examples of brand assets

Babson College Brand Guidelines

The Babson College Brand reflects the entire campus community: prospective and current students, alumni, faculty, staff, parents and partners.

We are a unified and global brand, one that shapes the entrepreneurial leaders our world needs most: those with the mindset and skills needed to create sustainable economic and social value in organizations of all types and sizes. We are One Babson under a “Branded House” strategy. Our guidelines are a resource to help build a consistent experience for our audiences, no matter where they are or how we are reaching them.

A brand is a promise to a customer and tells them what they can expect from your products and services. A brand is derived from who you are, who you want to be and, most importantly, who people perceive you to be.

Babson Brand Ambassadors

Brand Ambassadors are campus representatives who act as an extension of College Marketing to support matters related to branding within their respective departments. Ambassadors are both appointed and self-selected. If you’re interested in becoming a Brand Ambassador or learning more about the program, please email Cheryl Robock, Director, Creative Services.

Outline the Steps to Become a Brand Ambassador and the responsibilities.

If you have brand questions that are specific to your school, department or division, please contact your Brand Ambassador:


Academics: Laura Carfang

Advancement: Mali Reimer

Arthur M. Blank Center for Entrepreneurship: Alexandra Dunk

Athletics: Scott Dietz

Campus Store: Matt Scepansky

Campus Life: Erin Freda

College Marketing: Cheryl Robock

Human Resources: Mike Bruny

Lewis Institute for Social Innovation: Kristen Yngve

Institute for Family Entrepreneurship: Carmen Suen

Facilities: Ashley White

Risk Management: Jeannette Angles

Stephen D. Cutler Center for Investments and Finance: Farrah Narkiewicz

Student Engagement: Maribeth Flakes

Student Success: Elise Brucato


Where do I go for help? 

If you’re looking for additional guidance or resources, or simply have questions about applying the brand, please contact: