Marketing Division Faculty Profiles

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Anjali Bal

  • Associate Professor
Anjali S. Bal is an Associate Professor of Marketing at Babson College (USA). Anjali is the Managing Director of Balbro Inc. a family business based out of Tucson, AZ. Prior to joining Babson College, Anjali was an Assistant Professor of Marketing at Dominican University of California (USA) and a lecturer at the Beedie School of Business at Simon Fraser University (Canada). Anjali has taught numerous courses including: Principles of Marketing, Sports Marketing and Brand Management.

Anjali was nominated as teacher of the year for all of Dominican University of California in 2013-2014 and was rated in the top 10% of teachers at Simon Fraser University in 2011, 2012.

Anjali's research has been published in such journals as: the European Journal of Marketing, Journal of Advertising Research, the Journal of Product and Brand Management, the Journal of Consumer Behavior, Business Horizons, the Journal of Public Affairs, and the Journal of Marketing Education. Additionally, she has published a case study with Ivy Publishing and a number of book chapters. Primarily Anjali's research focuses on marketing strategy with particular focus on art, politics and current affairs.

Anjali was a guest editor on two special issue of the Journal of Public Affairs. She is on the Editorial Review Board of the Journal of Advertising Research and is a regular reviewer for numerous journals. Anjali has acted as track chair for the Academy of Marketing Science. Anjali is a proud co-chair Martin Luther King Jr.Legacy Day Committee and a member of the Babson College Senate Executive Committee (SEC).
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Lauren Beitelspacher

  • Associate Professor
  • Division Chair
Lauren Skinner Beitelspacher (Ph.D., University of Alabama) is an Associate Professor in the Marketing Division at Babson College. Her research interests include: buyer-supplier relationships, retail management, and the retail supply chain. Her work has been published in numerous scholarly journals including: Journal of Marketing, Journal of Applied Psychology, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, and Industrial Marketing Management. She has also presented her work at numerous conferences and won several best paper in track awards at the American Marketing Association, Society for Marketing Advances and Academy of Marketing Science conferences. Her research concentrates specifically on the relationships with retailers and manufacturers. Whenever possible, her research focuses in the athletic, outdoor, and sporting goods industry.

Lauren is very involved in pedagogical contributions for principles of marketing and retail management. Lauren is also actively involved in the marketing community. She is the co-chair of Retail and Pricing Special Interest Group for the American Marketing Association.

In her free time, Lauren enjoys spending time with her husband and daughters.
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Sandra Bravo

  • Senior Lecturer
Sandra Bravo is a Senior Lecturer in the Marketing Division at Babson College. She specializes in marketing management and strategy as well as communications. Prior to joining Babson, she taught at Boston College for two decades in courses such as Principles of Marketing, Marketing Research, Consumer Behavior, and Communication & Promotion at both the graduate and undergraduate levels. In addition, she wrote book reviews for the Journal of the Academy of Marketing Science.

In conjunction with teaching, Sandra also serves as a marketing consultant for small-and-medium sized businesses in the New England area. With an entrepreneurial spirit, Bravo Communications provides clients with corporate identity systems, marketing research, positioning strategy, value proposition determination, sales development programs, and copywriting for white papers, websites, and direct mail.

Prior industry experience includes a Marketing Manager position at Handex of New England, a publicly held environmental company. Primary responsibilities included marketing research efforts to determine the feasibility of new locations, sales lead generation, and communications efforts. Additionally, she served as the first Marketing Specialist for Winter, Wyman & Company, New England's leading recruitment firm, and developed advertising campaigns, marketing research, public relations activities, and writing copy for marketing materials.

Sandra earned an M.B.A in Marketing from Babson College and a B.A. in English from the University of Massachusetts Dartmouth.
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Victoria Crittenden

  • Professor
Victoria Crittenden is Professor of Marketing at Babson College (USA). Additionally, she serves (or has served) as Visiting Global Scholar in the Mitchell Ph.D. in Business Administration program at the University of South Alabama, Visiting Global Scholar in the D.B.A. program at the Coles College of Business at Kennesaw State University (USA), Visiting Ph.D. Faculty at KTH Royal Institute of Technology in Stockholm (Sweden), Visiting Ph.D. Faculty at Lule University (Sweden), a core faculty member at the WU Executive Academy (Austria) and as visiting faculty at the University of Ulster in Belfast (N. Ireland), The American College of Greece MBA Program in Athens (Greece), and University Robert Schuman, IECS in Strasbourg (France). Prior to her tenure at Babson College where she served for six years as division chair, Vicky spent 25 years in the marketing department at Boston College where she served as department chair for nine years and chair of the MBA core faculty for three years.

Vicky's research has been published extensively in journals such as the Journal of the Academy of Marketing Science, Marketing Letters, Sloan Management Review, Psychology & Marketing, Business Horizons, Entrepreneurship Theory & Practice, Journal of Business Research, Business Strategy Review, Corporate Reputation Review, Journal of Public Affairs, Journal of Personal Selling & Sales Management, Industrial Marketing Management, Journal of Strategic Marketing, Information and Management, Organizations and Markets in Emerging Economies, and International Journal of Production Economics. Her educational scholarship appears in such journals as the Journal of Marketing Education, Marketing Education Review, Decision Sciences Journal of Innovative Education, Journal of Education for Business, Journal of Teaching in International Business, and Journal for Advancement of Marketing Education. Vicky was a co-author of Strategic Marketing Management Cases published by McGraw-Hill/Irwin Publishing, and she is an author of over 100 published vignettes and cases. In September 2019, Vicky will become the editor of the Journal of Marketing Education. She served as founding co-editor of the AMS Review and is an Associate Editor of the Journal of Marketing Education and the Decision Sciences Journal of Innovative Education and serves currently on the editorial review boards of: Business Horizons, Journal of the Academy of Marketing Science, Journal for Advancement of Marketing Education, Journal of Business-to-Business Marketing, Journal of Marketing Education, Journal of Research in Marketing and Entrepreneurship, Marketing Education Review, Marketing Management Journal, Organizations and Markets in Emerging Economies, and Psychology & Marketing. Additionally, she currently serves as Collections Editor for Digital and Social Media Marketing and Advertising with Business Expert Press and is co-editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success, Emerald Group Publishing 2019 and Evolving Entrepreneurial Education: Innovation in the Babson Classroom, Emerald Group Publishing 2015. Vicky has presented her teaching and scholarly research in venues worldwide.

Vicky is Past President of the Academy of Marketing Science (AMS), where she also served previously as VP for Development, VP for Membership N. America, and Secretary/Treasurer. She has served as program chair for AMS conferences in the USA, Australia, and Norway. Additionally, Vicky was honored as an AMS Distinguished Fellow in 2008 and she received the Lamb, Hair, McDaniel Outstanding Marketing Teacher Award in AMS in 2005. In addition to serving in various capacities in AMS, she served four years as the chair of the American Marketing Association (AMA) Teaching & Learning Special Interest Group, and she received AMA's Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education in 2013. Vicky is a Fellow of the Direct Selling Education Foundation and of the IC2 Institute at the University of Texas-Austin. She currently serves on the Board of Directors for the Direct Selling Education Foundation, the Academic Advisory Board for CUTCO/Vector Marketing Corporation, the Academic Advisory Council of the Direct Selling Education Foundation, and the Advisory Board of the Global Research Symposium on Marketing and Entrepreneurship. She has served on the HBS Alumni Board, the Lyon College Board of Trustees, and the Faculty Advisory Board for Emerald Group Publishing. Vicky received the Distinguished Alumna Award at Lyon College in 1999.
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Anirudh Dhebar

  • Professor
Anirudh Dhebar is Professor of Marketing at Babson College. Prior to joining the faculty at Babson College, Anirudh was on the faculty at the Harvard Business School (1983 1995) and the Sloan School of Management at the Massachusetts Institute of Technology (1995 1997). He has served on the Board of Directors and the Board's Audit and Technology Committees of Molex Incorporated (2009-2013).

Anirudh is an inveterate student of the dynamic interplay between science- and technology-intensive enterprises, the enterprises' customers, the ecosystems in which the enterprise play, and the overall social milieu in which the dynamics are set. A highly experienced and effective management thinker, educator, and facilitator, he is committed to integrating innovation, discernment, and a renaissance perspective to the practice of management, all supported by analytical rigor and a fearless love of the question. Anirudh's research, teaching, and consulting focus on technology, product, pricing, marketing, and business strategies in the computer, consumer electronics, life science, media, and financial services industries. He has published numerous Harvard Business School case studies, and articles stemming from his research appear in Marketing Science, Sloan Management Review, Business Horizons, Journal of Product Innovation and Management, Journal of Retailing, and European Management Journal.

Anirudh teaches in Babson College's graduate program as well as custom executive-development offerings. In the graduate program, he offers electives on disruptive change and enterprise transformation; science, technology, and the enterprise; the marketing of high-technology products; and pricing in the information industries. As part of the Babson Executive Education faculty, Anirudh has served as faculty on custom programs for, among others, Siemens, IBM, FLIR, Ericsson, Merck Life Science, Novartis, Fidelity, MAPFRE, Santander, McGraw-Hill Education, and Saint-Gobain. Independent of Babson, Anirudh's past and present executive-development and consulting clients include Molex, Stratasys, JP Morgan Chase, The Weather Channel, Teva Pharmaceuticals, and DePuy Synthes.

Anirudh, who holds a BS in Electrical Engineering (from the Indian Institute of Technology, Mumbai) and an MBA (from the Indian Institute of Management, Kolkata), obtained his MA in Economics and a PhD in Engineering-Economic Systems from Stanford University. He was a recipient of Babson's Thomas Kennedy Award for Teaching Excellence at the graduate level for three consecutive years (2002-2005).
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Kristen Getchell

  • Associate Professor
Kristen Getchell is an associate professor of business communication in Babson's Marketing division. She teaches management and business communication courses in Babson's graduate, undergraduate, and executive education programs.

She has served as the Director of Rhetoric in the Arts and Humanities Division. Prior to her work at Babson, she served as Coordinator of First-year Writing at Curry College.

Her scholarly work has appeared in publications including Business Horizons, Teaching English in the Two-Year College (NCTE), Reader, and International Journal of Scholarship of Teaching and Learning. She is the co-editor, with Paula Lentz, of a recent collection from Routledge titled Rhetorical Theory and Praxis in the Business Communication Classroom, a winner of the 2019 Association of Business Communication Distinguished Book of the Year award. Her research interests include how history, rhetorical theory, and genre theory inform business communication research, teaching, and disciplinarity.

Her current book project is a social history of business communication education in American colleges.

She is a member of the Association of Business Communication and National Communication Association and has served as a Chair of the Rhetoric SIG for the Association of Business Communication. She also serves on the Executive Board of the Quinsigamond Rowing Club.

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Dhruv Grewal

  • Professor
  • Toyota Professor of Commerce and Electronic Business
Dhruv Grewal (Ph.D. Virginia Tech) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. His research and teaching interests focus on direct marketing/e-business, retailing, global marketing, pricing and value-based marketing strategies. He was ranked 1st in the marketing field in terms of publications in the top-six marketing journals during the 1991-1998 period and again for the 2000-2007 period, 9th in the field in terms of publications in the top-six marketing journals during the 2000-2005 period, 7th in the marketing field in terms of publications in the top-four marketing journals during the 1990-1996 period, in the top 2% of researchers who have published in the top-three marketing journals for the 1985-1999 period, in the top 10% of all consumer researchers and ranked 7th in terms of publications in Journal of Public Policy & Marketing for the period 1992-2001. He was also ranked 1st in terms of publications and 3rd in terms of citations for pricing research for the time period 1980-210 in 20 marketing/business publications.

He has published over 100 articles in journals such as Journal of Retailing, Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, and Journal of the Academy of Marketing Science, as well as other journals. He currently serves on numerous editorial review boards, such as Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, Journal of Business Research, and Journal of Public Policy & Marketing.

He was awarded the 2010 Lifetime Achievement Award in Retailing (AMA Retailing SIG), 2005 Lifetime Achievement in Behavioral Pricing Award (Fordham University, November 2005) and the AMS Cutco/Vector Distinguished Educator Award in May 2010. He is a Distinguished Fellow of the Academy of Marketing Science. He has served as VP Research and Conferences American Marketing Association Academic Council (1999-2001) and as VP-Development for the Academy of Marketing Science (2000-2002). He has also coauthored Marketing Research (publisher: Houghton Mifflin Co., 1e 2004, 2e 2007), Marketing (publisher McGraw-Hill 1e 2008, 2e 2010-Awarded Revision of the Year, McGraw-Hill Corporate Achievement Award for Marketing, 2e with ConnectMarketing in the category of Content and Analytical Excellence, 3e 2012) and M Series: Marketing (publisher McGraw-Hill 1e 2009). He was co-editor of Journal of Retailing (2001-2007). He is currently researching innovative retailers and working on a book.

He has won awards for his teaching: 2005 Sherwin-Williams Distinguished Teaching Award, Society for Marketing Advances, 2003 American Marketing Association, Award for Innovative Excellence in Marketing Education, 1999 Academy of Marketing Science Great Teachers in Marketing Award, Executive MBA Teaching Excellence Award (1998), School of Business Teaching Excellence Awards (1993, 1999), and Virginia Tech Certificate of Recognition for Outstanding Teaching (1989).

He has won awards for his research: William R. Davidson JR Best Paper Award 2012 (for paper published in 2010), 2011 Best Paper Award (La Londe Conference for Marketing Communications and Consumer Behavior), 2011 Luis W. Stern Award (IO Sig), William R. Davidson Journal of Retailing Honorable Mention Award 2011 (for paper published in 2009), Babson College Faculty Scholarship Award (2010), School of Business Research Excellence Award for years 1991, 1995, 1996 and 1998; Best Services Paper Award (2002), from the Services SIG presented at the Service Frontier Conference, October 2003, William R. Davidson JR Best Paper Award 2010 (for paper published in 2008), William R. Davidson JR Honorable Mention Award 2010 (for paper published in 2008), Stanley C. Hollander Best Retailing Paper, Academy of Marketing Science Conference 2002 & 2008, M. Wayne DeLozier Best Conference Paper, Academy of Marketing Science 2002 & 2008, Best Paper, CB Track, Winter AMA 2009, Best Paper, Technology & e-Business Track, AMA Summer 2007, Best Paper Award, Pricing Track, Winter American Marketing Association Conference 2001 and Best Paper Award, Technology Track, Summer American Marketing Association Educators' Conference 2000. He also received a Best Reviewer Award (Journal of Retailing 2008) and a Distinguished Service Award (Journal of Retailing 2009).

He co-chaired the 1993 Academy of Marketing Science Conference and the 1998 Winter American Marketing Association Conference Reflections & Future Directions for Marketing. He has co-edited a special issue (Spring 1999) of Journal of Public Policy & Marketing Pricing & Public Policy. He co-edited a special issue (Winter 2000) of the Journal of the Academy of Marketing Science and co-chaired a Marketing Science Institute Conference (December 1998) on Serving Customers and Consumers Effectively in the 21st Century: Emerging Issues and Solutions. He also co-edited a special Issue of the Journal of Retailing, Creating and Delivering Value through Supply-Chain Management, 2000. He also co-chaired the 2001 AMA doctoral consortium. He co-chaired the American Marketing Association 2006 Summer Educator's Conference. He is co-chairing the 2011 DMEF research summit.

He has taught executive seminars/courses and/or worked on research projects with numerous firms, such as Dell, ExxonMobil, IRI, TJX, Radio Shack, Telcordia, Khimetriks, Profit-Logic, Monsanto, McKinsey, Ericsson, Council of Insurance Agents & Brokers (CIAB), Met-Life, AT&T, Motorola, Nextel, FP&L, Lucent, Sabre, Goodyear Tire & Rubber Company, Sherwin Williams, Esso International, ExxonMobil, Asahi and numerous law firms. He has taught seminars in US, Europe and Asia.
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Lee Gustafson

Lee Gustafson is an experienced advertising agency director, entrepreneur and corporate marketing leader with a BFA from Rhode Island School of Design and an MBA from Babson College. Over the past 25 years, Lee has held senior level roles in award-winning creative agencies, founded a brand consultancy and led U.S. marketing operations for an international manufacturer of heating and energy equipment.
During his career, Lee has created, produced and managed and profitable marketing campaigns and marketing programs that launched new companies and products, repositioned brands, reinvigorated static brands, engaged minds, moved hearts and increased market share for international, national and regional B2B and B2C companies in automotive, beverage, defense, heating and renewable energy, hospitality, media, non-profit, retail, QSR, sports and technology industries, from fast-track start-ups to Fortune 1000.
Lee's brand experience includes Bentley Motors, BMW, Boston Scientific, Buffalo Rock Bottling Company, Captain D's Seafood, Concerto Software, Distributive Networks, Envoy Worldwide, Empirix, Genesee Beer, HomeGoods, L-3 Communications, MOTUS Motorcycles, Polartec, Radisson Hotels Worldwide, Raytheon Systems Company, Reebok Golf, Rolls Royce, RSA Security, Salomon of North America, The Christian Science Monitor, Vail Resorts, Veryfine Products, Viessmann Manufacturing Company and Volkswagen.
Lee is also an adjunct lecturer in advertising and marketing at Bentley University.

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Richard Hanna

  • Senior Lecturer
Dr. Richard C. Hanna is a Senior Lecturer in the marketing division at Babson College. He is an expert in marketing research, promotions, and digital marketing. His current research examines the complexity and impact of storytelling across multimedia channels on consumer attitudes . Professor Hanna also conducts research in consumer decision-making, technology usage, and ethics/leadership.

He has published numerous empirical articles in journals such as Marketing Letters, Journal of Interactive Marketing, Business Horizons, Preventive Medicine, International Journal for Media Management, Journal of Database Marketing & Customer Strategy Management and the Journal of the Operational Research Society and has coauthored two books: Email Marketing in a Digital World and Internet Marketing: Reaching Customers Anytime, Anyplace, Any Platform.

Prior to joining Babson College, Dr. Hanna was on the marketing faculty at the D'Amore-McKim School of Business at Northeastern University and Carroll School of Management at Boston College. He has taught a variety of undergraduate, MBA, PhD, and Executive level business courses including marketing research, statistics, digital marketing, social media, marketing communications & branding, marketing principles, marketing strategy, global marketing, and pricing.

Before academia, Professor Hanna worked for several years in B2B sales and marketing communications. He has also been a marketing research and analytics consultant for the Verizon Foundation, MC Communications, Strategic Pricing Group, HSBC, Northeast Utilities, and Interaction Associates among others. His consulting, research, and training help organizations optimize their marketing and promotional strategies and utilize new media to influence consumer response.

Dr. Hanna attended Boston University and holds a Doctorate of Business Administration in the area of marketing and statistics from the School of Management, a Master of Science in Mass Communications from the College of Communications, and a Bachelor of Science in marketing from the School of Management.
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Krista Hill Cummings

  • Assistant Professor
Dr. Hill Cummings' research background is in services marketing with a focus on consumer-provider communication. Specifically, she is interested in the factors that render marketing messages such as apologies or emotional displays as more effective. She uses many methodologies in her research including meta-analysis, experimental design, and nonverbal behavior assessment. She is an interdisciplinary researcher, working with colleagues in marketing, psychology, and health care to address consumer communication research questions.
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Laurie Lesser

  • Adjunct Lecturer
Laurie Lesser, M.A. Suffolk University; B.A. University of Massachusetts

Laurie has been teaching communication courses for over 20 years at Babson College in the undergraduate and graduate schools, and consults with many special programs at Babson. Laurie also develops and teaches leadership, communication, and conflict management classes at local colleges. Laurie has served as the Associate Director for Instructor Recruitment and Development at Brandeis University's Graduate School of Professional Studies, and as an advisor and Vice President to a prominent, local non-profit computer training and career development institution. As a current business owner and entrepreneur, Laurie understands the communication involved with developing, leading, and managing her own venture. Laurie's expertise is in management, organization and leadership communication.
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Ken Matsuno

  • Professor
  • Murata Vice President of Academic Affairs and Dean of the College
Dr. Matsuno has taught courses in Babson's integrated first-year MBA program, marketing strategy, marketing communications, global marketing strategy, and marketing research. He has also been a faculty member in both open-enrollment and custom executive programs, such as the one for Biogen-Idec, DSM, Novartis, Toshiba, and the Bio-pharma program. He has served as a consultant in the areas of corporate and marketing strategies in such industries as automobile manufacturing, bio-tech and pharmaceutical, and information technology.

Prior to his academic career, Dr. Matsuno worked at C. Itoh Fashion Systems in Japan, and at Eli Lilly & Co., Indianapolis, Indiana. His research interests include corporate and marketing strategies, business-to-business relationships, and global issues in marketing. His most recent research projects investigate apparent responses and non-responses by businesses to such external forces as aging population, natural disasters, and rising environmental consciousness. His published works can be found in the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Product Innovation Management, International Journal of Physical Distribution and Logistics Management, among others.
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Mike McGuirk

  • Lecturer
Lecturer of Marketing Mike McGuirk teaches courses that help students bridge the gap between the art and science of marketing. Before joining Babson College in the Spring 2020, Mike was a Sr. Executive-in-Residence and Graduate Program Director for the Digital Marketing and Data Analytics master's program at Emerson College. He brings 25+ years of experience helping Fortune 1000 clients identify customer insights that lead to highly successful data-driven sales, marketing and customer experience programs. Consistently recognized by clients and colleagues for his analytic thought leadership across a broad set of industries. He has led analytic consulting engagements at companies such as: General Motors, Harley Davidson, Dunkin, CVS Pharmacy, BP, McDonalds, OnStar, Extended Stay Hotels, Volvo, Cigna Insurance, Microsoft and many not-for-profit organizations. He has deep expertise in descriptive, predictive and prescriptive analytic techniques. He also has a proven track record of building and leading successful analytic consulting practices across multiple firms. He was most recently a Partner at iKnowtion (acquired by TTEC) and has led analytic consulting teams at Epsilon and multiple start-ups. He is passionate about analytics and evangelizing the adoption of analytic principles at progressive, customer-centric organizations.
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Helenka Nolan

  • Adjunct Lecturer
Helenka Hopkins Nolan is an Adjunct Lecturer teaching International Business at Babson College. She specializes in international business, marketing, and the intersection of these spheres with the energy industry, climate finance, and the environment.

For more than 15 years, Helenka taught at the Culverhouse College of Commerce & Honors College of the University of Alabama, with a focus on international business, globalization, marketing, and strategic communications, developing several new courses. Her work was recognized with an award for outstanding teaching.

Her industry experience has included the marketing and development of wind power projects for Kenetech Wind Power and market analyst work for EnergyWorks LLC, a company of Bechtel-Pacificorp, where she evaluated and developed wind power projects in the Americas. For two decades, she has provided independent counsel including business development and strategic planning for businesses in the energy/alternative energy space, such as strategies for clients to monetize carbon sequestration by their natural resource holdings, also known as carbon offsetting. Currently, Nolan is implementing the carbon strategy she developed for a natural resource client with domestic and international operations.

Helenka has been published in The Journal of Business Ethics and continues to examine the use of renewable energy and its impact on financial performance. She has presented research domestically and internationally. Most recently she presented Renewable Energy and Firm Financial Performance at the Copenhagen Business School conference, Sustainability in the Scandinavian Context.

Helenka earned an M.B.A from the University of Alabama, including studies at Georgetown University. She received her B.A. from Columbia University.
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Vincent Onyemah

  • Associate Professor
Dr. Vincent Vini' Onyemah is associate Professor of Sales and Marketing at Babson College (Massachusetts, USA), the global leader in Entrepreneurship education. He teaches and conducts research on professional selling, entrepreneurial selling, sales and revenue management, sales force development, and marketing management. Prior to joining Babson College, he taught at Boston University and Lagos Business School. As a teenager, he started two companies and after obtaining a first class BSc honors degree in Civil Engineering from the University of Ibadan, Nigeria, he worked many years in industry before pursuing his academic career. He obtained an MBA from IESE Business School, Barcelona (Spain), an MSc and a PhD in Management from INSEAD Fontainebleau (France). Professor Onyemah's practical selling experience spans over two decades, starting when he was twelve in Nigeria working for his parents, and including work as an independent sales agent in Europe. He has taught and conducted consulting projects in over 25 countries in Africa, Asia, Europe, Middle East, Latin America, and North America. He also consults for the IFC/ World Bank and teaches in several international executive education programs. He is faculty director and field operations director for Babson Entrepreneurship Ecosystem Platform (BEEP), an accelerated growth-focused program for scaling up businesses and economies of cities around the world. In this capacity, he has implemented multi-year entrepreneurship ecosystem and Scalerator projects such as Manizales Ms (Colombia), Scale Up Milwaukee (USA), Scale Up Rio (Brazil), Scale Up North-East Ohio (USA), Scale Up Panama, Scale Up Atlantic Canada (Canada), and Scale Up Xela (Guatemala).

His articles have appeared in Harvard Business Review, Innovations (MIT Journal), Journal of International Business Studies, Journal of Personal Selling & Sales Management, European Journal of Marketing, Journal of African Business, International Journal of Bank Marketing, Marketing Letters, International Journal of Human Resource Management, Journal of Business to Business Marketing, International Marketing Review, Organizations and Markets in Emerging Economies, and the World Economic Forum publication.

Vini is coauthor of the first ever book on Entrepreneurial Selling based on a multi-year research project and consulting works conducted in Africa, Asia, Europe, Latin America, Middle East, and North America. The book, Entrepreneurial Selling: the facts every entrepreneur must know, was first published in 2017 by Business Expert Press, New York City, New York, USA. The Spanish version of the book (Emprender y vender: lo que todo emprendedor debe saber) was published in Latin America by IPADE publishing/Editorial LID in 2018.

Additionally, he has won a number of research and teaching awards including the M. Wayne DeLozier Best Conference Paper Award, Academy of Marketing Science, American Marketing Association (AMA) Sales SIG Doctoral Dissertation Award, and Boston University's Beckwith Award for Teaching Excellence and Service.
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Gary Ottley

  • Senior Lecturer
Dr. Ottley has been a full-time faculty member at Babson since 2008. He teaches core marketing courses and multiple electives at both the undergraduate and MBA levels, in multiple formats (full-time, part-time, and blended). He has developed and delivered numerous executive education programs, both prior to joining Babson and as a member of the Marketing faculty.

A Fulbright International Exchange Scholar, Gary worked in marketing consulting for 12 years before coming to Babson. He managed large marketing projects and oversaw the implementation of strategic marketing and pricing initiatives for large Fortune 500 companies and smaller entrepreneurial ventures.

Gary's research interests include socially-conscious marketing, the role of marketing in addressing societal issues, and marketing education pedagogy.
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Kenneth Parker

  • Adjunct Lecturer
Mr. Parker has been a management consultant dealing with technology and consumer products for more than 25 years. His expertise ranges from entrepreneurial start-ups, new product development, marketing and process improvement. He began consulting at Stonyfield Farm Yogurt, where he assisted in reorganizing many of the company's operational procedures and ran the materials management department incorporating new technologies to streamline what was mainly a paper process. He also worked as the New Products Manager during his tenure. Ken went on to consult with several food companies; most notably he was the Marketing Director for AKVA spring water from Iceland and helped launch that product on the East Coast, winning several international awards and doubling the company's sales in one quarter. Currently, Mr. Parker writes business plans and develops business and marketing strategies for entrepreneurial ventures and for existing companies looking to expand into new markets and/or launch new products.
In technology, Mr. Parker has helped several companies create and maintain an online presence in addition to direct marketing campaigns. Most notably, Ken consulted with, the fifth largest eTailer in its day. Mr. Parker has experience in the international arena and worked with companies to develop new strategies in emerging markets.
In addition to his consulting duties, Mr. Parker has had a 25+ year career teaching at several Boston area colleges and universities in the areas of Marketing, Strategy, Information Technology, Statistics and Data Analytics.
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Anne Roggeveen

  • Professor
  • Charles Clarke Reynolds Professor of Retailing and Marketing
Anne L. Roggeveen (Ph.D. Columbia University) is the Charles Clarke Reynolds Professor of Retailing & Marketing at Babson College and and Joint Editor-in-Chief of the Journal of Retailing. She was Honorary Visiting Professor of Retailing and Marketing at the Center for Retailing, Stockholm School of Economics (2015-2020) and served on the American Marketing Association's Academic Council (2017-2020).

Her research interests are in the areas of retailing and pricing. Her research has been widely published including in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Retailing.

She has won a number of awards for her research and teaching. These include the William R. Davidson Journal of Retailing Best Paper Award 2010, 2016, 2018, 2019; the Stanley C. Hollander Best Retailing Paper, AMS 2008, 2016; M. Wayne DeLozier Best Conference Paper Award, AMS 2008; Babson College Faculty Scholarship Award 2008, 2012; Best Paper Consumer Behavior Track Paper, Winter AMA 2009; Best Conference Paper La Londe Conference 2011; Pearson Prentice Hall's Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education, American Marketing Association, Teaching & Learning SIG 2014; and the Lamb-Hair-McDaniel Outstanding Marketing Teacher Award, Academy of Marketing Science 2014.

Dr. Roggeveen currently is an Associate Editor at the Journal of the Academy of Marketing Science. She also serves on many editorial boards including the Journal of Marketing, Journal of Service Research, and Journal of Business Research. She has co-edited numerous special issues and organized multiple conferences related to retailing, pricing, and services.

Dr. Roggeveen has taught the MBA core course in marketing, as well as electives in Marketing Research, Retailing Strategy, Innovation and Experimentation, Marketing Experiments, and Marketing Strategy. Her industry experience includes work for State Street Corporation, Lotus Development Corporation, First Night, and the Commonwealth Institute in London. She also served on the Board of Directors for Nepa in Stockholm.
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Sharon Sinnott

  • Adjunct Lecturer
  • Director Speech Resource Center
  • Director, Babson College Speech Center
Sharon has a proven record of success as an entrepreneur, administrator, educator and speech consultant. Sharon offers specialized teaching and consulting experience in the area of corporate communication. Her specialty is in public speaking, leadership and managerial communication, persuasion, conflict management, nonverbal communication and generational differences in the workplace. She is a contributing author to the communication textbook "Communicating Well." She has taught at Babson College for over two decades in the undergraduate and graduate programs and at Babson's School of Executive Education. She is currently the Director of Babson College's Speech Center. The Speech Center is designed to increase the effectiveness of students' communication skills.

Sharon was the founder of two businesses: Placements Plus and Sinnott School. Sinnott School was a non-profit school, where her training and placement programs for the economically disadvantaged adults and teens and corporate employees won wide acclaim during the 25 years of service. Sharon has also served as a Principal for an elementary school.

Sharon is a graduate of Bryant University and Emerson College.
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Rajendra Sisodia

  • Professor
  • F.W. Olin Distinguished Professor of Global Business
A founder and leader of the fast growing global Conscious Capitalism movement, Raj Sisodia is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College in Wellesley, MA. He is also Co-Founder and Chairman Emeritus of Conscious Capitalism Inc. ( He was previously Trustee Professor of Marketing, the Founding Director of the Center for Marketing Technology and Chairman of the Marketing Department at Bentley University. Earlier, he was Director of the Executive MBA program and Associate Professor of Marketing at George Mason University, and as Assistant Professor at Boston University. An electrical engineer from BITS, Pilani (India), Raj has an MBA in Marketing from the Jamnalal Bajaj Institute of Management Studies in Mumbai, and a Ph. D. in Marketing & Business Policy from Columbia University, where he was the Booz Allen Hamilton Fellow.

Raj is the co-author (with John Mackey, co-founder and co-CEO of Whole Foods Market) of "Conscious Capitalism: Liberating the Heroic Spirit of Business" (Harvard Business Review Publishing, 2013), a New York Times and Wall Street Journal bestseller. He is also co-author of the Wall Street Journal bestseller "Everybody Matters" (Penguin/Portfolio 2015), named as the Best Leadership and Management book of 2015 by 800-CEO-READ and one of 15 best books of 2015 by Forbes. His most recent book is "Shakti Leadership: Embracing Feminine and Masculine Power in Business" (Berrett-Koehler, 2016). His book "Firms of Endearment: How World Class Companies Profit from Passion and Purpose" (Wharton School Publishing, 2007; second edition 2014) has been translated into six languages and was named one of the best business books of 2007 by several organizations, including His book "The Rule of Three: How Competition Shapes Markets" (with Jagdish N. Sheth, Free Press, 2002) was the subject of a seven-part television series by CNBC Asia, and was a finalist for the 2004 Best Marketing Book Award from the American Marketing Association. Other books include "The 4As of Marketing: Creating Value for Customers, Companies and Society" (2011) "Tectonic Shift: The Geoeconomic Realignment of Globalizing Markets" (2006) and "Does Marketing Need Reform?" (2006). Raj is currently working on "The Journey to Conscious Capitalism" (Harvard Business Review Publishing).

In 2003, Raj was cited as one of 50 Leading Marketing Thinkers and named to the Guru Gallery by the Chartered Institute of Marketing. Bentley University honored him with the Award for Excellence in Scholarship in 2007 and the Innovation in Teaching Award in 2008. He was named one of Ten Outstanding Trailblazers of 2010 by Good Business International, and one of the Top 100 Thought Leaders in Trustworthy Business Behavior by Trust Across America for 2010 and 2011. In 2013 and 2015, Raj as named to the Thinkers 50 list of business and management thinkers from India. Raj has published over one hundred articles in publications such as Harvard Business Review, Journal of Marketing, Journal of Public Policy & Marketing, Journal of Business Strategy, Journal of Business Research, Journal of the Academy of Marketing Science, Marketing Management and California Management Review. His work has been featured in the Wall Street Journal, The New York Times, Fortune, Financial Times, The Washington Post, The Economic Times, and numerous other publications, along with radio shows and television networks such as CNN, CNBC and Fox. In 2016, Raj was awarded an honorary doctorate by Johnson & Wales University in Providence, RI.

Dr. Sisodia was cofounder and Chairman of adAlive, Inc. (a VC-financed company in Waltham, MA) from March 2000 to June 2002. He has consulted with organizations and companies in the information technology, telecommunications, electric utility, real estate, healthcare and financial services industries in the United States, Australia, Brazil, Canada, China, the Netherlands, Germany, Chile, Argentina, France, Belgium, Dubai, Singapore, South Africa, South Korea, Hong Kong, India and England. His numerous consulting and executive education clients have included AT&T, Walmart, Kraft, Whole Foods Market, McDonalds, DPDHL, KPMG, Gemalto, LG, POSCO, Nokia, Embraer, Ericsson, Siemens, Sprint, Volvo, Bellcore, Rabobank, IBM, Price Waterhouse, Perot Systems, Ernst & Young, Southern California Edison, Nedbank and Grupo Po de Acar (Brazil).

Raj serves on the Board of Directors of The Container Store. A frequent and popular keynote speaker, he has made over 600 presentations at leading universities, corporations, non-profits and other organizations around the world. His website is and he can be followed on Twitter at @RajSisodiaCC.
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Conwell Worthington, III

  • Visiting Lecturer
Conwell Worthington III, Visiting Lecturer, is delighted to be working at Babson College. Prior to joining Babson full time he held positions at Bentley University and Bridgewater State University. Additionally, Conwell has almost 20 years of arts management experience. From Production Stage Manager to Associate General Manager; Conwell has experience in some of the biggest international art arenas such as: Broadway (The St James Theatre & The Imperial Theatre), The Pasadena Playhouse, The Geffen Playhouse, The Goodman Theater, The Kennedy Center (USA), the Arts Centre State Theater (Australia), and the Queen Elizabeth Theater (Canada). His career has spanned 99 seat theaters, and arenas with thousands of seats.

Prior to moving into academia, Conwell served as the Associate General Manager at The Huntington Theatre Company (2016 2019), and Theater Manager at the Charles Playhouse in Boston (2015). Conwell has worked on numerous theatrical productions; some highlights include: Broadway (Billy Crystal: 700 Sundays, Desire Under the Elms, Boeing, Boeing, White Christmas, and 33 Variations), national tours (The Lion King, Billy Crystal: 700 Sundays, and The Book of Mormon) regional theaters (The Laramie Project, Sister Act: The Musical, Fences, Purlie, Ray Charles Live! and Blue). Conwell also acted as Worldwide Associate to the Production Supervisor for The Lion King, helping coordinate productions in Shanghai, China and Scheveningen, Netherlands. In the Fall of 2019, Conwell served as Associate Producer to the benefit performance of In a Booth at Chasens at The Kennedy Center in Washington DC.

Conwell is a very proud member of AEA (Actor's Equity Association) since 2001. He has extensive experience in leadership, contract negotiations and management. Additionally, Conwell holds a BA in Theater from the University of California, Irvine and a MBA from Bentley University. Conwell is excited to share his experience with Babson students and looks forward to the year ahead.
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Retired Marketing Division Faculty

Raymond Ahearn
Abdul Ali*
Bertrand Canfield
Phil Dover
Robert Eng
Morton Galper
Norman Govoni

H. David Hennessey
Larry Isaacson
JP Jeannette
Robb Kopp
Michael Levy
John Martin

Ed McGee
Hubert Mann
Richard Ostheimer
Gerald Price
Steve Shapiro
Doug Tiggert