Babson College Brand Guidelines

The Babson College Brand reflects the entire campus community: prospective and current students, alumni, faculty, staff, parents and partners.

We are a unified and global brand, one that shapes the entrepreneurial leaders our world needs most: those with the mindset and skills needed to create sustainable economic and social value in organizations of all types and sizes. We are One Babson under a “Branded House” strategy. Our guidelines are a resource to help build a consistent experience for our audiences, no matter where they are or how we are reaching them.

A brand is a promise to a customer and tells them what they can expect from your products and services. A brand is derived from who you are, who you want to be and, most importantly, who people perceive you to be.

Strong brands enable customers to distinguish products from that of competitors. Brands cultivate affinity, trust and customer loyalty. They are the result of the brand owner's consistent commitment to quality, a willingness to listen to, and serve, its customers, and they are built on a foundation of trust. Branding helps customers understand who you are. Afterall, no one buys what they don’t understand.

A “branded house” for Babson College means that we present ourselves as one unified brand in the marketplace, helping us to achieve a variety of important goals including:

Building global recognition that Babson College is an educational institution
Increasing the connection between our master brand and our many offerings
Saving money by managing the fewest number of sub-brands to achieve our business objectives
Enabling our campus community to consistently represent our brand
Streamlining and unifying internal branding decisions
Simplifying our customer experience

This branded house approach ultimately benefits our employees, our partners, and our learners around the world.

Babson Brand Ambassadors

Brand Ambassadors are campus representatives who act as an extension of College Marketing to support matters related to branding within their respective departments. Ambassadors are both appointed and self-selected. If you’re interested in becoming a Brand Ambassador or learning more about the program, please email Cheryl Robock, Director, Creative Services.

Outline the Steps to Become a Brand Ambassador and the responsibilities.

If you have brand questions that are specific to your school, department or division, please contact your Brand Ambassador:

Academics: Laura Carfang

Advancement: Mali Reimer

Arthur M. Blank Center for Entrepreneurship: Alexandra Dunk

Athletics: Scott Dietz

Campus Store: Matt Scepansky

Campus Life: Erin Freda

College Marketing: Cheryl Robock

Human Resources: Mike Bruny

Lewis Institute for Social Innovation: Kristen Yngve

Institute for Family Entrepreneurship: Carmen Suen