The Babson College Brand reflects the entire campus community: prospective and current students, alumni, faculty, staff, parents and partners.
We are a unified and global brand, one that shapes the entrepreneurial leaders our world needs most: those with the mindset and skills needed to create sustainable economic and social value in organizations of all types and sizes. We are One Babson under a “Branded House” strategy. Our guidelines are a resource to help build a consistent experience for our audiences, no matter where they are or how we are reaching them.
A brand is a promise to a customer and tells them what they can expect from your products and services. A brand is derived from who you are, who you want to be and, most importantly, who people perceive you to be.
Strong brands enable customers to distinguish products from that of competitors. Brands cultivate affinity, trust and customer loyalty. They are the result of the brand owner's consistent commitment to quality, a willingness to listen to, and serve, its customers, and they are built on a foundation of trust. Branding helps customers understand who you are. After all, no one buys what they don’t understand.
Babson Brand Ambassadors
Brand Ambassadors are campus representatives who act as an extension of College Marketing to support matters related to branding within their respective departments. Ambassadors are both appointed and self-selected. If you’re interested in becoming a Brand Ambassador or learning more about the program, please email Cheryl Robock, Director, Creative Services.
If you have brand questions that are specific to your school, department or division, please contact your Brand Ambassador:
- Academics: Laura Carfang
- Advancement: Mali Reimer
- Arthur M. Blank Center for Entrepreneurship: Alexandra Dunk
- Athletics: Scott Dietz
- Bertarelli Institute for Family Entrepreneurship: Carmen Suen
- Campus Life: Erin Hendrickson
- Campus Store: campusstore@babson.edu
- College Marketing: Cheryl Robock
- Glavin Office of International Education: Jill Bedarian
- Human Resources: Mike Bruny
- Institute for Social Innovation: Kristen Yngve
- Multicultural and LGBTQ+ Student Programming: TBD
- Facilities: TBD
- Stephen D. Cutler Center for Investments and Finance: Farrah Narkiewicz
- Student Engagement: Angel Long
- Student Success: TBD
- Vendor Diversity: Jerry Epps
Where do I go for help?
If you’re looking for additional guidance or resources, or simply have questions about applying the brand, please contact: