Babson Athletics Branding

Babson College Varsity Sports have sport-specific variations of the Primary and Wordmark logos. These logos are for use by varsity teams only. Teams can access these logos by contacting Scott Dietz.

Babson College club and intramural sports are permitted to use a variety of Babson College and Babson Beavers identities for promotion. Club and intramural sports may not create their own logos. See possible design options: Babson College Club and Intramural Team Brand Guide (pdf)

Babson Club sports must use licensed college vendors when ordering. Licensed vendors can be sourced by emailing our licensing partner, CLC Licensing. Note our varsity uniform vendor is BSN sports and they are a great resource for ordering items for club sports as well. All licensed vendors will have access to Babson Athletics logo files.

Team uniforms and apparel are an integral part of the Babson Athletics Brand. Consistent presentation of our athletic programs will reinforce the strength of the Beavers brand.

Team Uniforms must be Nike brand (if offered) and primarily green (3425) or white. Pewter Grey (PMS 429) may be used as an accent color. Black is not permitted on uniforms. Teams may select from the primary marks to feature as main logo on their uniforms. The ‘Babson’ wordmark is preferred for the front of the uniform with team numbers below. The Beaver Profile mark is permitted in another area when paired with the wordmark on the front.

Warmups

Sideline and warmup apparel must be Nike brand (if offered) and green, white, or gray. Pewter (light) gray is preferred but anthracite (dark gray) may be approved when green, white, or light gray are not available. Exceptions to this may be approved by the Associate Athletic Director, Business for item function but will not be approved for preference.

Travel Gear

Black may be added to the color scheme for travel or practice apparel provided this apparel is not worn on the game surface (including during warm-up). Any exceptions to the branding guidelines must be approved by the Associate Athletic Director, Communications.

Uniform, warmup, and travel gear suppliers must be licensed and follow all licensing protocols.

Babson College follows AP Style. Below, you’ll see a Babson-specific version of the AP sports guidelines:

All-America, All-American
Use All-American when referring specifically to an individual: All-American Breanna Stewart, or She is an All-American. Use All-America when referring to the Team: All-America team, or All-America selection.

all-star, All-Star, All-Star Game
Use uppercase All-Star only when referring to players who have been officially named All-Stars in a sport that refers to its best players each season as All-Stars.

athletic director
Use the singular athletic unless otherwise in a formal title.

backboard, backcourt, backfield, backhand, backspin, backstop, backstretch, backstroke

collective nouns
Team names such as the Jazz, the Magic, the Avalanche and the Thunder take plural verbs: The Magic are on a winning streak.

fractions
In general, follow the fractions entry in the Stylebook’s main section, writing fractions with two numerals separated by a forward slash: 1/2, 2/3 or 3/4. Do not use single fractional characters, which do not appear properly for some computer systems. For mixed numbers, separate the whole integer from the fraction with a space: J.J. Watt had 2 1/2 sacks, Matt Cain pitched 7 2/3 innings. In baseball, avoid using fractions to describe outings of less than an inning. Simply write: Craig Kimbrel got the last two outs for the save.

midcourt, midfield

NCAA®
Use trademark. As in 2017 NCAA® Division III Men’s Basketball National Champions. Also be specific about men’s or women’s teams.

nonconference No hyphen.

numerals
In general, follow the numerals entry in main section, spelling out one through nine in most uses and using figures for 10 or above. Use figures whenever preceding a unit of measure or points, as well as for team records or game numbers.

Some sample uses of numbers: first place; second quarter; 10th inning; a 3-pointer with 0.2 seconds left; 3-of-8 shooting; he made 3 of 4; the 6-foot-5 player; the 6-5 tight end; the 5-yard line; Game 6; The final score was 21-14. The team won its fourth game in 10, the wide receiver had seven catches for 188 yards. Stafford was 8 for 18 for 200 yards and two touchdowns.

offseason No hyphen.

overtime, double overtime, triple overtime

playoff (n.) play off (v.)

postgame, pregame

postseason, preseason No hyphen.

racket
Not racquet, for the light bat used in tennis and badminton.

racquetball

record
Avoid the redundant new record.

right hand (n.) right-hander (n.) right-handed (adj.)

runner-up, runners-up

scores
Use figures exclusively, placing a hyphen between the totals of the winning and losing teams: The Reds defeated the Red Sox 4-3, the Giants scored a 12-6 football victory over the Cardinals, the golfer had a 5 on the first hole but finished with a 2-under-par score. Use a comma in this format: Boston 6, Baltimore

series
Best-of-seven series, best of seven. Hyphenate when used as a modifier with the number spelled out: best-of-seven. On its own, no hyphens in the term: The Red Sox and Phillies meet in a best of seven.

titles
Capitalize or use lowercase according to guidelines in titles in the AP Stylebook’s main section. Job descriptions, field positions, and informal titles are lowercase: coach John Calipari; forward Alex Morgan; general manager John Elway. Some other informal titles commonly used in sports include general manager, trainer, team doctor, manager, captain.

warmup (n.) warm up (v.)