynamics are set. A highly experienced and effective management thinker, educator, and facilitator, he is committed to integrating innovation, discernment, and a renaissance perspective to the practice of management, all supported by analytical rigor and a fearless love of the question. Anirudh’s research, teaching, and consulting focus on technology, product, pricing, marketing, and business strategies in the computer, consumer electronics, life science, media, and financial services industries. He has published numerous Harvard Business School case studies, and articles stemming from his research appear in Marketing Science, Sloan Management Review, Business Horizons, Journal of Product Innovation and Management, Journal of Retailing, and European Management Journal.

Anirudh teaches in Babson College’s graduate program as well as custom executive-development offerings. In the graduate program, he offers electives on disruptive change and enterprise transformation; science, technology, and the enterprise; the marketing of high-technology products; and pricing in the information industries. As part of the Babson Executive Education faculty, Anirudh has served as faculty on custom programs for, among others, Siemens, IBM, FLIR, Ericsson, Merck Life Science, Novartis, Fidelity, MAPFRE, Santander, McGraw-Hill Education, and Saint-Gobain. Independent of Babson, Anirudh’s past and present executive-development and consulting clients include Molex, Stratasys, JP Morgan Chase, The Weather Channel, Teva Pharmaceuticals, and DePuy Synthes.

Anirudh, who holds a BS in Electrical Engineering (from the Indian Institute of Technology, Mumbai) and an MBA (from the Indian Institute of Management, Kolkata), obtained his MA in Economics and a PhD in Engineering-Economic Systems from Stanford University. He was a recipient of Babson’s Thomas Kennedy Award for Teaching Excellence at the graduate level for three consecutive years (2002-2005).

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Anjali Bal

  • Assistant Professor

Anjali S. Bal is an Assistant Professor of Marketing at Babson College (USA). Anjali is the director of Balbro Inc. a family business based out of Tucson, AZ. Prior to joining Babson College, Anjali was an Assistant Professor of Marketing at Dominican University of California (USA) and a lecturer at the Beedie School of Business at Simon Fraser University (Canada). Anjali has taught numerous courses including: Principles of Marketing, Marketing Communications, Sports Marketing, Marketing Strategy MBA, and Global Marketing Strategy MBA.

Anjali was nominated as teacher of the year for all of Dominican University of California in 2013-2014 and was rated in the top 10% of teachers at Simon Fraser University in 2011, 2012.

Anjali’s research has been published in such journals as: the Journal of Advertising Research, the Journal of Consumer Behavior, Business Horizons, the Journal of Public Affairs, and the Journal of Marketing Education. Additionally, she has published a case study with Ivy Publishing and a book chapter through Routledge. Primarily Anjali’s research focuses on art, politics and social media.

Anjali is guest editor on a special issue of the Journal of Public Affairs on art and Marketing. She is on the Editorial Review Board of the Journal of Advertising Research and is a regular reviewer for the Journal of International Business Studies (JIBS), amongst other journals. Additionally, Anjali has acted as track chair for the Academy of Marketing Science. Anjali is a proud member of the Babson College Honors Council as well as the Martin Luther King Legacy Day Committee.

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Anne Roggeveen

  • Professor
  • Charles Clarke Reynolds Professor of Retailing and Marketing

Anne L. Roggeveen (Ph.D. Columbia University) is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics. She serves on the American Marketing Association’s Academic Council and is co-Editor-in-Chief for the Journal of Retailing.

Her research interests are in the areas of retailing and pricing. Her research has been widely published including in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing. She has won a number of awards for her research and teaching. These include the William R. Davidson Journal of Retailing Best Paper Award 2010, 2016, 2018, 2019; the Stanley C. Hollander Best Retailing Paper, AMS 2008, 2016; M. Wayne DeLozier Best Conference Paper Award, AMS 2008; Babson College Faculty Scholarship Award 2008, 2012; Best Paper Consumer Behavior Track Paper, Winter AMA 2009; Best Conference Paper La Londe Conference 2011; Pearson Prentice Hall’s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG 2014; and the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science 2014. In addition, her article, “Customer Experience Creation: Determinants, Dynamics and Management Strategies” was the top cited article published in Journal of Retailing between 2007 and 2011. Dr. Roggeveen currently is an Associate Editor at the Journal of the Academy of Marketing Science and Journal of Consumer Marketing. She also serves on many editorial boards including the Journal of Marketing, Journal of Service Research, and Journal of Business Research. She has co-edited numerous special issues and multiple conferences related to retailing and pricing.

Dr. Roggeveen has taught the MBA core course in marketing as well as electives in Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London. She also served on the Board of Directors for Nepa in Stockholm.

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Conwell Worthington, III

  • Adjunct Lecturer

Conwell is delighted to be joining Babson as an adjunct lecturer in Marketing in the Spring of 2019. Conwell has almost 20 years of professional experience in arts management. He received his MBA at Bentley University, and shortly thereafter became the Associate General Manager at The Huntington Theatre Company in Boston.

Prior to his time at The Huntington Theatre Company, Conwell as a Theater Manager at the Charles Playhouse in Boston, MA. Prior to his move to MA, Conwell worked on numerous shows in stage management spanning from Broadway (Billy Crystal: 700 Sundays, Desire Under the Elms, and 33 Variations), to national tours (The Lion King & The Book of Mormon) regional theater (The Laramie Project, Sister Act: The Musical, Fences and Blue), to large-scale corporate events and everything in between. Conwell acted as Associate Production Supervisor for The Lion King while still completing his MBA. He has worked with some of the biggest celebrities and up and coming artists alike.

Through his work with the Huntington Theatre Company, Conwell has extensive experience in leadership, budgeting, contracts and negotiating. Conwell is excited to share his experience with Babson students and looks forward to the semester ahead.

*A full list of credits is available upon request.

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Dhruv Grewal

  • Professor
  • Toyota Professor of Commerce and Electronic Business

Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period, 9th in the field in terms of publications in the top-six marketing journals during the 2000-2005 period, 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 period, in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 period, in the top 10% of all consumer researchers and ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001. He was also ranked 1st in terms of publications and 3rd in terms of citations for pricing research for the time period 1980-210 in 20 marketing/business publications.

He has published over 100 articles in journals such as Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science, as well as other journals. He currently serves on numerous editorial review boards, such as Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research, and Journal of Public Policy & Marketing.

He was awarded the 2010 Lifetime Achievement Award in Retailing (AMA Retailing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the AMS Cutco/Vector Distinguished Educator Award in May 2010. He is a “Distinguished Fellow” of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007), Marketing (publisher McGraw-Hill 1e 2008, 2e 2010-Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with ConnectMarketing in the category of Content and Analytical Excellence, 3e 2012) and M Series: Marketing (publisher McGraw-Hill 1e 2009). He was co-editor of Journal of Retailing (2001-2007). He is currently researching innovative retailers and working on a book.

He has won awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).

He has won awards for his research: William R. Davidson JR Best Paper Award 2012 (for paper published in 2010), 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior), 2011 Luis W. Stern Award (IO Sig), William R. Davidson Journal of Retailing Honorable Mention Award 2011 (for paper published in 2009), Babson College Faculty Scholarship Award (2010), School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998; Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003, William R. Davidson JR Best Paper Award 2010 (for paper published in 2008), William R. Davidson JR Honorable Mention Award 2010 (for paper published in 2008), Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002 & 2008, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002 & 2008, Best Paper, CB Track, Winter AMA 2009, Best Paper, Technology & e-Business Track, AMA Summer 2007, Best Paper Award, Pricing Track, Winter American Marketing Association Conference 2001 and Best Paper Award, Technology Track, Summer American Marketing Association Educators’ Conference 2000. He also received a Best Reviewer Award (Journal of Retailing 2008) and a Distinguished Service Award (Journal of Retailing 2009).

He co-chaired the 1993 Academy of Marketing Science Conference and the 1998 Winter American Marketing Association Conference “Reflections & Future Directions for Marketing.” He has co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing “Pricing & Public Policy.” He co-edited a special issue (Winter 2000) of the Journal of the Academy of Marketing Science and co-chaired a Marketing Science Institute Conference (December 1998) on “Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions.” He also co-edited a special Issue of the Journal of Retailing, “Creating and Delivering Value through Supply-Chain Management,” 2000. He also co-chaired the 2001 AMA doctoral consortium. He co-chaired the American Marketing Association 2006 Summer Educator’s Conference. He is co-chairing the 2011 DMEF research summit.”

He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, ExxonMobil, Asahi and numerous law firms. He has taught seminars in US, Europe and Asia.

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Gary Ottley

  • Lecturer

Dr. Ottley has been a full-time Lecturer at Babson since 2008. He teaches core marketing courses and multiple electives at both the undergraduate and MBA levels, in multiple formats (full-time, part-time, and blended). He has developed and delivered numerous executive education programs, both prior to joining Babson and as a member of the Marketing faculty.

A Fulbright International Exchange Scholar, Gary worked in marketing consulting for 12 years before coming to Babson. He managed large marketing projects and oversaw the implementation of strategic marketing and pricing initiatives for large Fortune 500 companies and smaller entrepreneurial ventures.

Gary’s research interests include socially-conscious marketing and the role of marketing in addressing societal issues. He has been published in the Journal of Marketing Education and the SAM Advanced Management Journal, and has co-researched and authored numerous case studies on the marketing and branding activities of entrepreneurial ventures.

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James Simmons

  • Adjunct Lecturer
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Kenichi Matsuno

  • Professor
  • Dean

Dr. Matsuno has taught courses in Babson's integrated first-year MBA program, marketing strategy, marketing communications, global marketing strategy, and marketing research. He has also been a faculty member in both open-enrollment and custom executive programs, such as the one for Biogen-Idec, DSM, Novartis, Toshiba, and the Bio-pharma program. He has served as a consultant in the areas of corporate and marketing strategies in such industries as automobile manufacturing, bio-tech and pharmaceutical, and information technology.

Prior to his academic career, Dr. Matsuno worked at C. Itoh Fashion Systems in Japan, and at Eli Lilly & Co., Indianapolis, Indiana. His research interests include corporate and marketing strategies, business-to-business relationships, and global issues in marketing. His most recent research projects investigate apparent responses and non-responses by businesses to such external forces as aging population, natural disasters, and rising environmental consciousness. His published works can be found in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Product Innovation Management, International Journal of Physical Distribution and Logistics Management, among others.

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Kenneth Demma

  • Adjunct Lecturer

Exploring and mining the intersection of Customers, strategy, data, and analytics, Ken Demma has been a Marketing leader for over 25 years: working to transform businesses in adopting Customer-centric Marketing strategies, increasing knowledge about... and loyalty of... Customers, while improving the effectiveness of Marketing investments. He has held executive roles at SAP (current), American Express, Fidelity Investments, US West, Affinity Group, iXL and several specialized consulting firms.

Ken teaches MBA and Blended Learning students Consumer Behavior, Strategic Marketing Planning, Marketing Analytics and Strategic Customer Management (a course which he also conceived and developed). He has served as advisor on 4 JMCFE projects, leading students in Marketing and Sales strategies for clients in Italy and Switzerland; proudly working with teams that have had a big impact for their clients. He has developed several courses for Babson Global, and has authored numerous articles including: Determining Dimensions--Marketing Investments Often Bear No Relation to Results, The New Learning Curve--Advanced Knowledge Helps Companies' Success in Hyper Competitive Markets, and has contributed to numerous books, including High Performance Marketing (Eechambadi) and Analytics at Work (Davenport/Harris/Morison). He often speaks on the topics of Customer Marketing Strategy, Big Data, Marketing Effectiveness and Measurement & Analytics, and has been a contributor to recent research on Marketing Mix Optimization (Forrester Research), Big Data Analytics in Marketing (IDC) and Big Data Morality (presented at MIT CDOIQ).

Ken holds an MBA from New York University Stern School of Business, a BA in Economics from New York University, a certificate in Leadership in Professional Services Firms from Harvard Business School and a certificate in Direct Marketing from NYU. He is on the faculty of the International Institute for Analytics, a Jury Member for I-COM, and has been an active member of various professional associations, and is an advisor to numerous small businesses.

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Krista Cummings

  • Assistant Professor

Dr. Hill’s research background is in service recovery. Specifically, she examines the factors that render apologies and service recovery strategies more effective. This research has multiple implications for customer relationship management and the methodological skills involved in this research (i.e., meta-analysis, measuring nonverbal behavior, turning qualitative data into quantitative data) have many applications. Dr. Hill is also interested in consumer affect. Currently, she is working on several projects exploring the affective state of curiosity as well as emotional contagion and mimicry. Finally, Dr. Hill has an interest in applying much of this work in the healthcare field. She currently collaborates with researchers at Brigham and Women’s hospital, developing trainings for surgeons on apology and disclosure after a medical error.

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Lauren Beitelspacher

  • Associate Professor

Lauren Skinner Beitelspacher (Ph.D., University of Alabama) is an Associate Professor in the Marketing Division at Babson College. Her research interests include: buyer-supplier relationships, retail management, and the retail supply chain. Her work has been published in numerous scholarly journals including: Journal of Marketing, Journal of Applied Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. She has also presented her work at numerous conferences and won several best paper in track awards at the American Marketing Association, Society for Marketing Advances and Academy of Marketing Science conferences. Her research concentrates specifically on the relationships with retailers and manufacturers. Whenever possible, her research focuses in the athletic, outdoor, and sporting goods industry.

Lauren is very involved in pedagogical contributions for principles of marketing and retail management. Lauren is also actively involved in the marketing community. She is the co-chair of Retail and Pricing Special Interest Group for the American Marketing Association.

In her free time, Lauren enjoys spending time with her husband and daughters.

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Marwa Gad Mohsen

  • Visiting Associate Professor

Marwa is an experienced scholar and researcher with a background in industry. She recently joined Babson College as a Visiting Associate Professor of Marketing. Over many years, Marwa has taken up teaching and research roles at various UK universities such as the University of Warwick and the University of Worcester, and internationally including her latest post as Associate Professor of Marketing at MBSC, KSA.

She teaches at the undergraduate, postgraduate and executive education levels. Marwa also supervises BA Projects, Masters' Dissertations and PhD Theses. She also acts as an academic tutor for students and mentor for junior/new faculty.

Marwa is a Fellow of the Higher Education Academy (UK) and a Fellow of Babson Global (USA). She holds a PhD degree in Marketing from Warwick Business School (UK), MBA in Marketing and International Business from the American University in Cairo (AUC, Egypt), and a BA degree in Business Administration (AUC, Egypt).

Marwa is published in many outstanding international journals such as the Journal of Marketing Management, the Journal of Services Marketing, and Advances in Consumer Research. Her co-authored book entitled: ‘Marketing Research: Process, Planning and Practice’ with SAGE Publications was published in 2017. Marwa is the Director of IORMA Academy, which supports the alignment between academic institutions and the Global Consumer Commerce sector. Marwa is a recognized reviewer of international journals such as Journal of Business Research and Journal of Management Education.

As a practitioner and before becoming an academic, she worked for many years in Egyptian-EU funded programs in various roles, including Deputy Strategic Alliances Manager, Business Upgrading Counselor, Food Sector Manager and Marketing Consultant, with the goal of supporting the industry and upgrading SMEs in various sectors.

Marwa enjoys engaging in projects that translate research into impact. Her areas of teaching include customer behavior and psychology, marketing research and customer discovery, marketing management, creative communication and cross-cultural marketing.

Marwa’s research spans adoption decision making, food marketing, customer interactions in service marketing, the customer experience as well as sustainability trends in customer decision making.

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Michael Levy

  • Professor Emeritus

Michael Levy, PhD (Ohio State University), is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami.

Professor Levy received the first ever Academic Lifetime Achievement Award presented at the 2015 AMA/ACRA Triennial Conference, “25 years of dedicated service to the Editorial Review Board of the Journal of Retailing,” (2011), McGraw-Hill Corporate Achievement Award for Grewal-Levy Marketing 2e with Connect in the Category of Excellence in Content and Analytics (2010), “Revision of the Year for Marketing 2e (Grewal/Levy) from McGraw-Hill Irwin (2010), 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group (SIG) (at Summer AMA), Babson Faculty Scholarship Award (2009), and the Distinguished Service Award, Journal of Retailing (2009) (at Winter AMA). He was rated as one of the “Best Researchers in Marketing,” in a survey published in Marketing Educator ( Summer 1997.) He has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the International Journal of Logistics Management, European Business Review, and the Advisory Boards of International Retailing and Marketing Review and the European Retail Research. He is coauthor of Retailing Management, 9e (2015), which is the best-selling retailing text in the world; Marketing, fifth edition (2016) and M-Marketing, fourth edition (2015), all with McGraw-Hill Education. Professor Levy was co-editor of Journal of Retailing from 2001 to 2007. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.

Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics (SAP), Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms.

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Rajendra Sisodia

  • Professor
  • F.W. Olin Distinguished Professor of Global Business

A founder and leader of the fast growing global Conscious Capitalism movement, Raj Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also Co-Founder and Chairman Emeritus of Conscious Capitalism Inc. ( He was previously Trustee Professor of Marketing, the Founding Director of the Center for Marketing Technology and Chairman of the Marketing Department at Bentley University. Earlier, he was Director of the Executive MBA program and Associate Professor of Marketing at George Mason University, and as Assistant Professor at Boston University. An electrical engineer from BITS, Pilani (India), Raj has an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai, and a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow.

Raj is the co-author (with John Mackey, co-founder and co-CEO of Whole Foods Market) of "Conscious Capitalism: Liberating the Heroic Spirit of Business" (Harvard Business Review Publishing, 2013), a New York Times and Wall Street Journal bestseller. He is also co-author of the Wall Street Journal bestseller "Everybody Matters" (Penguin/Portfolio 2015), named as the Best Leadership and Management book of 2015 by 800-CEO-READ and one of 15 best books of 2015 by Forbes. His most recent book is "Shakti Leadership: Embracing Feminine and Masculine Power in Business" (Berrett-Koehler, 2016). His book "Firms of Endearment: How World Class Companies Profit from Passion and Purpose" (Wharton School Publishing, 2007; second edition 2014) has been translated into six languages and was named one of the best business books of 2007 by several organizations, including His book "The Rule of Three: How Competition Shapes Markets" (with Jagdish N. Sheth, Free Press, 2002) was the subject of a seven-part television series by CNBC Asia, and was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. Other books include "The 4As of Marketing: Creating Value for Customers, Companies and Society" (2011) "Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets" (2006) and "Does Marketing Need Reform?" (2006). Raj is currently working on "The Journey to Conscious Capitalism" (Harvard Business Review Publishing).

In 2003, Raj was cited as one of “50 Leading Marketing Thinkers” and named to the “Guru Gallery” by the Chartered Institute of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 2011. In 2013 and 2015, Raj as named to the Thinkers 50 list of business and management thinkers from India. Raj has published over one hundred articles in publications such as Harvard Business Review, Journal of Marketing, Journal of Public Policy & Marketing, Journal of Business Strategy, Journal of Business Research, Journal of the Academy of Marketing Science, Marketing Management and California Management Review. His work has been featured in the Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post, The Economic Times, and numerous other publications, along with radio shows and television networks such as CNN, CNBC and Fox. In 2016, Raj was awarded an honorary doctorate by Johnson & Wales University in Providence, RI.

Dr. Sisodia was cofounder and Chairman of adAlive, Inc. (a VC-financed company in Waltham, MA) from March 2000 to June 2002. He has consulted with organizations and companies in the information technology, telecommunications, electric utility, real estate, healthcare and financial services industries in the United States, Australia, Brazil, Canada, China, the Netherlands, Germany, Chile, Argentina, France, Belgium, Dubai, Singapore, South Africa, South Korea, Hong Kong, India and England. His numerous consulting and executive education clients have included AT&T, Walmart, Kraft, Whole Foods Market, McDonalds, DPDHL, KPMG, Gemalto, LG, POSCO, Nokia, Embraer, Ericsson, Siemens, Sprint, Volvo, Bellcore, Rabobank, IBM, Price Waterhouse, Perot Systems, Ernst & Young, Southern California Edison, Nedbank and Grupo Pão de Açúcar (Brazil).

Raj serves on the Board of Directors of The Container Store. A frequent and popular keynote speaker, he has made over 600 presentations at leading universities, corporations, non-profits and other organizations around the world. His website is and he can be followed on Twitter at @RajSisodiaCC.

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Richard Hanna

  • Assistant Professor

Dr. Richard C. Hanna is an Assistant Professor in the marketing division at Babson College. He is an expert in marketing research, promotions, and digital marketing. His current research examines how games used for promotions influence consumer choice and reaction to product information and branding. Professor Hanna also conducts research in consumer decision-making, technology usage, and ethics/leadership.

He has published numerous empirical articles in journals such as Marketing Letters, Journal of Interactive Marketing, Business Horizons, Preventive Medicine, Journal of Database Marketing & Customer Strategy Management and the Journal of the Operational Research Society and is a coauthor on the text: Internet Marketing: Reaching Customers Anytime, Anyplace, Any Platform.

Prior to joining Babson College, Dr. Hanna was on the marketing faculty at the D’Amore-McKim School of Business at Northeastern University and Carroll School of Management at Boston College. He has taught a variety of undergraduate, MBA, PhD, and Executive level business courses including marketing research, statistics, digital marketing, social media, marketing communications & branding, marketing principles, marketing strategy, global marketing, and pricing.

Before academia, Professor Hanna worked for several years in B2B sales and marketing communications. He has also been a marketing research and analytics consultant for the Verizon Foundation, MC Communications, Strategic Pricing Group, HSBC, Northeast Utilities, and Interaction Associates among others. His consulting, research, and training help organizations optimize their marketing and promotional strategies and utilize new media to influence consumer response.

Dr. Hanna attended Boston University and holds a Doctorate of Business Administration in the area of marketing and statistics from the School of Management, a Master of Science in Mass Communications from the College of Communications, and a Bachelor of Science in marketing from the School of Management.

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Sandra Bravo

  • Lecturer

Sandra Bravo is a Lecturer in the Marketing Division at Babson College. She specializes in marketing management and strategy as well as communications. Prior to joining Babson, she taught at Boston College for two decades in courses such as Principles of Marketing, Marketing Research, Consumer Behavior, and Communication & Promotion at both the graduate and undergraduate levels. In addition, she wrote book reviews for the Journal of the Academy of Marketing Science.

In conjunction with teaching, Sandra also serves as a marketing consultant for small-and-medium sized businesses in the New England area. With an entrepreneurial spirit, Bravo Communications provides clients with corporate identity systems, marketing research, positioning strategy, value proposition determination, sales development programs, and copywriting for white papers, websites, and direct mail.

Prior industry experience includes a Marketing Manager position at Handex of New England, a publicly held environmental company, responsible for marketing efforts along the East Coast. Primary responsibilities included marketing research efforts to determine the feasibility of new locations, sales lead generation, and communications efforts. Additionally, she served as the first Marketing Specialist for Winter, Wyman & Company, New England's leading recruitment firm, and developed advertising campaigns, marketing research, public relations activities, and writing copy for marketing materials.

Sandra earned an M.B.A in Marketing from Babson College and a B.A. in English from the University of Massachusetts Dartmouth.

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Victoria Crittenden

  • Professor
  • Division Chair

Victoria Crittenden is Professor of Marketing at Babson College (USA). Additionally, she serves (or has served) as Visiting Global Scholar in the Mitchell Ph.D. in Business Administration program at the University of South Alabama, Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Luleå University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France). Prior to her tenure at Babson College where she served for six years as division chair, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years.

Vicky’s research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics. Her educational scholarship appears in such journals as the Journal of Marketing Education, Marketing Education Review, Decision Sciences Journal of Innovative Education, Journal of Education for Business, Journal of Teaching in International Business, and Journal for Advancement of Marketing Education. Vicky was a co-author of Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing, and she is an author of over 100 published vignettes and cases. In September 2019, Vicky will become the editor of the Journal of Marketing Education. She served as founding co-editor of the AMS Review and is an Associate Editor of the Journal of Marketing Education and the Decision Sciences Journal of Innovative Education and serves currently on the editorial review boards of: Business Horizons, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Research in Marketing and Entrepreneurship, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Additionally, she currently serves as Collections Editor for Digital and Social Media Marketing and Advertising with Business Expert Press and is co-editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success, Emerald Group Publishing 2019 and Evolving Entrepreneurial Education: Innovation in the Babson Classroom, Emerald Group Publishing 2015. Vicky has presented her teaching and scholarly research in venues worldwide.

Vicky is Past President of the Academy of Marketing Science (AMS), where she also served previously as VP for Development, VP for Membership N. America, and Secretary/Treasurer. She has served as program chair for AMS conferences in the USA, Australia, and Norway. Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008 and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013. Vicky is a Fellow of the Direct Selling Education Foundation and of the IC2 Institute at the University of Texas-Austin. She currently serves on the Board of Directors for the Direct Selling Education Foundation, the Academic Advisory Board for CUTCO/Vector Marketing Corporation, the Academic Advisory Council of the Direct Selling Education Foundation, and the Advisory Board of the Global Research Symposium on Marketing and Entrepreneurship. She has served on the HBS Alumni Board, the Lyon College Board of Trustees, and the Faculty Advisory Board for Emerald Group Publishing. Vicky received the Distinguished Alumna Award at Lyon College in 1999.

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Vincent Onyemah

  • Associate Professor

Dr. Vincent ‘Vini’ Onyemah is associate Professor of Sales and Marketing at Babson College (Massachusetts, USA), the global leader in Entrepreneurship education. He teaches and conducts research on Professional Selling, Sales Force Management, Business Development, and Marketing Management. Prior to joining Babson College, he taught at Boston University and Lagos Business School. As a teenager, he started two companies and after obtaining a first class BSc honors degree in Civil Engineering from the University of Ibadan, Nigeria, he worked many years in industry before pursuing his academic career. He obtained an MBA from IESE Business School, Barcelona (Spain), an MSc and a PhD in Management from INSEAD Fontainebleau (France). Professor Onyemah’s practical selling experience spans over two decades, starting when he was twelve in Nigeria working for his parents, and including work as an independent sales agent in Europe. He has taught and conducted consulting projects in over 25 countries in Africa, Asia, Europe, Middle East, Latin America, and North America. He also consults for the IFC/ World Bank and teaches in several international Executive Education programs. He is the field operations director for Babson Entrepreneurship Ecosystem Platform (BEEP), an accelerated growth-focused program for scaling up businesses and economies of cities around the world. In this capacity, he has implemented multi-year Entrepreneurship Ecosystem and Scalerator® projects such as Manizales Más (Colombia), Scale Up Milwaukee (USA), Scale Up Rio (Brazil), and Scale Up North-East Ohio (USA).

His articles have appeared in Harvard Business Review, Innovations (MIT Journal), Journal of International Business Studies, Journal of Personal Selling & Sales Management, European Journal of Marketing, Journal of African Business, International Journal of Bank Marketing, Marketing Letters, International Journal of Human Resource Management, Journal of Business to Business Marketing, International Marketing Review, Organizations and Markets in Emerging Economies, and the World Economic Forum online journal.

Vini is coauthor of the first ever book on Entrepreneurial Selling based on a multi-year research project and consulting works conducted in Africa, Asia, Europe, Latin America, Middle East, and North America. The book, Entrepreneurial Selling: the Facts Every Entrepreneur Must Know, was first published in 2017 by Business Expert Press, New York City, New York, USA.

Additionally, he has won a number of research and teaching awards including the M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science, American Marketing Association (AMA) Sales SIG Doctoral Dissertation Award, and Boston University’s Beckwith Award for Teaching Excellence and Service.

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Marketing Faculty Who Have Retired from Babson

Raymond Ahearn
Abdul Ali*
Bertrand Canfield
Phil Dover
Robert Eng
Morton Galper
Norman Govoni
H. David Hennessey
Larry Isaacson
JP Jeannette
Robb Kopp
Michael Levy
John Martin
Ed McGee
Hubert Mann
Richard Ostheimer
Gerald Price
Steve Shapiro
Doug Tiggert

*passed while employed at Babson